http://www.applematters.com/article/ en Copyright 2006 2009 Sat, 07 Nov 2009 12:42:00 -0600 hadley@applematters.com http://blogs.law.harvard.edu/tech/rss hadley@applematters.com http://www.applematters.com/images/hispod_itunes.png http://www.applematters.com/article/ chris@applematters.com This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. © no This Day in Apple History, a daily podcast featuring what happened on this day in Apple Computer's storied history. © Hadley Stern hadley@applematters.com http://www.applematters.com/article/november-7-1980-apple-files-paperwork-to-go-public-sorry-massachusetts/ Apple became a partnership on April 1, 1976. Success came rapidly and soon the company began passing out shares to valued employees and founders. A lot of shares went to the founders.Apple IIs were selling well and Apple decided to raise cash (and personal net worth) by going… Sat, 07 Nov 2009 12:42:00 -0600 No Apple became a partnership on April 1, 1976. Success came rapidly and soon the company began passing out shares to valued employees and founders. A lot of shares went to the founders.Apple IIs were selling well and Apple decided to raise cash (and personal net worth) by going… http://www.applematters.com/article/november-6-1997-jobs-eyes-dell/ There is no small amount of drama to be found when recalling the public comments of Steve Jobs and Michael Dell.Michael Dell quipped that if he were President of Apple he would close the company and give the money back to the stockholders. Steve Jobs answered that salvo… Fri, 06 Nov 2009 12:36:00 -0600 No There is no small amount of drama to be found when recalling the public comments of Steve Jobs and Michael Dell.Michael Dell quipped that if he were President of Apple he would close the company and give the money back to the stockholders. Steve Jobs answered that salvo… http://www.applematters.com/article/november-5-2004-jobs-itunes-honored/ It wasn't surprising when Apple's iTunes was named "Brand of the Year" and Steve Jobs was named "Visionary of the Year" by Billboard's Digital Music Awards. What would have been surprising is if Apple hadn't swept the awards altogether.And in fact, Apple didn't. "Download Service of the Year"… Thu, 05 Nov 2009 12:21:00 -0600 No It wasn't surprising when Apple's iTunes was named "Brand of the Year" and Steve Jobs was named "Visionary of the Year" by Billboard's Digital Music Awards. What would have been surprising is if Apple hadn't swept the awards altogether.And in fact, Apple didn't. "Download Service of the Year"… http://www.applematters.com/article/november-4-1997-store-within-a-store-program-begins/ Apple's relationship with retailers has always been tenuous. Macs have been sold (and subsequently pulled from) Circuit City, Sears and Best Buy, to name a few. One chain reseller Apple has gotten along with a little better than others over the years has been CompUSA.For many people, prior… Wed, 04 Nov 2009 12:16:01 -0600 No Apple's relationship with retailers has always been tenuous. Macs have been sold (and subsequently pulled from) Circuit City, Sears and Best Buy, to name a few. One chain reseller Apple has gotten along with a little better than others over the years has been CompUSA.For many people, prior… http://www.applematters.com/article/november-3-2003-no-need-for-intel/ At an investors’ conference Steve Jobs was queried about moving OS X to Intel. While he admitted such a thing was possible, he was dismissive of the notion, to wit:"Right now we don't see a compelling need to switch processor families. We have all the options in the… Tue, 03 Nov 2009 11:37:00 -0600 No At an investors’ conference Steve Jobs was queried about moving OS X to Intel. While he admitted such a thing was possible, he was dismissive of the notion, to wit:"Right now we don't see a compelling need to switch processor families. We have all the options in the… http://www.applematters.com/article/november-2-2004-firefox-comes-to-the-mac/ When OS X first debuted the browser of choice was Internet Explorer 5. Then Apple released Safari, a direct competitor to Internet Explorer. Microsoft used the introduction of Safari as the reason the company stopped development of IE for the Mac, but the consensus was that Safari was… Mon, 02 Nov 2009 12:26:00 -0600 No When OS X first debuted the browser of choice was Internet Explorer 5. Then Apple released Safari, a direct competitor to Internet Explorer. Microsoft used the introduction of Safari as the reason the company stopped development of IE for the Mac, but the consensus was that Safari was… http://www.applematters.com/article/november-1-1983-steve-jobs-goes-ballistic/ When Bill Gates announced Windows 1.0 before the Mac came out, Steve Jobs was furious, so furious he demanded that the Apple employee in charge of Microsoft relations get Bill Gates to Apple's campus the next day.Bill Gates made the trip to Cupertino for what would be, obviously,… Sun, 01 Nov 2009 11:54:00 -0600 No When Bill Gates