OPINIONS

Where Will 900,000 Mac Minis Go?

If you’re wondering just how many Mac Minis Apple is likely to sell this year go ahead and guess. Was your guess 900,000 units? If …(read more)

Diversity in the Workplace: iTunes Shared Music

My office recently finished making the full conversion to OSX. After a long long wait, we are finally up with the times. And although I …(read more)

What I’d Like to See in Tiger: Part 2, Font Management That Works

I’ve been writing about fonts and OS X for a long time. Here is the problem; working with fonts in OS X still sucks. Badly. …(read more)

iLife Is No Place For HD (at least not yet)

Last month in the Keynote Address at MacWorld SF, Steve Jobs declared this year, “The Year of High Definition.” In turn, Final Cut Pro, Final …(read more)

iPod Users: You Aren’t Special Anymore

iPods are everywhere! And white earbuds are in everyone’s ears. Apple is taking all of these iPodders (mostly PC users) straight to the bank: to …(read more)

What I’d Like to See in Tiger: Part 1, Speed

I still remember the first time I loaded the public beta of OS X on my iMac. User account? What the *#$(*@ is that! But …(read more)

Subscription Model Killing iTunes? Yawn.

With yellow bottle caps making their way across the country and fairly awful SuperBowl ads showing up online it’s easy to think that iTunes is …(read more)

The Genius of Apple Stores

I’ll admit that when the Apple Stores were first launched I was one of the skeptical ones. After all, around that time Gateway was just …(read more)

Pepsi and iTunes: Now a Promotion for Everyone

The Pepsi iTunes Music Promotion is starting up again. Are you excited? I haven’t been this excited since, I don’t know, every other soft-drink-look-under-the-cap promotion …(read more)

PowerBook G5: Held up By the Sleekness Factor?

There are some things people are convinced they must have even if they don’t necessarily need them. For me these things include cigarettes and Coca …(read more)

Apple: The IBM of the Digital Music Player Market

I suppose it is too early too call the iPod Shuffle a monster hit. Still the signs of yet another smashing success in the musical …(read more)

Giving Shuffle A Chance

“Give Chance A Chance.” That’s the tagline for the new iPod Shuffle. After going twice back to the Apple Store here in downtown San Francisco …(read more)