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    <channel>

    <title>This Day in Apple History</title>
    <link>http://www.applematters.com/article/</link>
    <description></description>
    <language>en</language>
    <copyright>Copyright 2006 2008</copyright>
    <pubDate>Fri, 28 Nov 2008 09:57:00 -0600</pubDate>
    <managingEditor>hadley@applematters.com</managingEditor>    
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
    <webMaster>hadley@applematters.com</webMaster>
<image>
<url>http://www.applematters.com/images/hispod_itunes.png</url>
<title>Apple Matters presents This Day in Apple History</title>
<link>http://www.applematters.com/article/</link>
</image>
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    <itunes:author>chris@applematters.com</itunes:author>
    <itunes:subtitle>This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. &#xA9;</itunes:subtitle>
    <itunes:explicit>no</itunes:explicit>
    <itunes:summary>This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. &#169;</itunes:summary>
    <itunes:owner>
    <itunes:name>Hadley Stern</itunes:name>
    <itunes:email>hadley@applematters.com</itunes:email>
    </itunes:owner>
    <itunes:image href="http://www.applematters.com/images/hispod_itunes.png" />
    <itunes:category text="Technology">
    <itunes:category text="Tech News" />
    </itunes:category>
    

    <item>
      <title>November 28, 2002: Apple Stores Hit Goal</title>
      <link>http://www.applematters.com/article/november&#45;28&#45;2002&#45;apple&#45;stores&#45;hit&#45;goal/</link>
      <description>Apple opened fifty retail locations in the first year of the ongoing effort. Things went well enough that the company decided to double the number of Apple retail stores by the end of the second year.That goal was met when Apple opened its fiftieth store in Emeryville, California.&#8230;</description>
      
      <pubDate>Fri, 28 Nov 2008 09:57:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061128.mp3' type='audio/mpeg' length='825915' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple opened fifty retail locations in the first year of the ongoing effort. Things went well enough that the company decided to double the number of Apple retail stores by the end of the second year.That goal was met when Apple opened its fiftieth store in Emeryville, California.&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 25, 1998: A Bug&#8217;s Life Released</title>
      <link>http://www.applematters.com/article/november&#45;25&#45;1998&#45;a&#45;bugs&#45;life&#45;released/</link>
      <description>Pixar&apos;s second movie was A Bug&apos;s Life. Like most Pixar movies, the plot was standard stuff. A misfit causes unintentional mayhem and later redeems himself.As overdone as the plot was, the movie still succeeded. Kids loved it and digitally animated features were still something of a novelty. Number&#8230;</description>
      
      <pubDate>Tue, 25 Nov 2008 11:42:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061125.mp3' type='audio/mpeg' length='1214303' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Pixar&apos;s second movie was A Bug&apos;s Life. Like most Pixar movies, the plot was standard stuff. A misfit causes unintentional mayhem and later redeems himself.As overdone as the plot was, the movie still succeeded. Kids loved it and digitally animated features were still something of a novelty. Number&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 24, 2002: Movies Via the Net</title>
      <link>http://www.applematters.com/article/november&#45;24&#45;2002&#45;movies&#45;via&#45;the&#45;net/</link>
      <description>Metro&#45;Goldwyn&#45;Mayer, Sony, Universal, Paramount and Warner Bros. are competing studios, but the companies set aside their differences to focus on shared goals and fired up a web site to sell movies to the public via the internet.The site is called &apos;movielink&apos; and offers users (Windows only) a chance&#8230;</description>
      
      <pubDate>Mon, 24 Nov 2008 09:27:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061124.mp3' type='audio/mpeg' length='1510218' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Metro&#45;Goldwyn&#45;Mayer, Sony, Universal, Paramount and Warner Bros. are competing studios, but the companies set aside their differences to focus on shared goals and fired up a web site to sell movies to the public via the internet.The site is called &apos;movielink&apos; and offers users (Windows only) a chance&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 17, 1994: Apple Settles with Carl Sagan</title>
      <link>http://www.applematters.com/article/november&#45;17&#45;1994&#45;apple&#45;settles&#45;with&#45;carl&#45;sagan/</link>
      <description>Carl Sagan had a knack for presenting high&#45;minded physics and astronomy to the masses. Well, masses may be too strong a word, but he was certainly one of the few who could explain technical topics in such a way that the generally interested could follow.Engineers at Apple appreciated&#8230;</description>
      
      <pubDate>Mon, 17 Nov 2008 07:27:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061117.mp3' type='audio/mpeg' length='982963' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Carl Sagan had a knack for presenting high&#45;minded physics and astronomy to the masses. Well, masses may be too strong a word, but he was certainly one of the few who could explain technical topics in such a way that the generally interested could follow.Engineers at Apple appreciated&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 14, 2005: OS X Rejected for Low Cost Laptops</title>
      <link>http://www.applematters.com/article/november&#45;14&#45;2005&#45;os&#45;x&#45;rejected&#45;for&#45;low&#45;cost&#45;laptops/</link>
      <description>The One Laptop per Child initiative is a noble pursuit with the goal of providing a Wi&#45;Fi enabled laptop to the poorest and most remote children in the world. The purpose is to provide educational opportunities for the less advantaged, and as such, price is paramount. Steve Jobs&#8230;</description>
      
      <pubDate>Fri, 14 Nov 2008 07:57:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061114.mp3' type='audio/mpeg' length='876697' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The One Laptop per Child initiative is a noble pursuit with the goal of providing a Wi&#45;Fi enabled laptop to the poorest and most remote children in the world. The purpose is to provide educational opportunities for the less advantaged, and as such, price is paramount. Steve Jobs&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 13, 1997: Jobs Won&#8217;t Be Apple CEO</title>
      <link>http://www.applematters.com/article/november&#45;13&#45;1997&#45;jobs&#45;wont&#45;be&#45;apple&#45;ceo/</link>
      <description>Larry Ellison has been, or is, a lot of things. Founder of Oracle, Silicon Valley billionaire, Steve Jobs&amp;rsquo;s best friend, and someone who talked about buying out Apple. Ellison was also, for a time, an Apple board member. Since his tenure included the CEO search, Ellison took it&#8230;</description>
      
      <pubDate>Thu, 13 Nov 2008 10:46:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061113.mp3' type='audio/mpeg' length='1084213' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Larry Ellison has been, or is, a lot of things. Founder of Oracle, Silicon Valley billionaire, Steve Jobs&amp;rsquo;s best friend, and someone who talked about buying out Apple. Ellison was also, for a time, an Apple board member. Since his tenure included the CEO search, Ellison took it&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 10, 1983: Gates Announces Microsoft Windows</title>
      <link>http://www.applematters.com/article/november&#45;10&#45;1983&#45;gates&#45;announces&#45;microsoft&#45;windows/</link>
      <description>Bill Gates took one look at the Mac and knew the future of computing was the GUI interface, and he wanted Microsoft to be a part of it one way or another. So Gates agreed when Steve Jobs pressured him not to make any business programs until 1983 that used&#8230;</description>
      
      <pubDate>Mon, 10 Nov 2008 11:26:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061110.mp3' type='audio/mpeg' length='1389219' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Bill Gates took one look at the Mac and knew the future of computing was the GUI interface, and he wanted Microsoft to be a part of it one way or another. So Gates agreed when Steve Jobs pressured him not to make any business programs until 1983 that used&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 7, 1980: Apple Files Paperwork to Go Public, Sorry Massachusetts</title>
      <link>http://www.applematters.com/article/november&#45;7&#45;1980&#45;apple&#45;files&#45;paperwork&#45;to&#45;go&#45;public&#45;sorry&#45;massachusetts/</link>
      <description>Apple became a partnership on April 1, 1976. Success came rapidly and soon the company began passing out shares to valued employees and founders. A lot of shares went to the founders.Apple IIs were selling well and Apple decided to raise cash (and personal net worth) by going&#8230;</description>
      
      <pubDate>Fri, 07 Nov 2008 14:42:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061107.mp3' type='audio/mpeg' length='1395802' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple became a partnership on April 1, 1976. Success came rapidly and soon the company began passing out shares to valued employees and founders. A lot of shares went to the founders.Apple IIs were selling well and Apple decided to raise cash (and personal net worth) by going&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 6, 1997: Jobs Eyes Dell</title>
      <link>http://www.applematters.com/article/november&#45;6&#45;1997&#45;jobs&#45;eyes&#45;dell/</link>
      <description>There is no small amount of drama to be found when recalling the public comments of Steve Jobs and Michael Dell.Michael Dell quipped that if he were President of Apple he would close the company and give the money back to the stockholders. Steve Jobs answered that salvo&#8230;</description>
      
      <pubDate>Thu, 06 Nov 2008 16:36:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061106.mp3' type='audio/mpeg' length='1331854' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>There is no small amount of drama to be found when recalling the public comments of Steve Jobs and Michael Dell.Michael Dell quipped that if he were President of Apple he would close the company and give the money back to the stockholders. Steve Jobs answered that salvo&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 5, 2004: Jobs, iTunes Honored</title>
      <link>http://www.applematters.com/article/november&#45;5&#45;2004&#45;jobs&#45;itunes&#45;honored/</link>
      <description>It isn&apos;t surprising when Apple&apos;s iTunes is named &quot;Brand of the Year&quot; and Steve Jobs is named &quot;Visionary of the Year&quot; by Billboard&apos;s Digital Music Awards. What would be surprising is if Apple didn&apos;t sweep the awards altogether.In fact, Apple didn&apos;t. &quot;Download Service of the Year&quot; went to&#8230;</description>
      
      <pubDate>Wed, 05 Nov 2008 16:21:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061105.mp3' type='audio/mpeg' length='1270728' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>It isn&apos;t surprising when Apple&apos;s iTunes is named &quot;Brand of the Year&quot; and Steve Jobs is named &quot;Visionary of the Year&quot; by Billboard&apos;s Digital Music Awards. What would be surprising is if Apple didn&apos;t sweep the awards altogether.In fact, Apple didn&apos;t. &quot;Download Service of the Year&quot; went to&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>November 4, 1997: Store Within a Store Program Begins</title>
      <link>http://www.applematters.com/article/november&#45;4&#45;1997&#45;store&#45;within&#45;a&#45;store&#45;program&#45;begins/</link>
      <description>Apple&apos;s relationship with retailers has always been tenuous. Macs have been sold (and subsequently pulled from) Circuit City, Sears and Best Buy, to name a few. One chain reseller Apple has gotten along with a little better than others over the years has been CompUSA.For many people, prior&#8230;</description>
      
