http://www.applematters.com/article/ en Copyright 2006 2009 Fri, 12 Jun 2009 10:07:00 -0500 hadley@applematters.com http://blogs.law.harvard.edu/tech/rss hadley@applematters.com http://www.applematters.com/images/hispod_itunes.png http://www.applematters.com/article/ chris@applematters.com This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. © no This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. © Hadley Stern hadley@applematters.com http://www.applematters.com/article/june-12-1998-apples-long-forgotten-radio-ads-begin-airing/ Apple television ads provide fodder for pundits to over analyze and over criticize. Apple's radio ads, on the other hand, were much less widely known or remembered.The ads were longish and they featured, naturally, a voiceover by Richard Dreyfuss. The main push of the ad was what you… Fri, 12 Jun 2009 10:07:00 -0500 No Apple television ads provide fodder for pundits to over analyze and over criticize. Apple's radio ads, on the other hand, were much less widely known or remembered.The ads were longish and they featured, naturally, a voiceover by Richard Dreyfuss. The main push of the ad was what you… http://www.applematters.com/article/june-11-2002-switcher-campaign-begins-airing/ For those who don't remember the "Switch Ads," the drill was as follows: a former PC user stood against a white background and explained why they moved from the PC to the Mac.It was a simple concept but the execution was a source of great interest for computer… Thu, 11 Jun 2009 14:06:00 -0500 No For those who don't remember the "Switch Ads," the drill was as follows: a former PC user stood against a white background and explained why they moved from the PC to the Mac.It was a simple concept but the execution was a source of great interest for computer… http://www.applematters.com/article/june-10-2000-gassee-bashes-microsoft/ When Apple ousted Steve Jobs, many of his duties eventually came under the purview of John-Louis Gassee. Eventually, like Steve Jobs, Gassee was ousted by John Sculley.Also, like Steve Jobs, Gassee dressed with a certain style (leather pants--think of the chafing) and spoke his mind. Unlike Steve, Gassee… Wed, 10 Jun 2009 12:21:00 -0500 No When Apple ousted Steve Jobs, many of his duties eventually came under the purview of John-Louis Gassee. Eventually, like Steve Jobs, Gassee was ousted by John Sculley.Also, like Steve Jobs, Gassee dressed with a certain style (leather pants--think of the chafing) and spoke his mind. Unlike Steve, Gassee… http://www.applematters.com/article/june-9-2000-apple-twbachiatday-win-award-for-think-different-campaign/ The "Think Different" campaign might not have been grammatically correct but it was well received. The ads featured luminaries such as Ghandi, Francis Ford Coppola (mistaken frequently for Steve Wozniak) and John Lennon. After highlighting the "difference makers" Apple urged the viewer to "Think Different."The point of the… Wed, 10 Jun 2009 05:21:00 -0500 No The "Think Different" campaign might not have been grammatically correct but it was well received. The ads featured luminaries such as Ghandi, Francis Ford Coppola (mistaken frequently for Steve Wozniak) and John Lennon. After highlighting the "difference makers" Apple urged the viewer to "Think Different."The point of the… http://www.applematters.com/article/june-8-1984-thunderscan/ In the early days of the Mac, things that seem positively cheap today were prohibitively expensive. Scanners, to cite but one example. Luckily for Mac users, a clever company managed to provide a low-cost scanning solution for the Mac.The product was called Thunderscan ("High Resolution Digitizer for Macintosh")… Mon, 08 Jun 2009 07:05:00 -0500 No In the early days of the Mac, things that seem positively cheap today were prohibitively expensive. Scanners, to cite but one example. Luckily for Mac users, a clever company managed to provide a low-cost scanning solution for the Mac.The product was called Thunderscan ("High Resolution Digitizer for Macintosh")… http://www.applematters.com/article/june-7-1993-apple-introduces-the-powerbook-180c/ The PowerBook 180c wasn't the first Mac laptop with a color screen. That dubious honor goes to the 165c, but it was the first PowerBook that had a color screen worth looking at.The PowerBook 180c featured an active matrix 640 x 480, 256-color screen which mirrored Apple's 14-inch… Mon, 08 Jun 2009 06:05:01 -0500 No The PowerBook 180c wasn't the first Mac laptop with a color screen. That dubious honor goes to the 165c, but it was the first PowerBook that had a color screen worth looking at.The PowerBook 180c featured an active matrix 640 x 480, 256-color screen which mirrored Apple's 14-inch… http://www.applematters.com/article/june-6-2001-steve-jobs-hero/ There are a ton of big names in the computer industry but one of the biggest is Larry Ellison. Like Gates and Jobs, the founder of Oracle is a billionaire many times over but has his problems with public perception. In Ellison's case, he is considered just a little bit… Mon, 08 Jun 2009 05:04:00 -0500 No There are a ton of big names in the computer industry but one of the biggest is Larry Ellison. Like Gates and Jobs, the founder of Oracle is a billionaire many times over but has his problems with public perception. In Ellison's case, he is considered just a little bit… http://www.applematters.com/article/june-5-1979-apple-introduces-apple-ii/ The Apple I was an interesting toy for hobbyists but far too technical for the masses. The founders of Apple felt that a more approachable machine could be a big seller. That machine, designed by Steve Wozniak, was the Apple II.It featured a 1 MHz processor, an audio… Fri, 05 Jun 2009 16:13:00 -0500 No The Apple I was an interesting toy for hobbyists but far too technical for the masses. The founders of Apple felt that a more approachable machine could be a big seller. That machine, designed by Steve Wozniak, was the Apple II.It featured a 1 MHz processor, an audio… http://www.applematters.com/article/june-4-2002-apple-offers-emac-for-everyone-not-just-education/ When Apple introduced the G4 powered Sunflower iMac people were impressed, at least until they saw the $1,299 price tag. Those who couldn't stomach the high price were forced to make do with the lower cost CRT iMacs and the less than top of the line G3 chips inside. Thu, 04 Jun 2009 16:12:00 -0500 No When Apple introduced the G4 powered Sunflower iMac people were impressed, at least until they saw the $1,299 price tag. Those who couldn't stomach the high price were forced to make do with the lower cost CRT iMacs and the less than top of the line G3 chips inside. http://www.applematters.com/article/june-3-1969-woz-leaves-college-to-return-to-bay-area/ When Steve Wozniak went to college the first time, he opted for the University of Colorado in Boulder. His chosen course of study? Electrical engineering (naturally). Unfortunately, college didn’t work out the way Woz had hoped. In fact, things got so bad he was forced to hire a lawyer. Wed, 03 Jun 2009 16:12:00 -0500 No When Steve Wozniak went to college the first time, he opted for the University of Colorado in Boulder. His chosen course of study? Electrical engineering (naturally). Unfortunately, college didn’t work out the way Woz had hoped. In fact, things got so bad he was forced to hire a lawyer. http://www.applematters.com/article/june-2-1997-steve-jobs-sells-all-his-shares-of-apple-again/ As part of the compensation when Apple purchased NeXT, Steve Jobs received a huge number of Apple shares. Not long after Steve took ownership of the shares, large blocks of Apple shares began to be sold at rock bottom prices ($15 per). Immediately, people suspected Steve Jobs of being the… Tue, 02 Jun 2009 16:12:00 -0500 No As part of the compensation when Apple purchased NeXT, Steve Jobs received a huge number of Apple shares. Not long after Steve took ownership of the shares, large blocks of Apple shares began to be sold at rock bottom prices ($15 per). Immediately, people suspected Steve Jobs of being the… http://www.applematters.com/article/june-1-1979-apple-introduces-apple-ii/ The Apple II+ was Apple Computer's first blockbuster product. While the original Apple II sold reasonably well, the Apple II+ sold like crazy. Looking at the specs it is hard to say what the attraction was over the original incarnation of the Apple II. Sure, the graphics were a little… Mon, 01 Jun 2009 16:12:00 -0500 No The Apple II+ was Apple Computer's first blockbuster product. While the original Apple II sold reasonably well, the Apple II+ sold like crazy. Looking