Beeblebrox:
I didn't say Entourage was a representation of agent company's Mac usage, I said it was representative of Apple's marketing strategy. I am not saying that all radio shows are using Macs either, I'm saying Apple paid Air America to do so.
Everyone is saying with TiVo, ect. product placement in shows (i.e. Friends star drinking a Pepsi instead of Cola-X) is the way to go. I'm saying Apple already knows that and is doing that.
You do un-targeted ad campaigns when you want to get your name out (i.e. Vonage)... but Apple is already the 1st or 2nd most recognized brand IN THE WORLD. Therefore, they don't have much to do there.
Instead, they are focusing on segments that pay off for them. Apple will always think of themselves as a Lexus or BMW of the PC world... and Lexus does not sponser Rush Limbaugh or NASCAR. They do put ads in the New Yorker though...
Reading your last few entries, you're certainly odd. You never get Apple. But that can be forgiven.. your post show you more like a Windows magazine writer who writes about Macs instead of a true Mac user. In fact, in this regard, you're already late.
Apple has, for about a year, been silently (the only way they do things) rolling out this advertising, but you've been too busy trying to get Apple to adopt Windows keystrokes to see it.. let's journey down the secret path, shall we?
Apple buys ads in the New Yorker because most Apple users are 1) rich 2) smart 3) liberal 4) creative 5) young. Apple does not place ads mass market, that gives you very little return on investment. Why advertise in a magazine where the median income is 35k? They target with percision that makes Patriot Misssles blush. Also, considering TiVo and how people tune out traditional ads in general.. Apple has been covert.
For instance:
1) Not Rush Limbaugh you b00b, but Air America has been sponsered! Al Frankin specifically. To see this, watch his Air America show on Sundance today... and try to find one just a few months ago.. a few months ago Kathern had her old' Dell laptop.. a big ol' workhouse she probably brought with her. What do they ALL have now? Powerbooks...
Don't take that alone... listen to the Tuesday (this Tuesday) show during which he quizes his research staff on listerner questions in some light hearted way... he says "and our research staff is all lined up on their computers.. on their Apple Powerbooks..."
No one in the media biz points out what people are using unless they're paid to. This hits the targets directly.
2. Turn on a freakin HBO show! This also hits all demographics.. especially if you have digital cable watch some of "The Entourage".. especially watch the first episode of the second season.. the first shot of any character has an iPod mini in it.. and he even moves his shirt back to show it proudly on his hip.. add to this:
1) All the computers in their agent's HUGE office.. from the cubicles to the exec suites have iMac G5s.
2) One of the main characters, who wants to get new head shots for free... goes to... wait for it.. an Apple Store... on photography Pro night.
3) Meeting with his agent, the guy asks why his head has a big apple logo behind it. And they even show the headshot with the Apple logo!
This show is HUGE currently, has a complete hold on the young, liberal and (since they have HBO) well off segment Apple targets and is un-apologetically pro-apple to the point sometimes you have to turn away.
Unfortunately, most people in Apple's demographic don't read what you read (thank god) and I doubt you'll ever see an ad there. New Yorker readers are Apple's bread and butter... writers, business executives, urbanist, ect.
Also, it is known Apple is shooting new commercials as we speak highlighting the Apple to go on traditional TV.
Do some research before posting, please :-P
http://www.thepostmodern.net
If Apple Shares the Joy is it a Good Thing?
If Apple Shares the Joy is it a Good Thing?