      <pubDate>Tue, 04 Nov 2008 12:16:00 -0600</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061104.mp3' type='audio/mpeg' length='1122457' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple&apos;s relationship with retailers has always been tenuous. Macs have been sold (and subsequently pulled from) Circuit City, Sears and Best Buy, to name a few. One chain reseller Apple has gotten along with a little better than others over the years has been CompUSA.For many people, prior&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 30, 2002: iPod availability Increases</title>
      <link>http://www.applematters.com/article/october&#45;30&#45;2002&#45;ipod&#45;availability&#45;increases/</link>
      <description>When the iPod debuted in October of 2001 few imagined what a hit the diminutive player would become propelling Apple&apos;s profits and stock price into the stratosphere.There were several key moments along the way that moved the iPod from trendy Mac add on to must have mainstream music&#8230;</description>
      
      <pubDate>Thu, 30 Oct 2008 07:26:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061030.mp3' type='audio/mpeg' length='972932' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When the iPod debuted in October of 2001 few imagined what a hit the diminutive player would become propelling Apple&apos;s profits and stock price into the stratosphere.There were several key moments along the way that moved the iPod from trendy Mac add on to must have mainstream music&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 27, 2003: iTunes for Windows</title>
      <link>http://www.applematters.com/article/october&#45;27&#45;2003&#45;itunes&#45;for&#45;windows/</link>
      <description>The iPod had been Windows compatible already. The fact that users could plug the iPod into a Windows machine was great but Windows users weren&apos;t getting the entire Apple iPod experience because they were forced to use the comparably clunky MusicMatch software instead of iTunes.While not a fan&#8230;</description>
      
      <pubDate>Mon, 27 Oct 2008 09:39:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061027.mp3' type='audio/mpeg' length='1283893' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The iPod had been Windows compatible already. The fact that users could plug the iPod into a Windows machine was great but Windows users weren&apos;t getting the entire Apple iPod experience because they were forced to use the comparably clunky MusicMatch software instead of iTunes.While not a fan&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 24, 1985: Sculley&#8217;s biggest &#8220;Oops&#8221;</title>
      <link>http://www.applematters.com/article/october&#45;24&#45;1985&#45;sculleys&#45;biggest&#45;oops/</link>
      <description>Nine months after the release and, despite what some call the best commercial ever, the Mac wasn&apos;t selling well, In fact it was selling at a rate less than a fifth of the projections. The Mac was in danger of dying and Sculley knew he needed to prop&#8230;</description>
      
      <pubDate>Fri, 24 Oct 2008 05:24:01 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061024.mp3' type='audio/mpeg' length='1234992' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Nine months after the release and, despite what some call the best commercial ever, the Mac wasn&apos;t selling well, In fact it was selling at a rate less than a fifth of the projections. The Mac was in danger of dying and Sculley knew he needed to prop&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 20, 1997: Last Newton Introduced</title>
      <link>http://www.applematters.com/article/october&#45;20&#45;1997&#45;last&#45;newton&#45;introduced/</link>
      <description>For those still addicted to the Newton the most desirable model is the Message Pad 2100. The handheld (not pocketable) PDA was leaps ahead of most other Newtons. It features support for an Ethernet card (a first). Users also loved the expanded memory of the 2100. The fact&#8230;</description>
      
      <pubDate>Mon, 20 Oct 2008 08:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061019.mp3' type='audio/mpeg' length='891430' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>For those still addicted to the Newton the most desirable model is the Message Pad 2100. The handheld (not pocketable) PDA was leaps ahead of most other Newtons. It features support for an Ethernet card (a first). Users also loved the expanded memory of the 2100. The fact&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 17, 1998: System 8.5 Released</title>
      <link>http://www.applematters.com/article/october&#45;17&#45;1998&#45;system&#45;85&#45;released/</link>
      <description>System 8.5 was Apple&apos;s first system that would run only on PowerPC hardware, instantly forcing obsolete status on all 68030&#45; and 68040&#45;based machines.The wow factor of 8.5 centered around the inclusion of Sherlock, a search everywhere application that could find a file by name, by context or by&#8230;</description>
      
      <pubDate>Fri, 17 Oct 2008 07:10:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061003.mp3' type='audio/mpeg' length='1084213' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>System 8.5 was Apple&apos;s first system that would run only on PowerPC hardware, instantly forcing obsolete status on all 68030&#45; and 68040&#45;based machines.The wow factor of 8.5 centered around the inclusion of Sherlock, a search everywhere application that could find a file by name, by context or by&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 16, 2003: Apple and Pepsi announce Plans to give away 1 million Songs</title>
      <link>http://www.applematters.com/article/october&#45;16&#45;2003&#45;apple&#45;and&#45;pepsi&#45;announce&#45;plans&#45;to&#45;give&#45;away&#45;1&#45;million&#45;songs/</link>
      <description>In conjunction with a Super Bowl ad, Apple and Pepsi announced that certain Pepsi products would come with a chance to win a free song. The drinks that could get you free iTunes music were Pepsi, Diet Pepsi, and Sierra Mist&#45;&#45;provided that said drinks were purchased in single 20&#45;ounce or&#8230;</description>
      
      <pubDate>Thu, 16 Oct 2008 07:47:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061016.mp3' type='audio/mpeg' length='991113' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In conjunction with a Super Bowl ad, Apple and Pepsi announced that certain Pepsi products would come with a chance to win a free song. The drinks that could get you free iTunes music were Pepsi, Diet Pepsi, and Sierra Mist&#45;&#45;provided that said drinks were purchased in single 20&#45;ounce or&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 15, 1990: Original Mac Discontinued</title>
      <link>http://www.applematters.com/article/october&#45;15&#45;1990&#45;mac&#45;classic&#45;introduced/</link>
      <description>Old school Mac fans can instantly conjure up an image of the original Mac in there minds. The small, boxy machine was regarded at the time as &quot;cute&quot; or &quot;toylike&quot; is now seen as the start of something big.For all the waves the original Mac generated the machine&#8230;</description>
      
      <pubDate>Wed, 15 Oct 2008 08:13:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061015.mp3' type='audio/mpeg' length='1047224' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Old school Mac fans can instantly conjure up an image of the original Mac in there minds. The small, boxy machine was regarded at the time as &quot;cute&quot; or &quot;toylike&quot; is now seen as the start of something big.For all the waves the original Mac generated the machine&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 14, 1998: Apple releases results Early</title>
      <link>http://www.applematters.com/article/october&#45;14&#45;1998&#45;apple&#45;releases&#45;results&#45;early/</link>
      <description>Apple generally waits until after the market closes to announce results but there were a few exceptions. The most notable came right before Mac OS 8.5 was to be released.In the middle of the day, Apple announced that demand was extraordinarily high for Macs (specifically the iMac), that&#8230;</description>
      
      <pubDate>Tue, 14 Oct 2008 07:48:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061014.mp3' type='audio/mpeg' length='1288282' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple generally waits until after the market closes to announce results but there were a few exceptions. The most notable came right before Mac OS 8.5 was to be released.In the middle of the day, Apple announced that demand was extraordinarily high for Macs (specifically the iMac), that&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 10, 1990: Mac Classic Introduced</title>
      <link>http://www.applematters.com/article/october&#45;10&#45;1990&#45;mac&#45;classic&#45;introduced/</link>
      <description>The early days of Apple Computer taught the company that they could charge a premium for products if they were substantially better. When cheap PC clones began flooding the market Apple was still selling computers at a premium but weren&apos;t selling them at the pace they had hoped.In&#8230;</description>
      
      <pubDate>Fri, 10 Oct 2008 07:43:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061010.mp3' type='audio/mpeg' length='1446584' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The early days of Apple Computer taught the company that they could charge a premium for products if they were substantially better. When cheap PC clones began flooding the market Apple was still selling computers at a premium but weren&apos;t selling them at the pace they had hoped.In&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 8, 1991: Apple Settles Beatles Lawsuit</title>
      <link>http://www.applematters.com/article/october&#45;8&#45;1991&#45;apple&#45;settles&#45;beatles&#45;lawsuit/</link>
      <description>Pick any particular date in Apple&apos;s history and there is a good chance Apple was being sued by the Beatles. The Beatles were initially upset with the name Apple, later upset when the Mac came out and could be used for music and furious when Apple started selling music via&#8230;</description>
      
      <pubDate>Wed, 08 Oct 2008 08:10:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061008.mp3' type='audio/mpeg' length='1468527' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Pick any particular date in Apple&apos;s history and there is a good chance Apple was being sued by the Beatles. The Beatles were initially upset with the name Apple, later upset when the Mac came out and could be used for music and furious when Apple started selling music via&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 7, 1983: Mac Introduction Plan Finalized</title>
      <link>http://www.applematters.com/article/october&#45;7&#45;1983&#45;mac&#45;introduction&#45;plan&#45;finalized/</link>
      <description>The creators of the Mac weren&apos;t only obsessed with making a revolutionary computer, they were obsessed with commercial success as well. The Mac Introduction Plan covered a wide variety of topics, everything from the packaging to responses to IBM attacks, and was remarkably prescient in some ways but&#8230;</description>
      
      <pubDate>Tue, 07 Oct 2008 07:32:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061007.mp3' type='audio/mpeg' length='972618' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The creators of the Mac weren&apos;t only obsessed with making a revolutionary computer, they were obsessed with commercial success as well. The Mac Introduction Plan covered a wide variety of topics, everything from the packaging to responses to IBM attacks, and was remarkably prescient in some ways but&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>October 3, 1979: What Should a Mac Do?</title>
      <link>http://www.applematters.com/article/october&#45;3&#45;1979&#45;what&#45;should&#45;a&#45;mac&#45;do/</link>
      <description>When Jef Raskin first conceived of the Mac he envisioned a low cost computer. After a cost investigation revealed that there was no way Apple could produce the Mac and sell it at Jef&apos;s target price of $500 it was clear the concept would have to be tweaked.</description>
      
      <pubDate>Fri, 03 Oct 2008 07:13:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20061003.mp3' type='audio/mpeg' length='1084213' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Jef Raskin first conceived of the Mac he envisioned a low cost computer. After a cost investigation revealed that there was no way Apple could produce the Mac and sell it at Jef&apos;s target price of $500 it was clear the concept would have to be tweaked.</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 26, 1990: Jean&#45;Louis Gassee Leaves Apple</title>
      <link>http://www.applematters.com/article/september&#45;26&#45;1990&#45;jean&#45;louis&#45;gassee&#45;leaves&#45;apple/</link>
      <description>When Steve Jobs was forced out of Apple, the individual who assumed the lion&apos;s share of his responsibilities and power was Jean&#45;Louis Gassee. Smart, blessed with a biting sense of humor and a penchant for leather pants, Gassee was as close to a replacement for Steve Jobs as any company&#8230;</description>
      