at the specs it is hard to say what the attraction was over the original incarnation of the Apple II. Sure, the graphics were a little… http://www.applematters.com/article/may-30-1999-apple-users-get-paid-to-fix-floor-models/ There had been a longstanding problem for Macs in the retail environment known as Sears and that problem was neglect. With the vast majority of Sears associates being Windows literate if they were computer literate at all, the daily comings and goings of customers who poked and prodded the Macs… Sat, 30 May 2009 16:11:00 -0500 No There had been a longstanding problem for Macs in the retail environment known as Sears and that problem was neglect. With the vast majority of Sears associates being Windows literate if they were computer literate at all, the daily comings and goings of customers who poked and prodded the Macs… http://www.applematters.com/article/may-29-1979-mac-concept-committed-to-paper/ Mike Markkulahad asked Jef Raskin if he was interested in developing a $500 game machine. Jef wasn't interested in that type of product but he did have a low cost concept in mind.Jef Raskin envisioned a computer that would forgo the complexities of the Apple II and instead… Fri, 29 May 2009 16:11:00 -0500 No Mike Markkulahad asked Jef Raskin if he was interested in developing a $500 game machine. Jef wasn't interested in that type of product but he did have a low cost concept in mind.Jef Raskin envisioned a computer that would forgo the complexities of the Apple II and instead… http://www.applematters.com/article/may-28-2002-mac-market-share-could-double/ When OS X was first launched the focus wasn't on getting Windows users to come over to the Mac or even on getting more people to buy Macs. Instead the focus was on getting current Mac users to adopt the operating system. That part of the OS X… Thu, 28 May 2009 16:11:00 -0500 No When OS X was first launched the focus wasn't on getting Windows users to come over to the Mac or even on getting more people to buy Macs. Instead the focus was on getting current Mac users to adopt the operating system. That part of the OS X… http://www.applematters.com/article/may-27-1981-apple-offers-second-block-shares-to-the-public/ Apple went public in December 1980. If you were an employee with founder shares it was quite likely you were a millionaire after the initial public offering. Unfortunately, for most Apple employees, the instant millionaires amounted to slightly more than three dozen early hires.Among the people who gave… Wed, 27 May 2009 16:10:00 -0500 No Apple went public in December 1980. If you were an employee with founder shares it was quite likely you were a millionaire after the initial public offering. Unfortunately, for most Apple employees, the instant millionaires amounted to slightly more than three dozen early hires.Among the people who gave… http://www.applematters.com/article/may-26-2004-apple-starts-an-ipod-division/ When Apple first introduced the iPod it was an extension of their "digital hub" strategy whereby a Mac would act as the center of all the digital media a consumer owned. It was a nice idea but when Apple added Windows support and geared up the iTunes Music Store, the… Tue, 26 May 2009 16:10:00 -0500 No When Apple first introduced the iPod it was an extension of their "digital hub" strategy whereby a Mac would act as the center of all the digital media a consumer owned. It was a nice idea but when Apple added Windows support and geared up the iTunes Music Store, the… http://www.applematters.com/article/may-25-1981-the-mac-gets-a-mass-produced-circuit-board/ The first Mac was a hand wired prototype made by Burrell Smith out of items he found lying around the Apple facility. The design worked, so others began making copies of the prototype so that the architects behind the Mac would have something to work with. Hand wiring… Mon, 25 May 2009 16:10:00 -0500 No The first Mac was a hand wired prototype made by Burrell Smith out of items he found lying around the Apple facility. The design worked, so others began making copies of the prototype so that the architects behind the Mac would have something to work with. Hand wiring… http://www.applematters.com/article/may-24-1989-jobs-fails-to-oust-sculley/ Then President John Sculley had received the okay from the Board of Directors to strip Steve Jobs of any real power inside Apple but hadn't gotten around to doing so. In the interim, Jobs had been approaching high level Apple execs about ousting Sculley while he was visiting… Sun, 24 May 2009 16:09:00 -0500 No Then President John Sculley had received the okay from the Board of Directors to strip Steve Jobs of any real power inside Apple but hadn't gotten around to doing so. In the interim, Jobs had been approaching high level Apple execs about ousting Sculley while he was visiting… http://www.applematters.com/article/may-23-2005-rumors-surface-of-something-starting-with-capital-i/ Little "i" was a well-known part of the overall Apple product paradigm. Everything from Steve Jobs' title after Amelio had been ousted (iCEO) to the iPod started with the letter that first supposedly stood for "interim," later stood for "internet," and finally just meant "designed by Apple."Rumors had… Sat, 23 May 2009 16:09:01 -0500 No Little "i" was a well-known part of the overall Apple product paradigm. Everything from Steve Jobs' title after Amelio had been ousted (iCEO) to the iPod started with the letter that first supposedly stood for "interim," later stood for "internet," and finally just meant "designed by Apple."Rumors had… http://www.applematters.com/article/may-22-1997-apple-spins-off-the-newton-division/ At one time the Newton, a largish Apple PDA, had Apple's hopes for the future pinned to the take anywhere device. Sales, as most remember, were very slow. Still the Newton, in the years since its introduction, had gained some traction in the market. Apple hoped to capitalize on the… Fri, 22 May 2009 16:09:00 -0500 No At one time the Newton, a largish Apple PDA, had Apple's hopes for the future pinned to the take anywhere device. Sales, as most remember, were very slow. Still the Newton, in the years since its introduction, had gained some traction in the market. Apple hoped to capitalize on the… http://www.applematters.com/article/may-21-2001-apple-starts-selling-only-lcd-monitors/ With the introduction of the sunflower G4-based iMac it was obvious that Apple was heading away from clunky CRT monitors and towards flat panel goodness. Still, few expected Apple to completely eschew the bulbous CRT in their monitor line due to the still relatively high prices of LCD screens. Thu, 21 May 2009 16:08:01 -0500 No With the introduction of the sunflower G4-based iMac it was obvious that Apple was heading away from clunky CRT monitors and towards flat panel goodness. Still, few expected Apple to completely eschew the bulbous CRT in their monitor line due to the still relatively high prices of LCD screens. http://www.applematters.com/article/may-20-2001-the-apple-store-is-one-day-old/ When Apple first unveiled its plans for brick and mortar Apple stores, skeptics had a field day. There were plenty of good reasons to think the stores would flop. Gateway had tried a similar ploy and their stores were draining money from the company.Independent Apple resellers were also… Wed, 20 May 2009 16:07:00 -0500 No When Apple first unveiled its plans for brick and mortar Apple stores, skeptics had a field day. There were plenty of good reasons to think the stores would flop. Gateway had tried a similar ploy and their stores were draining money from the company.Independent Apple resellers were also… http://www.applematters.com/article/may-19-1980-apple-iii-worst-apple-ever/ The Apple III is likely the worst computer Apple ever produced. Not because of any inherent problem with the specifications. Compared with the competition the specs were solid. What was lacking was the execution.The clock chip didn't work, the computer had no fan and would overheat, the sockets… Tue, 19 May 2009 16:07:00 -0500 No The Apple III is likely the worst computer Apple ever produced. Not because of any inherent problem with the specifications. Compared with the competition the specs were solid. What was lacking was the execution.The clock chip didn't work, the computer had no fan and would overheat, the sockets… http://www.applematters.com/article/may-18-1998-microsoft-hit-with-anti-trust-suit/ In what would prove to be a four-year ordeal, Microsoft was slapped with an antitrust suit by the U.S. Justice Department and twenty states. Apple fans the