OPINIONS

Pure Marketing Fluff: The Apple Store Pro Card

“As if getting a G5 wasn’t cool enough.” That’s the tagline of The Apple Store Pro Card. According to the Apple website, “The Apple Store …(read more)

What’s Next, An HP G5?

The recent HP-Apple announcement makes the significance of the iPod mini announcement at Macworld well, look minute. Finally it looks like Steve Jobs has not …(read more)

iTunes At Your Local Record Store

With the success of the iTunes Music Store, traditional record stores are starting to get worried. There has been a decline in CD sales for …(read more)

Apple to Stop Making Computers

Cupertino, CA: A spokesperson for Apple has confirmed that indeed, as of the end of 2004, Apple Computers will stop production on all computers. This …(read more)

Macworld: The Best Is Yet To Come

You sat through what was a very boring Macworld Keynote 2004 SF you probably picked up on a few things. But did you catch the …(read more)

The iPod Mini Is Not Over Priced

After watching the announcement of the iPod mini, and Steve’s uttering “One more thing...” at the end revealing the 5 colors, I was struck by …(read more)

Next To The iPod Everything Else Is Ugly

There are other products out there that do what the iPod does and for less. Check out the specs on the iRiver iHP-120. It has …(read more)

The Apple Cult Is Dead

Apple lovers: we are not a cult anymore. Some say we are enthusiasts. Some say we are obsessed. There is certainly no doubt that we …(read more)

MacWorld Speculation: Don’t Get Your Hopes Up

This year I received a completely unexpected Christmas present (an iSight if you must know, it’s terribly cool and everyone overlooks the fact that a …(read more)

Top 10 List of New Year’s Resolutions You Should Not Stick To

It’s that time of year again and at AppleMatters we stay true to our mission--to bring you insightful articles on the happenings of our favorite …(read more)

1984 Part 2? Bad Idea

“On January 24th, Apple Computer will introduce the Macintosh and you’ll see why 1984 won’t be like “1984.” Sound familiar? If you are an Apple …(read more)

Should Apple Be Making Televisions?

Just mentioning Dell or and Gateway to an Apple user conjures up the work imitator. This goes for PC’s but in the area of flat …(read more)