announced Windows 1.0 before the Mac came out, Steve Jobs was furious, so furious he demanded that the Apple employee in charge of Microsoft relations get Bill Gates to Apple's campus the next day.Bill Gates made the trip to Cupertino for what would be, obviously,… http://www.applematters.com/article/october-31-2005-apple-sells-a-million-videos/ With the introduction of the video iPod, iTunes was forced into double duty. Not only did the online store sell music it now sold videos. And judging from this Apple headline—iTunes Music Store Sells One Million Videos in Less Than 20 Days—iTunes was doing just fine in the video business,… Sat, 31 Oct 2009 11:16:00 -0500 No With the introduction of the video iPod, iTunes was forced into double duty. Not only did the online store sell music it now sold videos. And judging from this Apple headline—iTunes Music Store Sells One Million Videos in Less Than 20 Days—iTunes was doing just fine in the video business,… http://www.applematters.com/article/october-30-2002-ipod-availability-increases/ When the iPod debuted in October of 2001, few imagined what a hit the diminutive player would become, propelling Apple's profits and stock price into the stratosphere.There were several key moments along the way that moved the iPod from trendy Mac add on to must have mainstream music… Fri, 30 Oct 2009 12:26:00 -0500 No When the iPod debuted in October of 2001, few imagined what a hit the diminutive player would become, propelling Apple's profits and stock price into the stratosphere.There were several key moments along the way that moved the iPod from trendy Mac add on to must have mainstream music… http://www.applematters.com/article/october-28-1991-apple-monitors-break-the-20-barrier/ Apple knew that when it comes to monitors the bigger the better. One of the company's earliest efforts to grab the big monitor market (and the requisite jumbo-sized profits) was the Macintosh 21 inch color monitor. A veritable behemoth at 80 lbs, the 21 appelation hid the true viewable size… Wed, 28 Oct 2009 10:03:01 -0500 No Apple knew that when it comes to monitors the bigger the better. One of the company's earliest efforts to grab the big monitor market (and the requisite jumbo-sized profits) was the Macintosh 21 inch color monitor. A veritable behemoth at 80 lbs, the 21 appelation hid the true viewable size… http://www.applematters.com/article/october-27-2003-itunes-for-windows/ The fact that users could plug the iPod into a Windows machine was great, but Windows users weren't getting the entire Apple iPod experience because they were forced to use the comparably clunky MusicMatch software instead of iTunes.While not a fan of making Windows compatible software, Apple was… Tue, 27 Oct 2009 11:39:00 -0500 No The fact that users could plug the iPod into a Windows machine was great, but Windows users weren't getting the entire Apple iPod experience because they were forced to use the comparably clunky MusicMatch software instead of iTunes.While not a fan of making Windows compatible software, Apple was… http://www.applematters.com/article/october-26-2004-apple-introduces-ipod-photo/ Steve Jobs called carrying your photos with your music on your iPod the "next big thing," but really it was an iPod with a color screen. Of course introducing an iPod with a color screen lacks panache so Apple updated the iPod's capabilities by making a huge deal… Mon, 26 Oct 2009 11:07:01 -0500 No Steve Jobs called carrying your photos with your music on your iPod the "next big thing," but really it was an iPod with a color screen. Of course introducing an iPod with a color screen lacks panache so Apple updated the iPod's capabilities by making a huge deal… http://www.applematters.com/article/october-25-2003-day-of-panther/ How great was Panther? Just ask Phil Schiller, Apple Veep of marketing:"With more than 150 new features, we're delivering innovations today that will not be seen in any other operating system for years to come... Thousands of Mac users across the country will be the first to experience… Sun, 25 Oct 2009 12:10:00 -0500 No How great was Panther? Just ask Phil Schiller, Apple Veep of marketing:"With more than 150 new features, we're delivering innovations today that will not be seen in any other operating system for years to come... Thousands of Mac users across the country will be the first to experience… http://www.applematters.com/article/october-24-1985-sculleys-biggest-oops/ Nine months after the release and, despite what some call the best commercial ever, the Mac wasn't selling well. In fact it was selling at a rate less than a fifth of the projections. The Mac was in danger of dying and Sculley knew he needed to prop… Sat, 24 Oct 2009 05:24:00 -0500 No Nine months after the release and, despite what some call the best commercial ever, the Mac wasn't selling well. In fact it was selling at a rate less than a fifth of the projections. The Mac was in danger of dying and Sculley knew he needed to