world over read the headlines and rejoiced.The reason why the lovers of all things Apple were elated wasn't as clear. Microsoft… Mon, 18 May 2009 16:05:00 -0500 No In what would prove to be a four-year ordeal, Microsoft was slapped with an antitrust suit by the U.S. Justice Department and twenty states. Apple fans the world over read the headlines and rejoiced.The reason why the lovers of all things Apple were elated wasn't as clear. Microsoft… http://www.applematters.com/article/may-17-1983-the-mac-misses-another-ship-date/ Jef Raskin criticized Steve Jobs for having unreasonable expectations, especially when it came to how much time was realistic when undertaking a project. His criticism was justified, at least when it came to the first incarnation of the Mac. Jobs' timelines might have been unrealistic but his belief… Sun, 17 May 2009 16:05:00 -0500 No Jef Raskin criticized Steve Jobs for having unreasonable expectations, especially when it came to how much time was realistic when undertaking a project. His criticism was justified, at least when it came to the first incarnation of the Mac. Jobs' timelines might have been unrealistic but his belief… http://www.applematters.com/article/may-16-1994-apple-releases-first-laptop-with-trackpad/ The PowerBook 500 series was notable for several reasons. The prices weren't unusual; the machines went from a semi-modest $2,270 to a wallet busting $4,840. The interesting part was all the firsts. First built in stereo speakers, first PMCIA card, and first NiMH battery. The really stunning… Sat, 16 May 2009 16:03:01 -0500 No The PowerBook 500 series was notable for several reasons. The prices weren't unusual; the machines went from a semi-modest $2,270 to a wallet busting $4,840. The interesting part was all the firsts. First built in stereo speakers, first PMCIA card, and first NiMH battery. The really stunning… http://www.applematters.com/article/may-15-1985-macxl-lisa-officially-killed/ The Mac XL was never a huge seller, the machine featured a display that made the graphics and letters looked stretched and, with dual floppy drives, didn't fit very well into the Macintosh design paradigm. So it wasn't very surprising when the poor selling model was discontinued.The odd… Fri, 15 May 2009 16:03:00 -0500 No The Mac XL was never a huge seller, the machine featured a display that made the graphics and letters looked stretched and, with dual floppy drives, didn't fit very well into the Macintosh design paradigm. So it wasn't very surprising when the poor selling model was discontinued.The odd… http://www.applematters.com/article/may-14-2002-xserve-introduced/ Apple had offered plenty of servers throughout its existence but the servers always looked exactly like the top of the line professional Mac being offered at the time. The reason that they looked so similar is because Mac servers were pro models with the configuration tilted towards the server side… Thu, 14 May 2009 16:03:00 -0500 No Apple had offered plenty of servers throughout its existence but the servers always looked exactly like the top of the line professional Mac being offered at the time. The reason that they looked so similar is because Mac servers were pro models with the configuration tilted towards the server side… http://www.applematters.com/article/may-13-1997-system-8-demoed/ Apple had ditched the System 7.7 iteration of Mac OS in an effort to kill the clone makers. That didn't stop the software from actually showing up renamed as System 8.0. System 8.0 featured many improvements to System 7.6--a multithreaded finder, an appearance manager and some under-the-hood optimizations.… Wed, 13 May 2009 16:03:00 -0500 No Apple had ditched the System 7.7 iteration of Mac OS in an effort to kill the clone makers. That didn't stop the software from actually showing up renamed as System 8.0. System 8.0 featured many improvements to System 7.6--a multithreaded finder, an appearance manager and some under-the-hood optimizations.… http://www.applematters.com/article/may-12-1998-phil-schiller-says-os-x-for-powerpc-only/ When Apple was talking up its next generation operating system, Rhapsody, one of the selling points was "develop once deploy everywhere." The project was called Yellow Box and promised developers an opportunity to write the code a single time and have it work on both Macs and PCs.The… Tue, 12 May 2009 16:02:00 -0500 No When Apple was talking up its next generation operating system, Rhapsody, one of the selling points was "develop once deploy everywhere." The project was called Yellow Box and promised developers an opportunity to write the code a single time and have it work on both Macs and PCs.The… http://www.applematters.com/article/may-11-1999-apple-announces-the-g4/ The biggest difference between a G3 chip and its successor the G4 was Altivec. Altivec, renamed Velocity Engine by Apple for marketing purposes, added a 128 bit vector execution unit that promised to speed up graphically intensive tasks significantly.That wasn't the only good thing about the G4. The… Mon, 11 May 2009 16:02:00 -0500 No The biggest difference between a G3 chip and its successor the G4 was Altivec. Altivec, renamed Velocity Engine by Apple for marketing purposes, added a 128 bit vector execution unit that promised to speed up graphically intensive tasks significantly.That wasn't the only good thing about the G4. The… http://www.applematters.com/article/may-10-1999-lombard-powerbook-revealed/ What's 20% thinner and two pounds less weighty than its predecessor? Why, the PowerBook Lombard, of course.This fan favorite of the PowerBook line sported peppy G3 processors running at either 333 or 400 MHz and a very nice price, for the time, of $2499. The battery life was… Sun, 10 May 2009 16:02:00 -0500 No What's 20% thinner and two pounds less weighty than its predecessor? Why, the PowerBook Lombard, of course.This fan favorite of the PowerBook line sported peppy G3 processors running at either 333 or 400 MHz and a very nice price, for the time, of $2499. The battery life was… http://www.applematters.com/article/may-9-1997-the-clone-problem-typified/ Umax, an early Apple cloner, released the clunkily named SuperMac C500 LT/140 with little fanfare. The machine offered 140 MHz of processing power, a Motorola 603e, 1.2 GB of hard drive space and 16 MB of standard RAM. Those aren't the most impressive specs for the time but… Sat, 09 May 2009 16:01:00 -0500 No Umax, an early Apple cloner, released the clunkily named SuperMac C500 LT/140 with little fanfare. The machine offered 140 MHz of processing power, a Motorola 603e, 1.2 GB of hard drive space and 16 MB of standard RAM. Those aren't the most impressive specs for the time but… http://www.applematters.com/article/may-8-1997-apple-debuts-a-powerbookdesigned-by-ibm/ A PowerPC 603e, 180 MHz of raw processing power and up to 80 MB of RAM-- sounds like a passably powerful nineties Macintosh. Throw in an active matrix 10.4 inch display and a weight of 4.4 pounds and you have one highly desirable PowerBook.The weight savings were realized… Fri, 08 May 2009 13:22:00 -0500 No A PowerPC 603e, 180 MHz of raw processing power and up to 80 MB of RAM-- sounds like a passably powerful nineties Macintosh. Throw in an active matrix 10.4 inch display and a weight of 4.4 pounds and you have one highly desirable PowerBook.The weight savings were realized… http://www.applematters.com/article/may-7-2001-henrico-public-schools-go-mac/ From the Apple I to the current day, Apple has publicly maintained a deep commitment to education. The commitment paid off when Apple announced a mammoth order it had landed for iBooks.Henrico County Public School System agreed to buy 23,000 of the G3 powered white beauties in order… Thu, 07 May 2009 05:30:00 -0500 No From the Apple I to the current day, Apple has publicly maintained a deep commitment to education. The commitment paid off when Apple announced a mammoth order it had landed for iBooks.Henrico County Public School System agreed to buy 23,000 of the G3 powered white beauties in order… http://www.applematters.com/article/may-6-1998-the-original-imac-is-unveiled-to-mixed-reaction/ No floppy drive, no ADB port, no printer port and a 33.6 Kbps internal modem. Wrap all that up in a bondi blue case designed by Jonathan you've got...not exactly what most Mac users thought they wanted.Long-time users were outraged that they'd be forced to buy new peripherals… Wed, 06 May 2009 11:55:00 -0500 No No floppy drive, no ADB port, no printer port and a 33.6 Kbps internal modem. Wrap all that up in a bondi blue case designed by Jonathan you've