      <pubDate>Fri, 26 Sep 2008 07:41:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060926.mp3' type='audio/mpeg' length='1044067' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Steve Jobs was forced out of Apple, the individual who assumed the lion&apos;s share of his responsibilities and power was Jean&#45;Louis Gassee. Smart, blessed with a biting sense of humor and a penchant for leather pants, Gassee was as close to a replacement for Steve Jobs as any company&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 25: Lisas Head to the Landfill</title>
      <link>http://www.applematters.com/article/september&#45;25&#45;lisas&#45;head&#45;to&#45;the&#45;landfill/</link>
      <description>The Lisa was an ambitious computer. Featuring the first GUI, mouse and integrated suite of programs aimed for mass distribution, the machine was in many ways ahead of its time.As forward looking as the Lisa was, it also had some fundamental shortcomings. There were very few developers thanks&#8230;</description>
      
      <pubDate>Thu, 25 Sep 2008 08:18:01 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060925.mp3' type='audio/mpeg' length='1152214' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The Lisa was an ambitious computer. Featuring the first GUI, mouse and integrated suite of programs aimed for mass distribution, the machine was in many ways ahead of its time.As forward looking as the Lisa was, it also had some fundamental shortcomings. There were very few developers thanks&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 22, 2005: Apple Replaces Cracked Nanos</title>
      <link>http://www.applematters.com/article/september&#45;22&#45;2005&#45;apple&#45;replaces&#45;cracked&#45;nanos/</link>
      <description>The introduction of the iPod nano was greeted with oohs and ahs by both users and marketers. Unfortunately, when the nanos made it into people&apos;s hands the complaining started. The nano, many felt, scratched too easily and even more worrisome, it was prone to screen breakage. Users adapted&#8230;</description>
      
      <pubDate>Mon, 22 Sep 2008 09:21:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060922.mp3' type='audio/mpeg' length='1222451' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The introduction of the iPod nano was greeted with oohs and ahs by both users and marketers. Unfortunately, when the nanos made it into people&apos;s hands the complaining started. The nano, many felt, scratched too easily and even more worrisome, it was prone to screen breakage. Users adapted&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 19, 1994: Apple Announces Clones Are Coming</title>
      <link>http://www.applematters.com/article/september&#45;19&#45;1994&#45;apple&#45;announces&#45;clones&#45;are&#45;coming/</link>
      <description>Apple, under the leadership of John Sculley, had rejected the notion of clones more than once. The reasons were varied: either the clone was too late, there was little upside, or there wasn&apos;t a clear thing to license. In retrospect, Apple did miss any window of opportunity that&#8230;</description>
      
      <pubDate>Fri, 19 Sep 2008 10:57:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060919.mp3' type='audio/mpeg' length='1259754' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple, under the leadership of John Sculley, had rejected the notion of clones more than once. The reasons were varied: either the clone was too late, there was little upside, or there wasn&apos;t a clear thing to license. In retrospect, Apple did miss any window of opportunity that&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 16, 1997: Steve Jobs Becomes Interim CEO</title>
      <link>http://www.applematters.com/article/september&#45;16&#45;1997&#45;steve&#45;jobs&#45;becomes&#45;interim&#45;ceo/</link>
      <description>After Apple bought NeXT Steve Jobs agreed to stay around to offer advice. Less than a year later Gil Amelio was gone. This left Apple without a CEO, a position Steve had turned down with the ouster of Amelio. With the CEO search underway, Apple was in need of day&#45;to&#45;day&#8230;</description>
      
      <pubDate>Tue, 16 Sep 2008 07:40:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060916.mp3' type='audio/mpeg' length='927457' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>After Apple bought NeXT Steve Jobs agreed to stay around to offer advice. Less than a year later Gil Amelio was gone. This left Apple without a CEO, a position Steve had turned down with the ouster of Amelio. With the CEO search underway, Apple was in need of day&#45;to&#45;day&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 5, 2002: Second Series of Switch Ads Announced</title>
      <link>http://www.applematters.com/article/september&#45;5&#45;2002&#45;second&#45;series&#45;of&#45;switch&#45;ads&#45;announced/</link>
      <description>The first series of switch ads was Apple&apos;s big push back into public consciousness. The ads featured actual Mac users explaining why they switched from the PC to the Mac.The first series of ads were memorable and well received in general so Apple had another batch created featuring&#8230;</description>
      
      <pubDate>Fri, 05 Sep 2008 07:10:00 -0500</pubDate>
      
      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The first series of switch ads was Apple&apos;s big push back into public consciousness. The ads featured actual Mac users explaining why they switched from the PC to the Mac.The first series of ads were memorable and well received in general so Apple had another batch created featuring&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>September 2, 1997, Clone Era Ends</title>
      <link>http://www.applematters.com/article/september&#45;2&#45;1997&#45;clone&#45;era&#45;ends/</link>
      <description>During the clone era at Apple the company received a flat rate of $50 for each Mac compatible sold. An enviable sum for doing little more than providing a copy of the operating system but, in a classic example of opportunity cost[h1], one that CFO Fred Anderson said actually cost&#8230;</description>
      
      <pubDate>Tue, 02 Sep 2008 12:18:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060902.mp3' type='audio/mpeg' length='1118046' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>During the clone era at Apple the company received a flat rate of $50 for each Mac compatible sold. An enviable sum for doing little more than providing a copy of the operating system but, in a classic example of opportunity cost[h1], one that CFO Fred Anderson said actually cost&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 21, 1998: Quark Attempts Takeover of Adobe</title>
      <link>http://www.applematters.com/article/august&#45;21&#45;1998&#45;quark&#45;attempts&#45;takeover&#45;of&#45;adobe/</link>
      <description>In the professional world Macs are used frequently for page layout and image manipulation. The two biggest dogs in the desktop publishing pack are Quark and Adobe. Quark&apos;s claim to fame is Quark Express. Adobe is known first for Photoshop and later for a slew much loved programs including Illustrator&#8230;</description>
      
      <pubDate>Thu, 21 Aug 2008 18:08:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060821.mp3' type='audio/mpeg' length='952848' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the professional world Macs are used frequently for page layout and image manipulation. The two biggest dogs in the desktop publishing pack are Quark and Adobe. Quark&apos;s claim to fame is Quark Express. Adobe is known first for Photoshop and later for a slew much loved programs including Illustrator&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 20, 1999: Apple Sues eMachines</title>
      <link>http://www.applematters.com/article/august&#45;20&#45;1999&#45;apple&#45;sues&#45;emachines/</link>
      <description>Once the iMac became a hit many companies wanted to copy the success of Apple. Noting that the computer couldn&apos;t do anything more than a beige G3 machine if a comparably specced PC those that wanted a piece of the iMac&apos;s success reasoned that the appeal must be all about&#8230;</description>
      
      <pubDate>Wed, 20 Aug 2008 18:07:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060820.mp3' type='audio/mpeg' length='1180113' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Once the iMac became a hit many companies wanted to copy the success of Apple. Noting that the computer couldn&apos;t do anything more than a beige G3 machine if a comparably specced PC those that wanted a piece of the iMac&apos;s success reasoned that the appeal must be all about&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 19, 1996: G3 Chip Announced</title>
      <link>http://www.applematters.com/article/august&#45;19&#45;1996&#45;g3&#45;chip&#45;announced/</link>
      <description>The zenith of the AIM project was likely the G3. The RISC based processor had a large performance advantage over the equivalent offerings from Intel and other manufacturers. An edge Apple planned to use when marketing the Mac.Apple made the most of the performance lead with ads aimed&#8230;</description>
      
      <pubDate>Tue, 19 Aug 2008 18:07:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060819.mp3' type='audio/mpeg' length='911783' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The zenith of the AIM project was likely the G3. The RISC based processor had a large performance advantage over the equivalent offerings from Intel and other manufacturers. An edge Apple planned to use when marketing the Mac.Apple made the most of the performance lead with ads aimed&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 18, The G5 Ships</title>
      <link>http://www.applematters.com/article/august&#45;18&#45;the&#45;g5&#45;ships/</link>
      <description>Mac users had felt left behind by Intel&apos;s offerings. Sure, they would argue that the G4 was as good as the latest Pentium but many felt Apple was losing the performance war. Apple was aware of the feelings and switched suppliers from Motorola to IBM. IBM&apos;s advantage? The&#8230;</description>
      
      <pubDate>Mon, 18 Aug 2008 18:06:01 -0500</pubDate>
      
      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Mac users had felt left behind by Intel&apos;s offerings. Sure, they would argue that the G4 was as good as the latest Pentium but many felt Apple was losing the performance war. Apple was aware of the feelings and switched suppliers from Motorola to IBM. IBM&apos;s advantage? The&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 17, 1986: Luxo Jr Premiers!</title>
      <link>http://www.applematters.com/article/august&#45;17&#45;1986&#45;luxo&#45;jr&#45;premiers/</link>
      <description>When Steve Jobs was still an Apple employee he stayed very busy. Besides fathering the Mac and supervising the horrible Apple III he made recommendations as to the direction of the company. One of the things that Steve thought Apple should do was to purchase a company that would be&#8230;</description>
      
      <pubDate>Sun, 17 Aug 2008 18:05:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060817.mp3' type='audio/mpeg' length='1158484' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Steve Jobs was still an Apple employee he stayed very busy. Besides fathering the Mac and supervising the horrible Apple III he made recommendations as to the direction of the company. One of the things that Steve thought Apple should do was to purchase a company that would be&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 16, 2005: Henrico School&#8217;s sells iBooks, Riot Ensues</title>
      <link>http://www.applematters.com/article/august&#45;16&#45;2005&#45;henrico&#45;schools&#45;sells&#45;ibooks&#45;riot&#45;ensues/</link>
      <description>The Henrico County school system decided to equip every middle school student and teacher with a laptop computer. The machine of choice was a G3 iBook. The next time Henrico County School System had an option to resupply their students with computers they went with Dell. Suddenly, the&#8230;</description>
      
      <pubDate>Sat, 16 Aug 2008 18:04:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060816.mp3' type='audio/mpeg' length='1083251' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The Henrico County school system decided to equip every middle school student and teacher with a laptop computer. The machine of choice was a G3 iBook. The next time Henrico County School System had an option to resupply their students with computers they went with Dell. Suddenly, the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 15, 1998: Original iMac goes on Sale</title>
      <link>http://www.applematters.com/article/august&#45;15&#45;1998&#45;original&#45;imac&#45;goes&#45;on&#45;sale/</link>
      <description>It might seem odd in the current atmosphere of the ultra secretive Apple but before the original iMac went on sale it had been known about for months.The months after the iMac announcement and actual iMac introduction featured heated discussion about the yet unbuyable machine. The hottest topic:&#8230;</description>
      
