There are many of us who must unfortunately use wintel machines for business. Virtual PC only goes so far especially when it comes to serial ports / devices and trying talk to pc only controllers, sophisticated POS systems. I believe the higher end of PC users will migrate to Mactels for many reasons and this will increase Apples value.
Besides, now Apple can sell OEM MS XP, etc... which increases their margin on every Mac sold - You get OS X with the machine and for $129(or whatever) you can buy Win XP, then for OFFICE, AUTOCAD or any other Win software at List Price.
Bootcamp should be sold as an add for those who "Need" or "Want" Win XP Pro.
Thank about it, Apple just released a product yesterday via software(MacBook Pro, etc...) that now competes heads up with Dell, Gateway, and every other PC Manufacture and feature for feature(software and hardware) the Mac leads the way.
Not a bad move, Apple.
Boot Camp: Apple's Insanely Bad Idea