got...not exactly what most Mac users thought they wanted.Long-time users were outraged that they'd be forced to buy new peripherals… http://www.applematters.com/article/may-5-2003-itunes-music-store-instant-hit/ It was Mac only, it wasn't free, and it was a smash hit. It was the Apple iTunes Music Store. Open less than a week, the music store sold more than one million tracks.The success is all the more astonishing because peer-to-peer networking hadn't substantially changed since the… Wed, 06 May 2009 10:55:00 -0500 No It was Mac only, it wasn't free, and it was a smash hit. It was the Apple iTunes Music Store. Open less than a week, the music store sold more than one million tracks.The success is all the more astonishing because peer-to-peer networking hadn't substantially changed since the… http://www.applematters.com/article/may-4-1998-the-apple-logo-evolves/ Ron Wayne's original Apple logo featured an apple and Isaac Newton; it was truly a thing of beauty. For all of its beauty, however, the logo was complex and Steve Jobs rightly worried that the logo was too complicated to be reproducible in a myriad sizes. To rectify the situation,… Wed, 06 May 2009 09:55:00 -0500 No Ron Wayne's original Apple logo featured an apple and Isaac Newton; it was truly a thing of beauty. For all of its beauty, however, the logo was complex and Steve Jobs rightly worried that the logo was too complicated to be reproducible in a myriad sizes. To rectify the situation,… http://www.applematters.com/article/may-3-1984-disk-swappers-elbow/ There were a plethora of things to dislike about the Mac when it first appeared. Severely limited memory, no expansion options, a positive dearth of software, etc. Even with all the deficiencies, the thing that many early adopters hated the most fervently was "disk swappers’ elbow." This occurred when users… Wed, 06 May 2009 07:54:00 -0500 No There were a plethora of things to dislike about the Mac when it first appeared. Severely limited memory, no expansion options, a positive dearth of software, etc. Even with all the deficiencies, the thing that many early adopters hated the most fervently was "disk swappers’ elbow." This occurred when users… http://www.applematters.com/article/may-2-1998-you-call-it-altivec-i-call-it-velocity-engine/ The MHz wars were essentially over. While users argued about which chip was faster a consortium of Apple, IBM and Motorola went with the idea that the chip that could do more was superior. In truth, IBM wanted to focus on the MHz but they were overruled by… Wed, 06 May 2009 06:54:00 -0500 No The MHz wars were essentially over. While users argued about which chip was faster a consortium of Apple, IBM and Motorola went with the idea that the chip that could do more was superior. In truth, IBM wanted to focus on the MHz but they were overruled by… http://www.applematters.com/article/may-1-2001-icebook-introduced/ The original iBook was a tough, heavy, portable designed specifically for students. The machine sported a G3 chip, AirPort functionality and a handle for carrying ease. Unfortunately, many people found the case styling, colors and overall size a bit on the lame side of the design spectrum. The computer evoked… Wed, 06 May 2009 05:54:00 -0500 No The original iBook was a tough, heavy, portable designed specifically for students. The machine sported a G3 chip, AirPort functionality and a handle for carrying ease. Unfortunately, many people found the case styling, colors and overall size a bit on the lame side of the design spectrum. The computer evoked… http://www.applematters.com/article/april-30-2004-steve-jobs-dismisses-an-ipod-with-video-support/ The iPod still lacked color and photo support but portable video players were scheduled to debut within a year. The question everyone wanted an answer to was: Will the iPod be playing video too?Steve argued, at the time, that music was a passive activity and that watching a… Tue, 05 May 2009 13:05:00 -0500 No The iPod still lacked color and photo support but portable video players were scheduled to debut within a year. The question everyone wanted an answer to was: Will the iPod be playing video too?Steve argued, at the time, that music was a passive activity and that watching a… http://www.applematters.com/article/april-29-2002-a-g4-for-educationonly/ The G4 iMac had been out for a few months and was getting great reviews. People loved the LCD and more capable processor. On the other hand, at $1,299, it was beyond the reach of many users. Sure, Apple still made relatively low cost iMacs in the original form factor… Tue, 05 May 2009 08:04:00 -0500 No The G4 iMac had been out for a few months and was getting great reviews. People loved the LCD and more capable processor. On the other hand, at $1,299, it was beyond the reach of many users. Sure, Apple still made relatively low cost iMacs in the original form factor… http://www.applematters.com/article/april-28-2003-itunes-becomes-a-revenue-stream/ What started out as a decent way to manage your music files and became a seamless way to keep your iPod synced underwent a profound change when it also became a way to purchase music. Steve Jobs pitched the iTunes store as both consumer- and artist- friendly by saying: Tue, 05 May 2009 07:04:00 -0500 No What started out as a decent way to manage your music files and became a seamless way to keep your iPod synced underwent a profound change when it also became a way to purchase music. Steve Jobs pitched the iTunes store as both consumer- and artist- friendly by saying: http://www.applematters.com/article/april-27-1989-pixar-stops-developing-hardware/ When Steve Jobs bought what would become Pixar from George Lucas he bought the company with the idea that they would build highend computers to sell to movie mogul types. The sales were slow, to say the least, with only Disney buying the hardware.Pixar may have been an… Tue, 05 May 2009 06:03:00 -0500 No When Steve Jobs bought what would become Pixar from George Lucas he bought the company with the idea that they would build highend computers to sell to movie mogul types. The sales were slow, to say the least, with only Disney buying the hardware.Pixar may have been an… http://www.applematters.com/article/april-26-1985-the-lisa-becomes-a-knock-knockjoke/ What do you call a $10,000 computer that sported a hard drive, a megabyte of memory and the first mass produced graphical user interface? If you're Apple you call it a miserable failure, which (again if you're Apple) is synonymous with the Lisa.The Lisa was the first product… Tue, 05 May 2009 05:02:00 -0500 No What do you call a $10,000 computer that sported a hard drive, a megabyte of memory and the first mass produced graphical user interface? If you're Apple you call it a miserable failure, which (again if you're Apple) is synonymous with the Lisa.The Lisa was the first product… http://www.applematters.com/article/april-25-1999-final-cut-debuts/ Video effects software had been around for some time, as had video editing and video composing software. What was lacking was an integrated package for these three different functions. That lack disappeared when Apple introduced Final Cut Pro.Immediately outpacing the competition, mainly Avid and Adobe Premiere, Apple took… Sat, 25 Apr 2009 16:22:00 -0500 No Video effects software had been around for some time, as had video editing and video composing software. What was lacking was an integrated package for these three different functions. That lack disappeared when Apple introduced Final Cut Pro.Immediately outpacing the competition, mainly Avid and Adobe Premiere, Apple took… http://www.applematters.com/article/april-24-1984/ What has 128K RAM, a mouse and the only use of platinum in the Apple II line? Why, the Apple IIc of course. The computer was introduced to rancorous applause at the Apple II Forever Conference in San Francisco.While the attendees may have been certain the Apple II… Sat, 25 Apr 2009 16:20:00 -0500 No What has 128K RAM, a mouse and the only use of platinum in the Apple II line? Why, the Apple IIc of course. The computer was introduced to rancorous applause at the Apple II Forever Conference in San Francisco.While the attendees may have been certain the Apple II… http://www.applematters.com/article/april-23-1983-even-an-improved-apple-iii-cant-overcome-the-reputation/ The Apple /// was a disaster for Apple. Designed as Apple's version of a business machine, the Apple /// featured a horribly designed case that prevented proper cooling, a clock chip that didn't work, and chips that would pop out randomly. The official Apple