      <pubDate>Fri, 15 Aug 2008 18:03:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060815.mp3' type='audio/mpeg' length='1193279' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>It might seem odd in the current atmosphere of the ultra secretive Apple but before the original iMac went on sale it had been known about for months.The months after the iMac announcement and actual iMac introduction featured heated discussion about the yet unbuyable machine. The hottest topic:&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 13, 2002: Jaguar Released</title>
      <link>http://www.applematters.com/article/august&#45;13&#45;2002&#45;jaguar&#45;released/</link>
      <description>Jaguar was the third or fourth iteration of Mac OS X the public was privy to, depending on whether or not you count the beta as a legitimate release. Personal counting preferences aside, Jaguar was the first version of OS X that most users found usable on a day&#45;to&#45;day basis.&#8230;</description>
      
      <pubDate>Wed, 13 Aug 2008 13:31:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060813.mp3' type='audio/mpeg' length='1001122' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Jaguar was the third or fourth iteration of Mac OS X the public was privy to, depending on whether or not you count the beta as a legitimate release. Personal counting preferences aside, Jaguar was the first version of OS X that most users found usable on a day&#45;to&#45;day basis.&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>April 12, 1976: Ron Wayne, Apple&#8217;s Third Founder, Quits</title>
      <link>http://www.applematters.com/article/april&#45;12&#45;1976&#45;ron&#45;wayne&#45;apples&#45;third&#45;founder&#45;quits/</link>
      <description>When people first learn that Ron Wayne voluntarily renounced his ten percent stake of Apple Computer less than two weeks after officially acquiring said ownership they tend to think that Mr. Wayne must have been one of the most shortsighted individuals of all time. An easy conclusion to reach, after&#8230;</description>
      
      <pubDate>Tue, 12 Aug 2008 13:29:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20070412.mp3' type='audio/mpeg' length='1836226' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When people first learn that Ron Wayne voluntarily renounced his ten percent stake of Apple Computer less than two weeks after officially acquiring said ownership they tend to think that Mr. Wayne must have been one of the most shortsighted individuals of all time. An easy conclusion to reach, after&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 11, 1955: Steve Wozniak Born</title>
      <link>http://www.applematters.com/article/august&#45;11&#45;1955steve&#45;wozniak&#45;born/</link>
      <description>Steve Jobs had the marketing savvy but Steve Wozniak had the technical skills. Interested in technology at an early age Woz, as Steve Wozniak is popularly known, would go on to design the Apple I, the Apple II and a very slick, and very popular disk drive. Woz&apos;s&#8230;</description>
      
      <pubDate>Mon, 11 Aug 2008 13:23:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060811.mp3' type='audio/mpeg' length='855359' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Steve Jobs had the marketing savvy but Steve Wozniak had the technical skills. Interested in technology at an early age Woz, as Steve Wozniak is popularly known, would go on to design the Apple I, the Apple II and a very slick, and very popular disk drive. Woz&apos;s&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 10, 2004: iTunes hits Million Song Catalogue Mark</title>
      <link>http://www.applematters.com/article/august&#45;10&#45;2004/</link>
      <description>When Apple first released iTunes at the 2001 MacWorld San Francisco people saw the program as both a useful addition to the Mac software library and an admission that Apple felt it had missed the boat on the music swapping revolution.When the iPod came out later in 2001&#8230;</description>
      
      <pubDate>Sun, 10 Aug 2008 13:12:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060810.mp3' type='audio/mpeg' length='1100805' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Apple first released iTunes at the 2001 MacWorld San Francisco people saw the program as both a useful addition to the Mac software library and an admission that Apple felt it had missed the boat on the music swapping revolution.When the iPod came out later in 2001&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 9, 1987: HyperCard Released</title>
      <link>http://www.applematters.com/article/hypercard&#45;released/</link>
      <description>Apple has overlooked a lot of potential hits over the years but one of the biggest mistakes was HyperCard. It was a new way of managing information that relied on a note card metaphor. Users could enter information on the virtual note card and link pieces of the&#8230;</description>
      
      <pubDate>Sat, 09 Aug 2008 13:09:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060808.mp3' type='audio/mpeg' length='966640' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple has overlooked a lot of potential hits over the years but one of the biggest mistakes was HyperCard. It was a new way of managing information that relied on a note card metaphor. Users could enter information on the virtual note card and link pieces of the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 7, 1997: Bill Gates Appears at MacWorld</title>
      <link>http://www.applematters.com/article/august&#45;7&#45;1997&#45;bill&#45;gates&#45;appears&#45;at&#45;macworld/</link>
      <description>Gather a herd of Mac lovers in a centralized location, get Steve Jobs to do the keynote and you have a recipe for a lot of &quot;boos,&quot; at least if the presentation also includes an appearance by Bill Gates on a giant video screen.Bill Gates showed up on&#8230;</description>
      
      <pubDate>Thu, 07 Aug 2008 13:05:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060807.mp3' type='audio/mpeg' length='921501' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Gather a herd of Mac lovers in a centralized location, get Steve Jobs to do the keynote and you have a recipe for a lot of &quot;boos,&quot; at least if the presentation also includes an appearance by Bill Gates on a giant video screen.Bill Gates showed up on&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 6, 1997: Apple Board Shakeup</title>
      <link>http://www.applematters.com/article/august&#45;6&#45;1997&#45;apple&#45;board&#45;shakeup/</link>
      <description>Looking at the list of Apple Presidents over the years, you&apos;ll note quite a bit of change. Starting with Michael Scott the position then went to Mike Markkula. Markkula was succeeded by John Scully who was followed by Michael Spindler and Gil Amelio. Finally, Steve Jobs returned and stabilized the&#8230;</description>
      
      <pubDate>Wed, 06 Aug 2008 13:04:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060806.mp3' type='audio/mpeg' length='1066637' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Looking at the list of Apple Presidents over the years, you&apos;ll note quite a bit of change. Starting with Michael Scott the position then went to Mike Markkula. Markkula was succeeded by John Scully who was followed by Michael Spindler and Gil Amelio. Finally, Steve Jobs returned and stabilized the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 5, 1997: The Return of ChiatDay</title>
      <link>http://www.applematters.com/article/august&#45;5&#45;1997&#45;the&#45;return&#45;of&#45;chiatday/</link>
      <description>When Steve Jobs was ousted from Apple, ChiatDay soon followed. Obviously, feeling the move was a mistake Steve took out an ad saying that Apple had made a huge blunder by axing ChiatDay.In full control of Apple for the first time Steve quickly switched the advertising account back&#8230;</description>
      
      <pubDate>Tue, 05 Aug 2008 05:37:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060805.mp3' type='audio/mpeg' length='724015' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Steve Jobs was ousted from Apple, ChiatDay soon followed. Obviously, feeling the move was a mistake Steve took out an ad saying that Apple had made a huge blunder by axing ChiatDay.In full control of Apple for the first time Steve quickly switched the advertising account back&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 4, 1997: Think Different Campaign Revealed</title>
      <link>http://www.applematters.com/article/august&#45;4&#45;1997&#45;think&#45;different&#45;campaign&#45;revealed/</link>
      <description>What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, &quot;Thought Different&quot; in Apple first marketing campaign post Steve Jobs return.Te campaign attempted to make the Mac the computer of choice for those who&#8230;</description>
      
      <pubDate>Mon, 04 Aug 2008 12:37:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060804.mp3' type='audio/mpeg' length='869151' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, &quot;Thought Different&quot; in Apple first marketing campaign post Steve Jobs return.Te campaign attempted to make the Mac the computer of choice for those who&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 3, 1993: Newton Debuts</title>
      <link>http://www.applematters.com/article/august&#45;3&#45;1993&#45;newton&#45;debuts/</link>
      <description>Apple was counting on the Newton to replace the Mac as the company&apos;s primary source of income. Then President John Sculley had thrown all his weight behind the project and the engineers who worked on the device read like a cast of Apple All&#45;Stars.The Newton was nothing if&#8230;</description>
      
      <pubDate>Sun, 03 Aug 2008 12:36:01 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060803.mp3' type='audio/mpeg' length='1114911' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple was counting on the Newton to replace the Mac as the company&apos;s primary source of income. Then President John Sculley had thrown all his weight behind the project and the engineers who worked on the device read like a cast of Apple All&#45;Stars.The Newton was nothing if&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 2, 2005: Mighty Mouse Released</title>
      <link>http://www.applematters.com/article/august&#45;2&#45;2005&#45;mighty&#45;mouse&#45;released/</link>
      <description>The debate about the one button mouse raged for years. Proponents claimed that the one button mouse was easier for novices to use and cited early Apple research to back up their claims. Those that disagreed said the single button mouse was too limited and in the days of widespread&#8230;</description>
      
      <pubDate>Sat, 02 Aug 2008 12:36:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060802.mp3' type='audio/mpeg' length='1213027' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The debate about the one button mouse raged for years. Proponents claimed that the one button mouse was easier for novices to use and cited early Apple research to back up their claims. Those that disagreed said the single button mouse was too limited and in the days of widespread&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>August 1, 1997: The Definitive Boston MacWorld</title>
      <link>http://www.applematters.com/article/august&#45;1&#45;1997&#45;first&#45;boston&#45;macworld/</link>
      <description>At one time MacWorld Boston was the summer edition of MacWorld. New product introductions, vendor booths, the whole Apple MacWorld feel but on the East Coast and in the middle of summer.Alas, a Boston MacWorld is but a fond memory for Bostonians, the annual gathering was first moved&#8230;</description>
      
      <pubDate>Fri, 01 Aug 2008 12:35:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060801.mp3' type='audio/mpeg' length='932159' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>At one time MacWorld Boston was the summer edition of MacWorld. New product introductions, vendor booths, the whole Apple MacWorld feel but on the East Coast and in the middle of summer.Alas, a Boston MacWorld is but a fond memory for Bostonians, the annual gathering was first moved&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 31, 1982: Lisa Works for the First Time</title>
      <link>http://www.applematters.com/article/july&#45;31&#45;1982&#45;lisa&#45;works&#45;for&#45;the&#45;first&#45;time/</link>
      <description>The Mac&apos;s roots are often traced to Xerox PARC. The deepest roots undoubtably tap into the desktop metaphor Apple employees first saw on at the PARC demonstration but the biggest influence on the Mac was the Lisa.The Lisa had a lot of problems, everything from the price to&#8230;</description>
      
      <pubDate>Thu, 31 Jul 2008 12:34:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060731.mp3' type='audio/mpeg' length='924635' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The Mac&apos;s roots are often traced to Xerox PARC. The deepest roots undoubtably tap into the desktop metaphor Apple employees first saw on at the PARC demonstration but the biggest influence on the Mac was the Lisa.The Lisa had a lot of problems, everything from the price to&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 30, 1979: Lisa Project Gets Rolling</title>
      <link>http://www.applematters.com/article/july&#45;30&#45;1979&#45;lisa&#45;project&#45;gets&#45;rolling/</link>
      <description>Trip Hawkins (of Electronic Arts fame) and Steve Jobs were looking for a machine that would be better than the Apple II. They came up with a rather boring and conventional machine that was tagetted to ship in 1981.The machine was supposed to sell for two thousand dollars,&#8230;</description>
      
      <pubDate>Wed, 30 Jul 2008 12:33:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060730.mp3' type='audio/mpeg' length='918053' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Trip Hawkins (of Electronic Arts fame) and Steve Jobs were looking for a machine that would be better than the Apple II. They came up with a rather boring and conventional machine that was tagetted to ship in 1981.The machine was supposed to sell for two thousand dollars,&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 29, 1993: Apple Introduces AV series of Computers</title>
      <link>http://www.applematters.com/article/july&#45;29&#45;1993&#45;apple&#45;introduces&#45;av&#45;series&#45;of&#45;computers/</link>
      <description>In the current computing climate the notion that you can get video from a source onto you computer is a given. That wasn&apos;t always the case. Apple pioneered the easy video import video market with their line of AV computers. The line consisted of the Mac 660AV and the 840&#8230;</description>
      
      <pubDate>Tue, 29 Jul 2008 05:19:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060729.mp3' type='audio/mpeg' length='1183561' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the current computing climate the notion that you can get video from a source onto you computer is a given. That wasn&apos;t always the case. Apple pioneered the easy video import video market with their line of AV computers. The line consisted of the Mac 660AV and the 840&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 24, 2000: Steve Jobs Predicts iMovie will be bigger than Desktop Publishing</title>
      <link>http://www.applematters.com/article/july&#45;24&#45;2000&#45;steve&#45;jobs&#45;predicts&#45;imovie&#45;will&#45;be&#45;bigger&#45;than&#45;desktop&#45;publish/</link>
      <description>iMovie is a the ultimate example of once prohibitively expensive media democratized for the average person. Credit Glen Reid for the truly clever programming but credit Steve Jobs with the passion for bringing low cost video editing to the masses. How convinced was Steve Jobs that iMovie would&#8230;</description>
      
      <pubDate>Thu, 24 Jul 2008 10:25:01 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060724.mp3' type='audio/mpeg' length='1192338' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>iMovie is a the ultimate example of once prohibitively expensive media democratized for the average person. Credit Glen Reid for the truly clever programming but credit Steve Jobs with the passion for bringing low cost video editing to the masses. How convinced was Steve Jobs that iMovie would&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 23, 1981: Steve Jobs Perfectionism is displayed on the Original Mac Project</title>
      <link>http://www.applematters.com/article/july&#45;23&#45;1981&#45;steve&#45;jobs&#45;perfectionism&#45;is&#45;displayed&#45;on&#45;the&#45;original&#45;mac&#45;proj/</link>
      <description>Steve Jobs has a many enviable qualities. His attention to detail, his ability to grasp what people actually want, his management style and presentation skills are all things that many CEO&apos;s envy.Anything, taken to the extreme, can yield less than desirable results. Steve&apos;s insistence that the Apple III&#8230;</description>
      
      <pubDate>Wed, 23 Jul 2008 14:25:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060723.mp3' type='audio/mpeg' length='1100178' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Steve Jobs has a many enviable qualities. His attention to detail, his ability to grasp what people actually want, his management style and presentation skills are all things that many CEO&apos;s envy.Anything, taken to the extreme, can yield less than desirable results. Steve&apos;s insistence that the Apple III&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 22, 1997: OS 8 nee OS 7.7 rolls out</title>
      <link>http://www.applematters.com/article/july&#45;22&#45;1997&#45;os&#45;8&#45;nee&#45;os&#45;77&#45;rolls&#45;out/</link>
      <description>Mac OS 8 was interesting for more than OS advances. It was interesting because the OS was supposed to be the first apperance of the all new operating system Copland but even more interesting because it effectively voided most of the contracts the clone makers had with Apple.To&#8230;</description>
      
      <pubDate>Tue, 22 Jul 2008 14:24:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060722.mp3' type='audio/mpeg' length='1067891' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Mac OS 8 was interesting for more than OS advances. It was interesting because the OS was supposed to be the first apperance of the all new operating system Copland but even more interesting because it effectively voided most of the contracts the clone makers had with Apple.To&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 21, 1999: WiFi Introduced&#8230;By Apple</title>
      <link>http://www.applematters.com/article/july&#45;21&#45;2002&#45;wifi&#45;introducedby&#45;apple/</link>
      <description>The iMac was a huge success for Apple. With a homerun like that, the question naturally arises &quot;How can we repeat that with a laptop?&quot; Apple&apos;s answer was the iBook. The machine had several shortcomings: it was heavy, the styling was questionable and the price was considered a bit high.</description>
      
      <pubDate>Mon, 21 Jul 2008 14:24:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060721.mp3' type='audio/mpeg' length='990464' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The iMac was a huge success for Apple. With a homerun like that, the question naturally arises &quot;How can we repeat that with a laptop?&quot; Apple&apos;s answer was the iBook. The machine had several shortcomings: it was heavy, the styling was questionable and the price was considered a bit high.</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 20, 1982: Hertzfeld Listens to Alan Kay</title>
      <link>http://www.applematters.com/article/july&#45;20&#45;1982&#45;hertzfeld&#45;listens&#45;to&#45;alan&#45;kay/</link>
      <description>The programmer behind a lot of what was good about the original Macintosh was Andy Herzfeld. While Herzfeld had a rebel streak and couldn&apos;t abide corporate politics he was also smart enough to appreciate good ideas when he heard them.Herzfeld heard many good ideas when he attended a&#8230;</description>
      
      <pubDate>Sun, 20 Jul 2008 14:24:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060720.mp3' type='audio/mpeg' length='1046888' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The programmer behind a lot of what was good about the original Macintosh was Andy Herzfeld. While Herzfeld had a rebel streak and couldn&apos;t abide corporate politics he was also smart enough to appreciate good ideas when he heard them.Herzfeld heard many good ideas when he attended a&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 19, 2000: Cube Introduced</title>
      <link>http://www.applematters.com/article/july&#45;19&#45;2001&#45;cube&#45;introduced/</link>
      <description>The G4 cube was hailed by the media as a design breakthrough. There is little wonder why, the small form factor and convection cooling made the cube a desirable computer for anyone who valued form and silent computing while still demanding near top of the line performance.The trouble&#8230;</description>
      
      <pubDate>Sat, 19 Jul 2008 14:23:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060719.mp3' type='audio/mpeg' length='954102' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The G4 cube was hailed by the media as a design breakthrough. There is little wonder why, the small form factor and convection cooling made the cube a desirable computer for anyone who valued form and silent computing while still demanding near top of the line performance.The trouble&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July  18, 1994: Quadra 630 Introduced. Last of a Breed</title>
      <link>http://www.applematters.com/article/july&#45;18&#45;1994&#45;quadra&#45;630&#45;introduced&#45;last&#45;of&#45;a&#45;breed/</link>
      <description>The 680x0 processor by Motorola had served Apple well since the introduction of the original Mac based on a 8 MHz 68000. However, the elderly, in computer years, chips were in danger of being outclassed by offerings from Intel and other rival chip manufacturers.Apple faced a decision, how&#8230;</description>
      
      <pubDate>Fri, 18 Jul 2008 05:43:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060718.mp3' type='audio/mpeg' length='1122435' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The 680x0 processor by Motorola had served Apple well since the introduction of the original Mac based on a 8 MHz 68000. However, the elderly, in computer years, chips were in danger of being outclassed by offerings from Intel and other rival chip manufacturers.Apple faced a decision, how&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 17, 2002: Apple Kills iTools</title>
      <link>http://www.applematters.com/article/july&#45;17&#45;2002&#45;apple&#45;kills&#45;itools/</link>
      <description>If you were using iTools, Apple&apos;s suite of web enhancements used to help lure people into buying Mac OS 8, you got a nasty bit of news when you checked your iTools account.&quot;Today we announced .Mac, pronounced &quot;Dot Mac,&quot; that replaces the Apple iTools service. In the two&#8230;</description>
      
      <pubDate>Thu, 17 Jul 2008 10:18:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060717.mp3' type='audio/mpeg' length='1131212' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>If you were using iTools, Apple&apos;s suite of web enhancements used to help lure people into buying Mac OS 8, you got a nasty bit of news when you checked your iTools account.&quot;Today we announced .Mac, pronounced &quot;Dot Mac,&quot; that replaces the Apple iTools service. In the two&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 16, 1994: A Mac does DOS</title>
      <link>http://www.applematters.com/article/july&#45;16&#45;1994&#45;a&#45;mac&#45;does&#45;dos/</link>
      <description>A Macintosh booting into Windows seems passe since the release of Boot Camp. Perhaps surprisingly, Boot Camp it isn&apos;t the first dual boot solution Apple offered. That honor goes to the LC 630 DOS caompatible.The Mac side of the machine was powered by a 33MHz 68LC040 and ran&#8230;</description>
      
      <pubDate>Wed, 16 Jul 2008 13:18:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060716.mp3' type='audio/mpeg' length='957236' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>A Macintosh booting into Windows seems passe since the release of Boot Camp. Perhaps surprisingly, Boot Camp it isn&apos;t the first dual boot solution Apple offered. That honor goes to the LC 630 DOS caompatible.The Mac side of the machine was powered by a 33MHz 68LC040 and ran&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 15, 1985: Aldus PageMaker Completed!</title>
      <link>http://www.applematters.com/article/july&#45;15&#45;1985&#45;aldus&#45;pagemaker&#45;completed/</link>
      <description>Most people with a bent for technology are aware how Xerox influenced Apple&apos;s development of the GUI. What many tech geeks are unaware of is how Kodak made the Mac a viable business.Sales of the nascent Mac had been in line with expectations for the first few months,&#8230;</description>
      
      <pubDate>Tue, 15 Jul 2008 13:17:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060715.mp3' type='audio/mpeg' length='1151587' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Most people with a bent for technology are aware how Xerox influenced Apple&apos;s development of the GUI. What many tech geeks are unaware of is how Kodak made the Mac a viable business.Sales of the nascent Mac had been in line with expectations for the first few months,&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 14, 2002: Apple Previews Jaguar</title>
      <link>http://www.applematters.com/article/july&#45;14&#45;2002&#45;apple&#45;previews&#45;jaguar/</link>
      <description>In the great cavalcade of cat names the first one that really mattered was Jaguar, the code name for OS 10.2. The first iteration of OS X was code named Cheetah and offered as a beta version for $29.99. The second iteration was Puma and retailed for the, now, expected&#8230;</description>
      