remedy for the loosened chips was… Sat, 25 Apr 2009 16:15:00 -0500 No The Apple /// was a disaster for Apple. Designed as Apple's version of a business machine, the Apple /// featured a horribly designed case that prevented proper cooling, a clock chip that didn't work, and chips that would pop out randomly. The official Apple remedy for the loosened chips was… http://www.applematters.com/article/april-22-1999-best-buy-says-good-bye-to-macs/ The first iMac was a huge hit, everyone wanted to sell the things. The second iteration featured multiple colors. As with most choices, one or two were more popular than the rest. Therein lies the rub. Apple was pushing five different colors of Macs: Tangerine, Strawberry, Lime, Grape and Blueberry. Sat, 25 Apr 2009 16:09:00 -0500 No The first iMac was a huge hit, everyone wanted to sell the things. The second iteration featured multiple colors. As with most choices, one or two were more popular than the rest. Therein lies the rub. Apple was pushing five different colors of Macs: Tangerine, Strawberry, Lime, Grape and Blueberry. http://www.applematters.com/article/april-21-1996/ Product placement is a growing method of advertising today but the concept is far from new. Apple undertook a huge product placement marketing campaign when it hitched the PowerBook 5300 to the Tom Cruise vehicle Mission Impossible.Apple came on board too late in the game to exert any… Tue, 21 Apr 2009 09:30:00 -0500 No Product placement is a growing method of advertising today but the concept is far from new. Apple undertook a huge product placement marketing campaign when it hitched the PowerBook 5300 to the Tom Cruise vehicle Mission Impossible.Apple came on board too late in the game to exert any… http://www.applematters.com/article/april-20-1997/ Oracle founder Larry Ellison was rattling public sabers about taking over Apple Computer and installing Steve Jobs as CEO, which is interesting because, generally speaking, you want to keep corporate takeovers as quiet as possible lest investors drive the price of the stock up needlessly. While many scoffed… Tue, 21 Apr 2009 08:29:00 -0500 No Oracle founder Larry Ellison was rattling public sabers about taking over Apple Computer and installing Steve Jobs as CEO, which is interesting because, generally speaking, you want to keep corporate takeovers as quiet as possible lest investors drive the price of the stock up needlessly. While many scoffed… http://www.applematters.com/article/april-19-2001-imac-over-5-million-served/ It isn't a number McDonald's would be proud of, but when you're selling a relatively pricey product like an iMac, 5 million units moved is nothing to scoff at. The machine was particularly important for Apple Computer, which needed a big consumer hit to spread the magic of the newly… Tue, 21 Apr 2009 06:28:00 -0500 No It isn't a number McDonald's would be proud of, but when you're selling a relatively pricey product like an iMac, 5 million units moved is nothing to scoff at. The machine was particularly important for Apple Computer, which needed a big consumer hit to spread the magic of the newly… http://www.applematters.com/article/april-18-1985-court-says-apple-gave-permission-for-copying/ Apple had sued Microsoft and Hewlett-Packard for infringing on the Mac look and feel. There wasn't any contention that Microsoft had not blatantly copied Apple; the only question was, did they do it legally?Apple maintained that they had not. They argued that the naked aping of Apple technology… Tue, 21 Apr 2009 05:27:00 -0500 No Apple had sued Microsoft and Hewlett-Packard for infringing on the Mac look and feel. There wasn't any contention that Microsoft had not blatantly copied Apple; the only question was, did they do it legally?Apple maintained that they had not. They argued that the naked aping of Apple technology… http://www.applematters.com/article/april-17-1977-apple-ii-introduced/ The specs seem laughable by today's standards: 8 bit processor running at 1 MHz, 4K of RAM, and a not so speedy audio cassette interface. Wrap all that up in a low profile case with an integrated keyboard and you have the first iteration of the Apple II.The… Fri, 17 Apr 2009 05:29:00 -0500 No The specs seem laughable by today's standards: 8 bit processor running at 1 MHz, 4K of RAM, and a not so speedy audio cassette interface. Wrap all that up in a low profile case with an integrated keyboard and you have the first iteration of the Apple II.The… http://www.applematters.com/article/april-16-1997-apple-loses-700-million/ Apple loses $700 Million...Says the Future Looks Bright! Apple needed a new operating system and was incapable of making one of their own. They also badly needed corporate restructuring. Deciding that it would be better to undertake both needed, but painful, steps at the same time, Gil Amelio… Thu, 16 Apr 2009 05:51:00 -0500 No Apple loses $700 Million...Says the Future Looks Bright! Apple needed a new operating system and was incapable of making one of their own. They also badly needed corporate restructuring. Deciding that it would be better to undertake both needed, but painful, steps at the same time, Gil Amelio… http://www.applematters.com/article/april-15-1999-is-mac-evangelism-dead/ When Apple was readying the Mac for market, they knew they would need strong developer support if the machine was to be a hit. To help convince developers to get on board, the company hired evangelists to get the word out. One of these was Guy Kawasaki.After a… Wed, 15 Apr 2009 05:28:01 -0500 No When Apple was readying the Mac for market, they knew they would need strong developer support if the machine was to be a hit. To help convince developers to get on board, the company hired evangelists to get the word out. One of these was Guy Kawasaki.After a… http://www.applematters.com/article/april-14-1997/ The first home run from Connectix was RAM Doubler, a useful program every Mac 680x0 owner thought they had to have. As the price of RAM predictably dropped, the allure of software that allowed more efficient use of physical RAM decreased. Connectix was smart enough not to stand still; they… Tue, 14 Apr 2009 06:19:00 -0500 No The first home run from Connectix was RAM Doubler, a useful program every Mac 680x0 owner thought they had to have. As the price of RAM predictably dropped, the allure of software that allowed more efficient use of physical RAM decreased. Connectix was smart enough not to stand still; they… http://www.applematters.com/article/april-13-1991-coming-soon-a-whitebox-macintosh/ Apple wanted a license to RISC (Reduced Instruction Set Computing) and IBM had the technology. IBM wanted a new OS and Apple had something to offer in that area.What Apple was offering was Pink, the next generation Mac OS. What it was running on was an IBM PS… Tue, 14 Apr 2009 05:19:00 -0500 No Apple wanted a license to RISC (Reduced Instruction Set Computing) and IBM had the technology. IBM wanted a new OS and Apple had something to offer in that area.What Apple was offering was Pink, the next generation Mac OS. What it was running on was an IBM PS… http://www.applematters.com/article/april-12-1976-ron-wayne-apples-third-founder-quits/ When people first learn that Ron Wayne voluntarily renounced his ten percent stake of Apple Computer less than two weeks after officially acquiring said ownership they tend to think that Mr. Wayne must have been one of the most shortsighted individuals of all time. An easy conclusion to reach, after… Sun, 12 Apr 2009 06:07:00 -0500 No When people first learn that Ron Wayne voluntarily renounced his ten percent stake of Apple Computer less than two weeks after officially acquiring said ownership they tend to think that Mr. Wayne must have been one of the most shortsighted individuals of all time. An easy conclusion to reach, after… http://www.applematters.com/article/april-11-1976-wood-box-meet-circuit-board-now-you-have-an-apple-i/ The founders of Apple Computer had an idea: they would cater to the hobbyist market and sell circuit boards. Hobbyists would take the circuit boards, do a little soldering, add a case, power supply and a bunch of chips and end up with their own computers. The plan… Sun, 12 Apr 2009 05:06:00 -0500 No The founders of Apple Computer had an idea: they would cater to the hobbyist market and sell circuit boards. Hobbyists would take the circuit boards, do a little soldering, add a case, power supply and a bunch of chips and end up with their own computers. The plan… http://www.applematters.com/article/april-10-1985-jobs-sculley-versus-steve-jobs-its-either-him-or-me/ With the current