      <pubDate>Mon, 14 Jul 2008 13:17:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060714.mp3' type='audio/mpeg' length='1139362' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the great cavalcade of cat names the first one that really mattered was Jaguar, the code name for OS 10.2. The first iteration of OS X was code named Cheetah and offered as a beta version for $29.99. The second iteration was Puma and retailed for the, now, expected&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 13, 1994: PowerBook 150 Introduced</title>
      <link>http://www.applematters.com/article/july&#45;13&#45;1994&#45;powerbook&#45;150&#45;introduced/</link>
      <description>One of the first low cost PowerBooks introduced was the PowerBook 150. The price was nice but Apple made it clear that this wasn&apos;t the top of the line model, or even close.The PowerBook 150 lacked, for the time, the ever useful ADB port and sported a muddy&#8230;</description>
      
      <pubDate>Sun, 13 Jul 2008 13:12:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060713.mp3' type='audio/mpeg' length='884198' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>One of the first low cost PowerBooks introduced was the PowerBook 150. The price was nice but Apple made it clear that this wasn&apos;t the top of the line model, or even close.The PowerBook 150 lacked, for the time, the ever useful ADB port and sported a muddy&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 8, 2004: Apple Stops Taking Orders for the iMac</title>
      <link>http://www.applematters.com/article/july&#45;8&#45;2004&#45;apple&#45;stops&#45;taking&#45;orders&#45;for&#45;the&#45;imac/</link>
      <description>The iMac, since its introduction, has been Apple&apos;s flagship product. The iMac generally features Apple&apos;s pro line chip at a consumer friendly price and, to top it all off, an integrated monitor. In short, the iMac has always been Apple&apos;s most compelling computer for consumers.Unfortunately, for those who&#8230;</description>
      
      <pubDate>Sun, 13 Jul 2008 07:13:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060708.mp3' type='audio/mpeg' length='1076041' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The iMac, since its introduction, has been Apple&apos;s flagship product. The iMac generally features Apple&apos;s pro line chip at a consumer friendly price and, to top it all off, an integrated monitor. In short, the iMac has always been Apple&apos;s most compelling computer for consumers.Unfortunately, for those who&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 7, 2001: G4 Cube Discontinued</title>
      <link>http://www.applematters.com/article/july&#45;7&#45;2001&#45;g4&#45;cube&#45;discontinued/</link>
      <description>The Power Mac G4 Cube was widely hailed as a great computer, pundits couldn&apos;t stop gushing about the convection cooled, positively tiny tissue box design. The cube design smacked of originality in every area, whether it was the vertical slot loading media drive or the clever way the computer internals&#8230;</description>
      
      <pubDate>Sun, 13 Jul 2008 06:12:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060707.mp3' type='audio/mpeg' length='1060681' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The Power Mac G4 Cube was widely hailed as a great computer, pundits couldn&apos;t stop gushing about the convection cooled, positively tiny tissue box design. The cube design smacked of originality in every area, whether it was the vertical slot loading media drive or the clever way the computer internals&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 6, 2000: Goodbye Hockey Puck, Hello Pro Mouse</title>
      <link>http://www.applematters.com/article/july&#45;6&#45;2000&#45;goodbye&#45;hockey&#45;puck&#45;hello&#45;pro&#45;mouse/</link>
      <description>The original iMac brought a lot of nice things with it, increased market share, stylish looks and renewed profitability. With the good came some bad, in this case the hockey puck mouse. While some users loved the translucent puck, the vast majority found it too light, too round and too&#8230;</description>
      
      <pubDate>Sun, 13 Jul 2008 05:12:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060706.mp3' type='audio/mpeg' length='1066950' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The original iMac brought a lot of nice things with it, increased market share, stylish looks and renewed profitability. With the good came some bad, in this case the hockey puck mouse. While some users loved the translucent puck, the vast majority found it too light, too round and too&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 12, 1981: Mac Business Plan goes Gold</title>
      <link>http://www.applematters.com/article/july&#45;12&#45;mac&#45;business&#45;plan&#45;goes&#45;gold/</link>
      <description>The Mac&apos;s first business plan under the leadership of Steve Jobs was crudely produced but full of ambitious sales targets. Macs, the plan plainly stated, would cost $1500, ship in 1982 and sell over 2 million units in less than three years. The plan was too rosy. The&#8230;</description>
      
      <pubDate>Sat, 12 Jul 2008 13:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060712.mp3' type='audio/mpeg' length='1183561' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The Mac&apos;s first business plan under the leadership of Steve Jobs was crudely produced but full of ambitious sales targets. Macs, the plan plainly stated, would cost $1500, ship in 1982 and sell over 2 million units in less than three years. The plan was too rosy. The&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 11, 2004: iTunes Hits 100 Million Songs Sold Mark</title>
      <link>http://www.applematters.com/article/july&#45;11&#45;itunes&#45;hits&#45;100&#45;million&#45;songs&#45;sold&#45;mark/</link>
      <description>On July 11 Kevin Britten, a resident of Hays Kansas, did something wholly unremarkable, he downloaded a song from iTunes.While downloading a song from iTunes requires very little effort Kevin was richly rewarded for his purchase of &quot;Somersault (Dangermouse remix).&quot; Not only did Kevin get the song, he&#8230;</description>
      
      <pubDate>Fri, 11 Jul 2008 13:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060711.mp3' type='audio/mpeg' length='980746' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>On July 11 Kevin Britten, a resident of Hays Kansas, did something wholly unremarkable, he downloaded a song from iTunes.While downloading a song from iTunes requires very little effort Kevin was richly rewarded for his purchase of &quot;Somersault (Dangermouse remix).&quot; Not only did Kevin get the song, he&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 10, 1981: Michael Scott Leaves Apple</title>
      <link>http://www.applematters.com/article/july&#45;10&#45;1981&#45;michael&#45;scott&#45;leaves&#45;apple/</link>
      <description>Apple&apos;s first President, Michael Scott, had lost any real power shortly after Black Wednesday. Yet former, President Scott stayed on the payroll in no small part because Apple was about to stage a second offering of stock. With Apple&apos;s second successful stock sale completed, the sole reason&#8230;</description>
      
      <pubDate>Thu, 10 Jul 2008 11:31:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060710.mp3' type='audio/mpeg' length='1088893' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple&apos;s first President, Michael Scott, had lost any real power shortly after Black Wednesday. Yet former, President Scott stayed on the payroll in no small part because Apple was about to stage a second offering of stock. With Apple&apos;s second successful stock sale completed, the sole reason&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 9, 1997: Dr. Gil Amelio Resigns</title>
      <link>http://www.applematters.com/article/july&#45;9&#45;1997&#45;dr&#45;gil&#45;amelio&#45;resigns/</link>
      <description>When someone asks, &quot;Who saved Apple?&quot; the knee jerk reaction is to give all the credit to Steve Jobs. That answer leaves out a crucial part of the equation: who brought Steve back?   The answer to the second question is: Dr. Gil Amelio. Dr.Amelio had taken the reins&#8230;</description>
      
      <pubDate>Wed, 09 Jul 2008 09:10:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060709.mp3' type='audio/mpeg' length='1293589' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When someone asks, &quot;Who saved Apple?&quot; the knee jerk reaction is to give all the credit to Steve Jobs. That answer leaves out a crucial part of the equation: who brought Steve back?   The answer to the second question is: Dr. Gil Amelio. Dr.Amelio had taken the reins&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 5, 1997: Board asks Steve Jobs To Run Apple</title>
      <link>http://www.applematters.com/article/july&#45;5&#45;1997&#45;board&#45;asks&#45;steve&#45;jobs&#45;to&#45;run&#45;apple/</link>
      <description>Apple&apos;s board of Directors had given Gil Amelio the boot and they knew whom they wanted to take the newly vacated position. A part time advisor that came along for the ride when Apple bought NeXT, a part timer named Steve Jobs.Before Dr. Amelio&apos;s seat was cold, the&#8230;</description>
      
      <pubDate>Tue, 08 Jul 2008 10:16:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060705.mp3' type='audio/mpeg' length='992031' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple&apos;s board of Directors had given Gil Amelio the boot and they knew whom they wanted to take the newly vacated position. A part time advisor that came along for the ride when Apple bought NeXT, a part timer named Steve Jobs.Before Dr. Amelio&apos;s seat was cold, the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 3, 1991: IBM Promises to License RISC Processor to Apple</title>
      <link>http://www.applematters.com/article/july&#45;3&#45;1991&#45;ibm&#45;promises&#45;to&#45;license&#45;risc&#45;processor&#45;to&#45;apple/</link>
      <description>In the early nineties Apple needed a new processor and IBM wanted a new OS. Apple was working on a project called Pink, which more or less brought the Mac experience to PCs, and IBM was working on a RISC based chip.It seemed like a marriage made in&#8230;</description>
      
      <pubDate>Tue, 08 Jul 2008 08:15:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060703.mp3' type='audio/mpeg' length='1150333' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the early nineties Apple needed a new processor and IBM wanted a new OS. Apple was working on a project called Pink, which more or less brought the Mac experience to PCs, and IBM was working on a RISC based chip.It seemed like a marriage made in&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 2, 1987: The Canon Cat, the Original Mac Concept, is Released</title>
      <link>http://www.applematters.com/article/july&#45;2&#45;1987&#45;the&#45;canon&#45;cat&#45;the&#45;original&#45;mac&#45;concept&#45;is&#45;released/</link>
      <description>When Jef Raskin started the Mac project he had high hopes for a low cost machine. When Steve Jobs came on board their vision clashed and Mr. Raskin left the project. While the Mac evolved in to a beast completely different from what Jef Raskin had in mind, Jef didn&apos;t&#8230;</description>
      
      <pubDate>Tue, 08 Jul 2008 06:15:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060702.mp3' type='audio/mpeg' length='1270079' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Jef Raskin started the Mac project he had high hopes for a low cost machine. When Steve Jobs came on board their vision clashed and Mr. Raskin left the project. While the Mac evolved in to a beast completely different from what Jef Raskin had in mind, Jef didn&apos;t&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>July 1, 1970: Xerox Opens PARC</title>
      <link>http://www.applematters.com/article/july&#45;1&#45;1970&#45;xerox&#45;opens&#45;parc/</link>
      <description>Most computer fans have heard of Xerox PARC (Palo Alto research Center). It is the place where, in exchange for being allowed to purchase a million shares of Apple before the initial public offering, Apple employees got their first look at the graphical user interface. While that is PARC&apos;s best&#8230;</description>
      
      <pubDate>Tue, 08 Jul 2008 05:15:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060701.mp3' type='audio/mpeg' length='1099551' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Most computer fans have heard of Xerox PARC (Palo Alto research Center). It is the place where, in exchange for being allowed to purchase a million shares of Apple before the initial public offering, Apple employees got their first look at the graphical user interface. While that is PARC&apos;s best&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 30, 1999: TV Guide Names &#8220;1984&#8221; Ad as the Best Television Ad of All Time</title>
      <link>http://www.applematters.com/article/june&#45;30&#45;1999&#45;tv&#45;guide&#45;names&#45;1984&#45;ad&#45;as&#45;the&#45;best&#45;television&#45;ad&#45;of&#45;all&#45;time/</link>
      <description>The &quot;1984&quot; ad is often said to have been played only once during the 1984 SuperBowl. That bit of common wisdom is in error. The ad was aired during signoff at a televison station in Idaho in 1983, played at movie theatres just because people enjoyed it, and replayed countless&#8230;</description>
      
      <pubDate>Mon, 07 Jul 2008 08:27:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060630.mp3' type='audio/mpeg' length='1086699' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The &quot;1984&quot; ad is often said to have been played only once during the 1984 SuperBowl. That bit of common wisdom is in error. The ad was aired during signoff at a televison station in Idaho in 1983, played at movie theatres just because people enjoyed it, and replayed countless&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 29, 1998: Glenn Reid Tastes the Apple</title>
      <link>http://www.applematters.com/article/june&#45;29&#45;1998&#45;glenn&#45;reid&#45;tastes&#45;the&#45;apple/</link>
      <description>In the olden days Apple programmers were exalted with such niceities as placing their name on the mold for the original Mac or getting some credit in the &quot;About&quot; box of a program. Sadly, Apple programmers, even those who do something very special, get much less credit today.One&#8230;</description>
      
      <pubDate>Mon, 07 Jul 2008 07:27:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060629.mp3' type='audio/mpeg' length='1274781' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the olden days Apple programmers were exalted with such niceities as placing their name on the mold for the original Mac or getting some credit in the &quot;About&quot; box of a program. Sadly, Apple programmers, even those who do something very special, get much less credit today.One&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 28, 2004: Apple Introduces New Displays</title>
      <link>http://www.applematters.com/article/june&#45;28&#45;2004/</link>
      <description>Apple had been selling LCD monitors exclusively since 2001 but even with the all panel lineup the monitors were in need of an update. Out went translucent plastics and in came brushed aluminum. Also gone were the feet and support of the previous generation monitors. The new monitors featured an&#8230;</description>
      
      <pubDate>Mon, 07 Jul 2008 05:26:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060628.mp3' type='audio/mpeg' length='1065697' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple had been selling LCD monitors exclusively since 2001 but even with the all panel lineup the monitors were in need of an update. Out went translucent plastics and in came brushed aluminum. Also gone were the feet and support of the previous generation monitors. The new monitors featured an&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 27, 1983: Apple Sells Millionth Apple II</title>
      <link>http://www.applematters.com/article/june&#45;27&#45;1983&#45;apple&#45;sells&#45;millionth&#45;apple&#45;ii/</link>
      <description>After Steve Wozniak completed the Apple I he immediately saw areas for improvement. His compulsion to improve the computer led directly to the Apple II. The problem was that the Apple II cost a lot more to produce than the Apple I. If the project were going to go anywhere&#8230;</description>
      
      <pubDate>Fri, 27 Jun 2008 11:08:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060627.mp3' type='audio/mpeg' length='1025259' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>After Steve Wozniak completed the Apple I he immediately saw areas for improvement. His compulsion to improve the computer led directly to the Apple II. The problem was that the Apple II cost a lot more to produce than the Apple I. If the project were going to go anywhere&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 26 , 1996: Steve Capps Leaves Apple for Microsoft</title>
      <link>http://www.applematters.com/article/june&#45;26&#45;1996/</link>
      <description>Steve Capps isn&apos;t a household name among Mac fans but it probably should be. In 1981 Steve started working at Apple and began his tenure by making large contributions to the Lisa project. That wasn&apos;t enough for Steve and he moved over to the Macintosh project in 1983.Since&#8230;</description>
      
      <pubDate>Fri, 27 Jun 2008 08:08:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060626.mp3' type='audio/mpeg' length='1069772' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Steve Capps isn&apos;t a household name among Mac fans but it probably should be. In 1981 Steve started working at Apple and began his tenure by making large contributions to the Lisa project. That wasn&apos;t enough for Steve and he moved over to the Macintosh project in 1983.Since&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 25, 1985: Bill Gates Proposes Mac Licensing in a Memo to Apple</title>
      <link>http://www.applematters.com/article/june&#45;25&#45;1985/</link>
      <description>If the Mac has ever had a bigger fanboy than Bill Gates it is unclear who it was. In the days before the release of the Mac, Microsoft had more people working on software for the Mac than Apple had employees. So it was both with an idea&#8230;</description>
      
      <pubDate>Fri, 27 Jun 2008 06:07:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060625.mp3' type='audio/mpeg' length='1155035' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>If the Mac has ever had a bigger fanboy than Bill Gates it is unclear who it was. In the days before the release of the Mac, Microsoft had more people working on software for the Mac than Apple had employees. So it was both with an idea&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 24, 1979: Apple Introduces First Apple Printer</title>
      <link>http://www.applematters.com/article/june&#45;24&#45;1979&#45;apple&#45;introduces&#45;first&#45;apple&#45;printer/</link>
      <description>Computer printers had been around for a few years but most ran over a thousand dollars and thus were out of the reach of many users. Apple, realizing that there was a market for a lower cost printer, decided to rebadge a printer by another manufacturer (Trendcomm) and offer it&#8230;</description>
      
      <pubDate>Fri, 27 Jun 2008 05:07:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060624.mp3' type='audio/mpeg' length='1160991' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Computer printers had been around for a few years but most ran over a thousand dollars and thus were out of the reach of many users. Apple, realizing that there was a market for a lower cost printer, decided to rebadge a printer by another manufacturer (Trendcomm) and offer it&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 23, 2003: Apple Introduces The G5</title>
      <link>http://www.applematters.com/article/june&#45;23&#45;2003&#45;apple&#45;introduces&#45;the&#45;g5/</link>
      <description>It was hailed as both the &quot;fastest personal computer ever&quot; and the &quot;first 64 bit personal computer.&quot; Both claims were debatable but Mac users were glad to see a computer based on an advanced chip in Apple&apos;s arsenal.Apple chose to wrap the G5 in a huge brushed aluminum&#8230;</description>
      
      <pubDate>Mon, 23 Jun 2008 10:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060623.mp3' type='audio/mpeg' length='935607' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>It was hailed as both the &quot;fastest personal computer ever&quot; and the &quot;first 64 bit personal computer.&quot; Both claims were debatable but Mac users were glad to see a computer based on an advanced chip in Apple&apos;s arsenal.Apple chose to wrap the G5 in a huge brushed aluminum&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 22, 1999: Microsoft Not A Monopoly Because of Apple</title>
      <link>http://www.applematters.com/article/june&#45;22&#45;1999&#45;microsoft&#45;not&#45;a&#45;monopoly&#45;because&#45;of&#45;apple/</link>
      <description>Every one hates a monopoly, well any monopoly except the iPod/iTunes store. Monopolistic companies know they are disliked and while they might like to tell everyone to bite off they can&apos;t, blatant power abusing monopolies are nominally illegal.Microsoft certainly fit the old a monopoly abusing their power, what&#8230;</description>
      
      <pubDate>Mon, 23 Jun 2008 07:08:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060622.mp3' type='audio/mpeg' length='990777' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Every one hates a monopoly, well any monopoly except the iPod/iTunes store. Monopolistic companies know they are disliked and while they might like to tell everyone to bite off they can&apos;t, blatant power abusing monopolies are nominally illegal.Microsoft certainly fit the old a monopoly abusing their power, what&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 21, 2000: Apple Splits</title>
      <link>http://www.applematters.com/article/june&#45;21&#45;2000&#45;apple&#45;splits/</link>
      <description>Riding the success of the iMac and the internet bubble Apple&apos;s stock was way up from the lows of the nineties. In fact, the stock price was in the low &apos;s 100&apos;s when it came time to proceed with an announced stock split.Everyone who went to bed the&#8230;</description>
      
      <pubDate>Mon, 23 Jun 2008 05:06:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060621.mp3' type='audio/mpeg' length='882944' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Riding the success of the iMac and the internet bubble Apple&apos;s stock was way up from the lows of the nineties. In fact, the stock price was in the low &apos;s 100&apos;s when it came time to proceed with an announced stock split.Everyone who went to bed the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 20, 1997: 20th anniversary Mac Ships</title>
      <link>http://www.applematters.com/article/june&#45;20&#45;1997&#45;20th&#45;anniversary&#45;mac&#45;ships/</link>
      <description>If you were to ask people to describe a slim desktop computer with integrated an integrated monitor and speakers they&apos;d likely point you in the direction of the nearest iMac. The truth is that the iMac wasn&apos;t the first time Apple tried to make a super stylish LCD based desktop&#8230;</description>
      
      <pubDate>Fri, 20 Jun 2008 11:05:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060620.mp3' type='audio/mpeg' length='1060054' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>If you were to ask people to describe a slim desktop computer with integrated an integrated monitor and speakers they&apos;d likely point you in the direction of the nearest iMac. The truth is that the iMac wasn&apos;t the first time Apple tried to make a super stylish LCD based desktop&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 19, 2000: Steve Wozniak Inducted Into Inventing Hall of Fame</title>
      <link>http://www.applematters.com/article/june&#45;19&#45;2003&#45;steve&#45;wozniak&#45;inducted&#45;into&#45;inventing&#45;hall&#45;of&#45;fame/</link>
      <description>The accolades Steve Wozniak deserves will never be matched by the accolades he actually receives. That doesn&apos;t mean he will be omitted from the history books like the inventor of the wheel or the first guy to build a fire, just that his influence is easily underestimated.One richly&#8230;</description>
      
      <pubDate>Thu, 19 Jun 2008 10:39:01 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060619.mp3' type='audio/mpeg' length='976985' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The accolades Steve Wozniak deserves will never be matched by the accolades he actually receives. That doesn&apos;t mean he will be omitted from the history books like the inventor of the wheel or the first guy to build a fire, just that his influence is easily underestimated.One richly&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 18, 1993: Spindler Replaces Sculley</title>
      <link>http://www.applematters.com/article/june&#45;18&#45;1993&#45;spindler&#45;replaces&#45;sculley/</link>
      <description>When John Sculley ousted Steve Jobs, Apple tried to keep Steve around as Chairman of the Board. So it was somewhat ironic that when John Sculley was ousted, Apple tried to keep him around as Chairman of the Board. Sculley hated the powerless position as much as Jobs did in&#8230;</description>
      