success of Apple it is hard to imagine Steve Jobs as anything but an asset. That wasn't always the case. While Steve did oversee the creation of the Mac he also guided the creation of the execrable Apple ///. More damaging than his miscues in… Fri, 10 Apr 2009 13:43:00 -0500 No With the current success of Apple it is hard to imagine Steve Jobs as anything but an asset. That wasn't always the case. While Steve did oversee the creation of the Mac he also guided the creation of the execrable Apple ///. More damaging than his miscues in… http://www.applematters.com/article/april-9-1993-powerpc-chips-ship/ The PowerPC is gone from Apple's roadmaps but for well over ten years it was the heart of every Mac that shipped. The PowerPC was a RISC (Reduced Instruction Set Computing) chip that offered some pretty clear advantages over the X86 architecture used by rival chip makers.The advantages… Fri, 10 Apr 2009 09:43:00 -0500 No The PowerPC is gone from Apple's roadmaps but for well over ten years it was the heart of every Mac that shipped. The PowerPC was a RISC (Reduced Instruction Set Computing) chip that offered some pretty clear advantages over the X86 architecture used by rival chip makers.The advantages… http://www.applematters.com/article/april-8-1983-do-you-want-to-sell-sugared-water-the-rest-of-your-life/ "Do You Want to Sell Sugared Water the Rest of Your Life?"When the first President of Apple Computer, Michael "Scotty" Scott, lost favor over the Black Wednesday firings, Mike Markkula took over the duties of the Apple presidency. It wasn't a position that Markkula particularly desired.The search for… Fri, 10 Apr 2009 08:43:00 -0500 No "Do You Want to Sell Sugared Water the Rest of Your Life?"When the first President of Apple Computer, Michael "Scotty" Scott, lost favor over the Black Wednesday firings, Mike Markkula took over the duties of the Apple presidency. It wasn't a position that Markkula particularly desired.The search for… http://www.applematters.com/article/april-7-1976/ The common perception is that Steve Wozniak created the Apple I and Steve Jobs more or less went along for the ride. The reality is quite different. While Wozniak was responsible for all the technical greatness that was the Apple I, it never would have made it to market without… Fri, 10 Apr 2009 07:42:00 -0500 No The common perception is that Steve Wozniak created the Apple I and Steve Jobs more or less went along for the ride. The reality is quite different. While Wozniak was responsible for all the technical greatness that was the Apple I, it never would have made it to market without… http://www.applematters.com/article/april-6-1939/ Though John Sculley is best known as a former President of Apple Computer, there is a lot more to his life than just an over reliance on the Newton.Before he joined Apple, John Sculley was the marketing genius behind the "Pepsi Challenge" advertising onslaught. That bit of inventive… Fri, 10 Apr 2009 06:42:00 -0500 No Though John Sculley is best known as a former President of Apple Computer, there is a lot more to his life than just an over reliance on the Newton.Before he joined Apple, John Sculley was the marketing genius behind the "Pepsi Challenge" advertising onslaught. That bit of inventive… http://www.applematters.com/article/april-5-1998/ Every model of Newton was powered by a chip produced by Advanced RISC Machines. Not only were the low power RISC processors well suited to the tasks required by the Newton, but the ARM moniker led to such delightfully punned names as the StrongARM SA-110. ARM was an… Fri, 10 Apr 2009 05:42:00 -0500 No Every model of Newton was powered by a chip produced by Advanced RISC Machines. Not only were the low power RISC processors well suited to the tasks required by the Newton, but the ARM moniker led to such delightfully punned names as the StrongARM SA-110. ARM was an… http://www.applematters.com/article/april-4-1990-sculley-bets-big-with-the-newton/ Apple was looking for something to replace the revenue they derived from the Mac. The Mac was still profitable but with Windows 3.0 around the corner, Apple executives were worried about an ever-declining revenue stream. In the end, they banked on the Newton to be the next big thing. Mon, 06 Apr 2009 21:48:00 -0500 No Apple was looking for something to replace the revenue they derived from the Mac. The Mac was still profitable but with Windows 3.0 around the corner, Apple executives were worried about an ever-declining revenue stream. In the end, they banked on the Newton to be the next big thing. http://www.applematters.com/article/april-3-2003-resellers-stop-selling-ipods/ In the early days of the iPod two of the biggest retailers were Target and, wait for it, wait for it...Dell. The latter may seem surprising when Dell makes unpopular iPod knockoffs but in the early days of the iPod the match made perfect sense: Apple needed distribution in both… Mon, 06 Apr 2009 20:59:00 -0500 No In the early days of the iPod two of the biggest retailers were Target and, wait for it, wait for it...Dell. The latter may seem surprising when Dell makes unpopular iPod knockoffs but in the early days of the iPod the match made perfect sense: Apple needed distribution in both… http://www.applematters.com/article/how-the-steves-raised-cash-to-produce-the-apple-i/ When Steve Wozniak finished developing the Apple I he planned to give away the schematics for free. Steve Jobs persuaded Woz that they could sell the plans to someone. The 'someone' they had in mind was either Atari, where Jobs worked, or Hewlett-Packard where Woz worked. Both companies declined. Mon, 06 Apr 2009 20:55:00 -0500 No When Steve Wozniak finished developing the Apple I he planned to give away the schematics for free. Steve Jobs persuaded Woz that they could sell the plans to someone. The 'someone' they had in mind was either Atari, where Jobs worked, or Hewlett-Packard where Woz worked. Both companies declined. http://www.applematters.com/article/april-2-1995-begun-this-clone-war-has/ What do you call a computer that runs System 7.5, has a PowerPC 601, a 540 MB hard drive and a single button mouse? Well, until 1995 you called it an Apple Macintosh, starting in 1995 you could call it anything from a Starmax to a Motorola.Before the… Mon, 06 Apr 2009 20:55:00 -0500 No What do you call a computer that runs System 7.5, has a PowerPC 601, a 540 MB hard drive and a single button mouse? Well, until 1995 you called it an Apple Macintosh, starting in 1995 you could call it anything from a Starmax to a Motorola.Before the… http://www.applematters.com/article/march-31-1999-well-take-it-from-here/ There is a lot of Open Source goodness in Mac OS. Safari is based on an Open Source project and the underlying core of OS X is based on Darwin, an Apple Open Source project. What seems commonplace and unavoidable today wasn't always such an accepted and unremarked… Mon, 06 Apr 2009 20:51:00 -0500 No There is a lot of Open Source goodness in Mac OS. Safari is based on an Open Source project and the underlying core of OS X is based on Darwin, an Apple Open Source project. What seems commonplace and unavoidable today wasn't always such an accepted and unremarked… http://www.applematters.com/article/march-30-1998-if-you-cant-competesue/ As soon as Microsoft got a look at Apple's GUI operating system they started working on their own version. The initial version of Windows was fairly horrible and widely disdained but later versions proved more popular. Apple began realizing they were losing the GUI OS war and decided to do… Mon, 06 Apr 2009 20:49:00 -0500 No As soon as Microsoft got a look at Apple's GUI operating system they started working on their own version. The initial version of Windows was fairly horrible and widely disdained but later versions proved more popular. Apple began realizing they were losing the GUI OS war and decided to do… http://www.applematters.com/article/march-29-1994-three-quick-questions/ A quick quiz: Is Copland A) A great American composer?B) The last stab Sylvester Stallone took at acting?C) The ultimate in Apple vaporware?Good news, all three answers are correct, although the Stallone movie was actually called Cop Land. Since this series is… Mon, 06 Apr 2009 20:48:00 -0500 No A quick quiz: Is Copland A) A great American composer?B) The last stab Sylvester Stallone took at acting?C) The ultimate in Apple vaporware?Good news, all three answers are correct, although the Stallone movie was actually called Cop Land. Since this series is… http://www.applematters.com/article/march-28-2003-apple-is-gored/ While John Sculley was President of Apple Computer he found the time to work tirelessly on Bill Clinton's bid for the Presidency. Sculley's contribution was great enough that Bill Clinton was rumored to seriously consider Sculley as a Vice Presidential candidate. In the end, John Sculley settled for sitting next… Mon, 06 Apr 2009 17:46:00 -0500 No While John Sculley was President of Apple Computer he found the time to work tirelessly on Bill Clinton's bid for the Presidency. Sculley's contribution was great enough that Bill Clinton was rumored to seriously consider Sculley as a Vice Presidential candidate. In the end, John Sculley settled for sitting next… http://www.applematters.com/article/march-27-1998-take-off-your-coat-and-stay-awhile/ When Steve Jobs was first named the "interim" CEO of Apple in 1997 few people expected Steve to stay in the position. Although Steve's public pronouncements along with Apple's search for a "real" CEO bolstered the notion that both Steve and the board of directors saw the situation as a… Mon, 06 Apr 2009 17:45:00 -0500 No When Steve Jobs was first named the "interim" CEO of Apple in 1997 few people expected Steve to stay in the position. Although Steve's public pronouncements along with Apple's search for a "real" CEO bolstered the notion that both Steve and the board of directors saw the situation as a… http://www.applematters.com/article/march-26-1997-just-who-are-you-trying-to-fool/ The Newton cost over a billion dollars to develop. Proving that throwing money at something doesn't make it successful, the Newton sold very poorly. While it might have been wise to cut their already substantial losses, Apple decided to see if they could salvage something out of the Newton debacle. Thu, 26 Mar 2009 05:35:00 -0500 No The Newton cost over a billion dollars to develop. Proving that throwing money at something doesn't make it successful, the Newton sold very poorly. While it might have been wise to cut their already substantial losses, Apple decided to see if they could salvage something out of the Newton debacle. http://www.applematters.com/article/march-25-1997-brother-can-you-spare-700-million/ Reduced to its most basic level, business is a very simple concept. Produce product or service for price X and sell said product or service for price Y, where Y is hopefully greater than X. A simple concept, but sometimes a difficult one to put into practice.It was… Wed, 25 Mar 2009 06:53:00 -0500 No Reduced to its most basic level, business is a very simple concept. Produce product or service for price X and sell said product or service for price Y, where Y is hopefully greater than X. A simple concept, but sometimes a difficult one to put into practice.It was… http://www.applematters.com/article/march-24-2001-release-the-hounds-er-cheetahs/ If you had $129 and a lot of spare time, the first release of OS X was built for you. It was slow, didn't do much, and at the very least, appeared five years too late. On the positive side, at least the successor to the classic operating system finally… Wed, 25 Mar 2009 05:18:00 -0500 No If you had $129 and a lot of spare time, the first release of OS X was built for you. It was slow, didn't do much, and at the very least, appeared five years too late. On the positive side, at least the successor to the classic operating system finally… http://www.applematters.com/article/march-23-1992-its-twice-as-good-it-says-ii-after-all/ The price of an entry level Mac keeps on dropping. Today users discuss chips and video cards when deciding if the cash outlay for the next model up is worthy of the extra financial burden. Deciding if an extra 32 MB of video RAM is worth a price premium is… Tue, 24 Mar 2009 08:08:00 -0500 No The price of an entry level Mac keeps on dropping. Today users discuss chips and video cards when deciding if the cash outlay for the next model up is worthy of the extra financial burden. Deciding if an extra 32 MB of video RAM is worth a price premium is… http://www.applematters.com/article/march-22-2002-news-flash-bigger-is-better/ When the first iPod was introduced, it was a minor hit. The thing was on constant backorder and people were beginning to fall in love with the iPod. The temptation for many at this point would be to relish the product shortages until demand was fully sated.Apple, however,… Tue, 24 Mar 2009 06:07:00 -0500 No When the first iPod was introduced, it was a minor hit. The thing was on constant backorder and people were beginning to fall in love with the iPod. The temptation for many at this point would be to relish the product shortages until demand was fully sated.Apple, however,… http://www.applematters.com/article/march-21-1997-wireless-internet-to-go/ The handheld internet computer has yet to really catch fire. Even with the advent of Wi-Fi,Bluetooth and specially designed mobile web pages, the notion that the masses will eschew their computers in favor of the smallish screens of cell phones and PDAs hasn't set the computing world on fire. Blame… Tue, 24 Mar 2009 05:07:00 -0500 No The handheld internet computer has yet to really catch fire. Even with the advent of Wi-Fi,Bluetooth and specially designed mobile web pages, the notion that the masses will eschew their computers in favor of the smallish screens of cell phones and PDAs hasn't set the computing world on fire. Blame… http://www.applematters.com/article/march-20-1997-happy-anniversary-hope-you-like-it/ The traditional gift for a twentieth anniversary is china. There were no plates, cups or saucers when the Mac turned twenty. Instead, Apple treated Mac fans to the wildly expensive Mac 20th Anniversary Edition.The special Mac (only 12,000 were made) featured a lot of firsts for Apple. It… Fri, 20 Mar 2009 05:53:01 -0500 No The traditional gift for a twentieth anniversary is china. There were no plates, cups or saucers when the Mac turned twenty. Instead, Apple treated Mac fans to the wildly expensive Mac 20th Anniversary Edition.The special Mac (only 12,000 were made) featured a lot of firsts for Apple. It… http://www.applematters.com/article/march_19_1990_now_thats_value/ Power users have always been more than willing to pay for performance, and Apple was willing to accommodate them with the Mac IIfx. The machine featured a positively blazing (for the time) 40 MHz 68030 processor. Other speed enhancements were found throughout the internal structure of the "wicked fast" Mac… Fri, 20 Mar 2009 05:52:00 -0500 No Power users have always been more than willing to pay for performance, and Apple was willing to accommodate them with the Mac IIfx. The machine featured a positively blazing (for the time) 40 MHz 68030 processor. Other speed enhancements were found throughout the internal structure of the "wicked fast" Mac… http://www.applematters.com/article/march-17-1998-say-is-that-an-apple-flat-panel/ Apple's first foray into the flat panel monitor business was an ill-fated attempt to sell a substandard, oddly sized LCD capable of displaying 80 columns and twenty four lines of text as an add-on to the Apple II. Lacking and expensive when compared to competitorsofferings, the Apple Flat Panel display… Wed, 18 Mar 2009 05:36:00 -0500 No Apple's first foray into the flat panel monitor business was an ill-fated attempt to sell a substandard, oddly sized LCD capable of displaying 80 columns and twenty four lines of text as an add-on to the Apple II. Lacking and expensive when compared to competitorsofferings, the Apple Flat Panel display… http://www.applematters.com/article/march-18-2003-the-imac-says-bye-bye-to-the-crt/ The original iMac was not only a huge seller but ushered in an era of translucent plastics and ubiquitous USB ports. Alas, Apple couldn't keep the momentum going forever. Whereas the computer once looked svelte and modern, as time passed the computer began looking dated and bulky.Apple addressed… Wed, 18 Mar 2009 05:36:00 -0500 No The original iMac was not only a huge seller but ushered in an era of translucent plastics and ubiquitous USB ports. Alas, Apple couldn't keep the momentum going forever. Whereas the computer once looked svelte and modern, as time passed the computer began looking dated and bulky.Apple addressed… http://www.applematters.com/article/march-16-1987-hey-youre-our-sixth-one-millionth-customer/ The sales projections for the first Mac were a bit ambitious. Steve Jobs predicted that Apple [would sell?] half a million Macs by the beginning of 1985. Unfortunately for Apple, Steve was wildly off the mark, and Mac sales didn't hit 500,000 machines until September of 1985. Sales of the… Mon, 16 Mar 2009 07:00:00 -0500 No