      <pubDate>Thu, 19 Jun 2008 07:39:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060618.mp3' type='audio/mpeg' length='1002062' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When John Sculley ousted Steve Jobs, Apple tried to keep Steve around as Chairman of the Board. So it was somewhat ironic that when John Sculley was ousted, Apple tried to keep him around as Chairman of the Board. Sculley hated the powerless position as much as Jobs did in&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 17, 1998: Top End PowerBooks Delayed</title>
      <link>http://www.applematters.com/article/june&#45;17&#45;1998&#45;top&#45;end&#45;powerbooks&#45;delayed/</link>
      <description>It might not seem surprising if you remember the delays with the 500 MHz G4 PowerMacs, the delays in getting a top end G5 when they were first revealed, or the constant shortages of iPods for the first few years of their existence, but at one time, when Apple released&#8230;</description>
      
      <pubDate>Thu, 19 Jun 2008 05:39:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060617.mp3' type='audio/mpeg' length='1112717' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>It might not seem surprising if you remember the delays with the 500 MHz G4 PowerMacs, the delays in getting a top end G5 when they were first revealed, or the constant shortages of iPods for the first few years of their existence, but at one time, when Apple released&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 16, 2005: Michael Dell Says He Would Be Happy to License OS X</title>
      <link>http://www.applematters.com/article/june&#45;16&#45;2005&#45;michael&#45;dell&#45;says&#45;he&#45;would&#45;be&#45;happy&#45;to&#45;license&#45;os&#45;x/</link>
      <description>Everyone knows the big bad trio in Macland: Microsoft, Dell, and Intel. Well, scratch Intel. Still, the Dell name certainly evokes a large amount of loathing from diehard Mac fans. On the other hand, Michael Dell knows a good thing when he sees it and his company is all about&#8230;</description>
      
      <pubDate>Mon, 16 Jun 2008 13:49:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060616.mp3' type='audio/mpeg' length='1070399' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Everyone knows the big bad trio in Macland: Microsoft, Dell, and Intel. Well, scratch Intel. Still, the Dell name certainly evokes a large amount of loathing from diehard Mac fans. On the other hand, Michael Dell knows a good thing when he sees it and his company is all about&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 15, 1993: eWorld Opens for Mac Users</title>
      <link>http://www.applematters.com/article/june&#45;15&#45;1993&#45;eworld&#45;opens&#45;for&#45;mac&#45;users/</link>
      <description>It seems ridiculous now but, at one time, being a popular dial&#45;up destination was like printing cash. As the popularity of using dial ups grew, the common wisdom was that users would flock to the popular providers to interact with other users. Apple, naturally, wanted to get in&#8230;</description>
      
      <pubDate>Mon, 16 Jun 2008 10:49:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060615.mp3' type='audio/mpeg' length='904260' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>It seems ridiculous now but, at one time, being a popular dial&#45;up destination was like printing cash. As the popularity of using dial ups grew, the common wisdom was that users would flock to the popular providers to interact with other users. Apple, naturally, wanted to get in&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 14, 1971: The First Woz&#45;Built Computer Catches Fire</title>
      <link>http://www.applematters.com/article/june&#45;14&#45;1971&#45;the&#45;first&#45;woz&#45;built&#45;computer&#45;catches&#45;fire/</link>
      <description>Steve Wozniak is renowned for his skill at taking spare parts and turning them into functional computers. But before he had access to discarded parts, Woz designed computer after computer on the only thing he could afford&#45;&#45;paper.It may be the stuff of Abe Lincoln doing his homework on&#8230;</description>
      
      <pubDate>Mon, 16 Jun 2008 06:48:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060614.mp3' type='audio/mpeg' length='1135287' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Steve Wozniak is renowned for his skill at taking spare parts and turning them into functional computers. But before he had access to discarded parts, Woz designed computer after computer on the only thing he could afford&#45;&#45;paper.It may be the stuff of Abe Lincoln doing his homework on&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 13, 2003: Microsoft Halts Development of Internet Explorer For the Mac</title>
      <link>http://www.applematters.com/article/june&#45;13&#45;2003/</link>
      <description>When Bill Gates showed up on the big screen supporting Apple at MacWorld&#45;Boston expo 1997, one of the things Microsoft got for the appearance was Apple&apos;s agreement to bundle Internet Explorer with all new Macs. The deal made sense for Microsoft, which was competing with Netscape at the time.</description>
      
      <pubDate>Fri, 13 Jun 2008 11:16:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060613.mp3' type='audio/mpeg' length='1194533' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Bill Gates showed up on the big screen supporting Apple at MacWorld&#45;Boston expo 1997, one of the things Microsoft got for the appearance was Apple&apos;s agreement to bundle Internet Explorer with all new Macs. The deal made sense for Microsoft, which was competing with Netscape at the time.</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 12, 1998: Apple&#8217;s Long Forgotten Radio Ads Begin Airing</title>
      <link>http://www.applematters.com/article/june&#45;12&#45;1998&#45;apples&#45;long&#45;forgotten&#45;radio&#45;ads&#45;begin&#45;airing/</link>
      <description>Apple television ads provide fodder for pundits to over analyze and over criticize. Apple&apos;s radio ads, on the other hand, were much less widely known or remembered.The ads were longish and they featured, naturally, a voiceover by Richard Dreyfuss. The main push of the ad was what you&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 10:14:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060612.mp3' type='audio/mpeg' length='952848' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>Apple television ads provide fodder for pundits to over analyze and over criticize. Apple&apos;s radio ads, on the other hand, were much less widely known or remembered.The ads were longish and they featured, naturally, a voiceover by Richard Dreyfuss. The main push of the ad was what you&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 11, 2002: Switcher Campaign Begins Airing</title>
      <link>http://www.applematters.com/article/june&#45;11&#45;2002&#45;switcher&#45;campaign&#45;begins&#45;airing/</link>
      <description>For those who don&apos;t remember the &quot;Switch Ads,&quot; the drill was as follows: a former PC user stood against a white background and explained why they moved from the PC to the Mac.It was a simple concept but the execution was a source of great interest for computer&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 10:13:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060611.mp3' type='audio/mpeg' length='913037' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>For those who don&apos;t remember the &quot;Switch Ads,&quot; the drill was as follows: a former PC user stood against a white background and explained why they moved from the PC to the Mac.It was a simple concept but the execution was a source of great interest for computer&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 10, 2000: Gassee Bashes Microsoft</title>
      <link>http://www.applematters.com/article/june&#45;10&#45;2000&#45;gassee&#45;bashes&#45;microsoft/</link>
      <description>When Apple ousted Steve Jobs, many of his duties eventually came under the purview of John&#45;Louis Gassee. Eventually, like Steve Jobs, Gassee was ousted by John Sculley.Also, like Steve Jobs, Gassee dressed with a certain style (leather pants&#45;&#45;think of the chafing) and spoke his mind. Unlike Steve, Gassee&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 08:12:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060610.mp3' type='audio/mpeg' length='1222745' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>When Apple ousted Steve Jobs, many of his duties eventually came under the purview of John&#45;Louis Gassee. Eventually, like Steve Jobs, Gassee was ousted by John Sculley.Also, like Steve Jobs, Gassee dressed with a certain style (leather pants&#45;&#45;think of the chafing) and spoke his mind. Unlike Steve, Gassee&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 9, 2000: Apple, TWBAChiatDay Win Award for &#8220;Think Different&#8221; Campaign</title>
      <link>http://www.applematters.com/article/june&#45;9&#45;2000&#45;apple&#45;twbachiatday&#45;win&#45;award&#45;for&#45;think&#45;different&#45;campaign/</link>
      <description>The &quot;Think Different&quot; campaign might not have been grammatically correct but it was well received. The ads featured luminaries such as Ghandi, Francis Ford Coppola (mistaken frequently for Steve Wozniak) and John Lennon. After highlighting the &quot;difference makers&quot; Apple urged the viewer to &quot;Think Different.&quot;The point of the&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 07:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060609.mp3' type='audio/mpeg' length='1063816' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The &quot;Think Different&quot; campaign might not have been grammatically correct but it was well received. The ads featured luminaries such as Ghandi, Francis Ford Coppola (mistaken frequently for Steve Wozniak) and John Lennon. After highlighting the &quot;difference makers&quot; Apple urged the viewer to &quot;Think Different.&quot;The point of the&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 8, 1984: Thunderscan</title>
      <link>http://www.applematters.com/article/june&#45;8&#45;1984&#45;thunderscan/</link>
      <description>In the early days of the Mac, things that seem positively cheap today were prohibitively expensive. Scanners, to cite but one example. Luckily for Mac users, a clever company managed to provide a low&#45;cost scanning solution for the Mac.The product was called Thunderscan (&quot;High Resolution Digitizer for Macintosh&quot;)&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 06:11:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060608.mp3' type='audio/mpeg' length='1063189' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>In the early days of the Mac, things that seem positively cheap today were prohibitively expensive. Scanners, to cite but one example. Luckily for Mac users, a clever company managed to provide a low&#45;cost scanning solution for the Mac.The product was called Thunderscan (&quot;High Resolution Digitizer for Macintosh&quot;)&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 7, 1993: Apple Introduces the PowerBook 180c</title>
      <link>http://www.applematters.com/article/june&#45;7&#45;1993&#45;apple&#45;introduces&#45;the&#45;powerbook&#45;180c/</link>
      <description>The PowerBook 180c wasn&apos;t the first Mac laptop with a color screen. That dubious honor goes to the 165c, but it was the first PowerBook that had a color screen worth looking at.The PowerBook 180c featured an active matrix 640 x 480, 256&#45;color screen which mirrored Apple&apos;s 14&#45;inch&#8230;</description>
      
      <pubDate>Fri, 13 Jun 2008 05:10:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060607.mp3' type='audio/mpeg' length='966640' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>The PowerBook 180c wasn&apos;t the first Mac laptop with a color screen. That dubious honor goes to the 165c, but it was the first PowerBook that had a color screen worth looking at.The PowerBook 180c featured an active matrix 640 x 480, 256&#45;color screen which mirrored Apple&apos;s 14&#45;inch&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    <item>
      <title>June 6, 2001: Steve Jobs: Hero</title>
      <link>http://www.applematters.com/article/june&#45;6&#45;2001&#45;steve&#45;jobs&#45;hero/</link>
      <description>There are a ton of big names in the computer industry but one of the biggest is Larry Ellison. Like Gates and Jobs, the founder of Oracle is a billionaire many times over but has his problems with public perception. In Ellison&apos;s case, he is considered just a little bit&#8230;</description>
      
      <pubDate>Fri, 06 Jun 2008 12:23:00 -0500</pubDate>
      <enclosure url='http://applematters.cachefly.net/20060606.mp3' type='audio/mpeg' length='1302053' />

      <itunes:explicit>No</itunes:explicit>
      <itunes:summary>There are a ton of big names in the computer industry but one of the biggest is Larry Ellison. Like Gates and Jobs, the founder of Oracle is a billionaire many times over but has his problems with public perception. In Ellison&apos;s case, he is considered just a little bit&#8230;</itunes:summary>
<itunes:keywords></itunes:keywords>
</item>

    </channel>
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