The sales projections for the first Mac were a bit ambitious. Steve Jobs predicted that Apple [would sell?] half a million Macs by the beginning of 1985. Unfortunately for Apple, Steve was wildly off the mark, and Mac sales didn't hit 500,000 machines until September of 1985. Sales of the… http://www.applematters.com/article/march_15_1998_before_the_apple_store_there_was/ By now anyone who lives in a semi major metropolitan area has an actual Apple store where they can go and bug the geniuses, try out the products, and basically enjoy the Apple feel throughout the store.This wasn't always the case. At one time Apple lacked a decent… Mon, 16 Mar 2009 06:59:00 -0500 No By now anyone who lives in a semi major metropolitan area has an actual Apple store where they can go and bug the geniuses, try out the products, and basically enjoy the Apple feel throughout the store.This wasn't always the case. At one time Apple lacked a decent… http://www.applematters.com/article/march-14-1994-youve-got-the-power/ The original Mac was powered by the Motorola 680x0. Later Macs used more powerful chips but the architecture remained similar. A big change came with the jump from 680x0 chips to the PowerPC processors.The change necessitated rewriting the OS, with developers including two binaries for any program that… Mon, 16 Mar 2009 05:59:00 -0500 No The original Mac was powered by the Motorola 680x0. Later Macs used more powerful chips but the architecture remained similar. A big change came with the jump from 680x0 chips to the PowerPC processors.The change necessitated rewriting the OS, with developers including two binaries for any program that… http://www.applematters.com/article/march-13-1981-a-case-to-be-made/ The original design of the Mac called for a lunchbox style machine with a fold-up keyboard. The design was conceived by Jef Raskin but was less inspired than his other ideas. While Steve Jobs was initially fond of the form factor he later decided a case redesign was in order. Fri, 13 Mar 2009 06:07:00 -0500 No The original design of the Mac called for a lunchbox style machine with a fold-up keyboard. The design was conceived by Jef Raskin but was less inspired than his other ideas. While Steve Jobs was initially fond of the form factor he later decided a case redesign was in order. http://www.applematters.com/article/march-12-1985-the-first-mac-switcher/ When the first Mac was being developed the designers saw no need to address the issue of running multiple programs. The oversight was understandable; the programmers were working hard enough just to develop the system and a single program to run in 64K, which the Mac was originally intended to… Thu, 12 Mar 2009 17:49:00 -0500 No When the first Mac was being developed the designers saw no need to address the issue of running multiple programs. The oversight was understandable; the programmers were working hard enough just to develop the system and a single program to run in 64K, which the Mac was originally intended to… http://www.applematters.com/article/march-11-1998-gone-bunny-hunting/ Rabbit, be it braised, roasted or fried, is an under-appreciated food item. The mid-sized rodent is both delicious and a valuable source of protein. While America might lack a decent number of recipes for the cute but tasty cottontailed beasts, the world knows better and there are any number of… Wed, 11 Mar 2009 07:09:00 -0500 No Rabbit, be it braised, roasted or fried, is an under-appreciated food item. The mid-sized rodent is both delicious and a valuable source of protein. While America might lack a decent number of recipes for the cute but tasty cottontailed beasts, the world knows better and there are any number of… http://www.applematters.com/article/march-10-1987-lets-expand/ During the creation of the original Mac, there was a struggle over whether to provide a single slot so users could expand the Mac's capabilities. Steve Jobs was strongly opposed to the idea, preferring that users buy a new machine instead of upgrading their old ones. Burrel Smith, electronic genius… Wed, 11 Mar 2009 06:08:00 -0500 No During the creation of the original Mac, there was a struggle over whether to provide a single slot so users could expand the Mac's capabilities. Steve Jobs was strongly opposed to the idea, preferring that users buy a new machine instead of upgrading their old ones. Burrel Smith, electronic genius… http://www.applematters.com/article/march-9-2000-that-looks-a-little-too-familiar/ The original iMac sold a ton of machines. Wanting to get in on the good stuff, other manufacturers began imitating the iMac's for the time, radically fresh design. Of course, the imitators' machines couldn't run Mac OS or run Mac-only programs so the manufacturers kept the aping of the iMac… Mon, 09 Mar 2009 08:25:00 -0500 No The original iMac sold a ton of machines. Wanting to get in on the good stuff, other manufacturers began imitating the iMac's for the time, radically fresh design. Of course, the imitators' machines couldn't run Mac OS or run Mac-only programs so the manufacturers kept the aping of the iMac… http://www.applematters.com/article/march-8-1998-whats-in-a-number-several-million-dollars1/ When Gil Amelio was running the show at Apple, Mac clones were seen as something that would help Apple grow market share. When Steve Jobs replaced the good Dr., the clones fell out of favor. Instead of a vehicle to increase Apple's slice of the computing pie clones were suddenly… Mon, 09 Mar 2009 07:25:01 -0500 No When Gil Amelio was running the show at Apple, Mac clones were seen as something that would help Apple grow market share. When Steve Jobs replaced the good Dr., the clones fell out of favor. Instead of a vehicle to increase Apple's slice of the computing pie clones were suddenly… http://www.applematters.com/article/march-7-2003-rd-is-here-to-stay1/ Fans of Apple computers have been called everything from "informed buyers" to "kool-aid drinking fanatics." The reasons Mac users exhibit such astonishing amounts of loyalty are not easily quantifiable but no small part of the reason must surely be Apple's commitment to research and development.Apple's continuing R&D efforts… Mon, 09 Mar 2009 05:24:00 -0500 No Fans of Apple computers have been called everything from "informed buyers" to "kool-aid drinking fanatics." The reasons Mac users exhibit such astonishing amounts of loyalty are not easily quantifiable but no small part of the reason must surely be Apple's commitment to research and development.Apple's continuing R&D efforts… http://www.applematters.com/article/march-6-1984-through-the-gates-of-the-future/ When Bill Gates first saw the Mac he knew he had glimpsed the future of computing. Microsoft invested heavily in programming for the GUI based interface. How excited was Bill by the prospect of a GUI interface? Microsoft began working on its own version of a GUI soon after Bill… Fri, 06 Mar 2009 17:46:00 -0600 No When Bill Gates first saw the Mac he knew he had glimpsed the future of computing. Microsoft invested heavily in programming for the GUI based interface. How excited was Bill by the prospect of a GUI interface? Microsoft began working on its own version of a GUI soon after Bill… http://www.applematters.com/article/march-5-1975-feel-like-showing-off/ The Apple I launched the empire that became Apple computer. But what inspired the Apple I? Steve Wozniak will tell you that it was his sincere desire to own a computer, but by the time he built the Apple I he had already built several other computers so that reasoning… Thu, 05 Mar 2009 07:07:00 -0600 No The Apple I launched the empire that became Apple computer. But what inspired the Apple I? Steve Wozniak will tell you that it was his sincere desire to own a computer, but by the time he built the Apple I he had already built several other computers so that reasoning… http://www.applematters.com/article/march-4-1994-well-how-do-you-like-them-appleser-newtons/ Apple had high hopes for the Newton but when the product was introduced the reception was tepid at best. The reasons were obvious: the Newton's handwriting recognition was so poor as to be fodder for cartoonist G.B. Trudeau, there weren't many third party applications available, and the mail program wasn't… Wed, 04 Mar 2009 07:34:00 -0600 No Apple had high hopes for the Newton but when the product was introduced the reception was tepid at best. The reasons were obvious: the Newton's handwriting recognition was so poor as to be fodder for cartoonist G.B. Trudeau, there weren't many third party applications available, and the mail program wasn't…