prop… http://www.applematters.com/article/october-23-1999-mac-os-9-released/ OS 9 was the last iteration of Apple's Classic Mac OS and it had users excited.What was so great about OS 9? Things that Mac users take for granted today made their first appearance in OS 9. The list includes: automatic software updates, multiple accounts, and password key… Fri, 23 Oct 2009 11:02:00 -0500 No OS 9 was the last iteration of Apple's Classic Mac OS and it had users excited.What was so great about OS 9? Things that Mac users take for granted today made their first appearance in OS 9. The list includes: automatic software updates, multiple accounts, and password key… http://www.applematters.com/article/october-22-2002-os-x-free-for-teachers/ To foster the move by schools and educators to OS X Apple decided to do something very unApple like, give away free copies. The move was explained thusly by VP John Couch:"Getting Jaguar and a training CD for free makes it easy for teachers to move… Thu, 22 Oct 2009 11:11:00 -0500 No To foster the move by schools and educators to OS X Apple decided to do something very unApple like, give away free copies. The move was explained thusly by VP John Couch:"Getting Jaguar and a training CD for free makes it easy for teachers to move… http://www.applematters.com/article/october-21-1991-powerbooks-debut/ PowerBooks are a thing of the past, like rotary phones and coal chutes the computers have been surpassed by superior technology. Well, surpassed by a new name anyway, the notebook line is now saddled with the "MacBook" moniker.The PowerBook idea came along early in the game before the… Wed, 21 Oct 2009 12:10:00 -0500 No PowerBooks are a thing of the past, like rotary phones and coal chutes the computers have been surpassed by superior technology. Well, surpassed by a new name anyway, the notebook line is now saddled with the "MacBook" moniker.The PowerBook idea came along early in the game before the… http://www.applematters.com/article/october-20-1997-last-newton-introduced/ For those still enamored of the Newton, the most desirable model is the Message Pad 2100. The handheld (not pocketable) PDA was leaps ahead of most other Newtons. It featured support for an Ethernet card (a first). Users also loved the expanded memory of the 2100. The fact… Tue, 20 Oct 2009 12:11:00 -0500 No For those still enamored of the Newton, the most desirable model is the Message Pad 2100. The handheld (not pocketable) PDA was leaps ahead of most other Newtons. It featured support for an Ethernet card (a first). Users also loved the expanded memory of the 2100. The fact… http://www.applematters.com/article/october-19-1989-america-online-launches/ Founded by ex-Apple Employee Steve Case, Q Link for Commodore machines morphed into America Online.The service would go on to become the de facto standard for online connectivity until the internet revolution in the nineties. Users loved the chat rooms and businesses were spawned using nothing more than… Mon, 19 Oct 2009 12:50:00 -0500 No Founded by ex-Apple Employee Steve Case, Q Link for Commodore machines morphed into America Online.The service would go on to become the de facto standard for online connectivity until the internet revolution in the nineties. Users loved the chat rooms and businesses were spawned using nothing more than… http://www.applematters.com/article/october-18-1992-quadra-900-introduced/ The Quadra 900 was Apple's king of performance for a short time. The machine featured Motorola's peppy 040 processor, and sharing a first with the Quadra 700, shipped with built-in Ethernet.More interesting than the inclusion of Ethernet was the form factor of the Quadra 900; the machine was… Sun, 18 Oct 2009 11:04:00 -0500 No The Quadra 900 was Apple's king of performance for a short time. The machine featured Motorola's peppy 040 processor, and sharing a first with the Quadra 700, shipped with built-in Ethernet.More interesting than the inclusion of Ethernet was the form factor of the Quadra 900; the machine was… http://www.applematters.com/article/october-17-1998-system-85-released/ System 8.5 was Apple's first system that would run only on PowerPC hardware, instantly forcing obsolete status on all 68030- and 68040-based machines.The wow factor of 8.5 centered around the inclusion of Sherlock, a search everywhere application that could find a file by name, by context or by… Sat, 17 Oct 2009 12:10:01 -0500 No System 8.5 was Apple's first system that would run only on PowerPC hardware, instantly forcing obsolete status on all 68030- and 68040-based machines.The wow factor of 8.5 centered around the inclusion of Sherlock, a search everywhere application that could find a file by name, by context or by… http://www.applematters.com/article/october-16-2003-apple-and-pepsi-announce-plans-to-give-away-1-million-songs/ In conjunction with a Super Bowl ad, Apple and Pepsi announced that certain Pepsi products would come with a chance to win a free song. The drinks that could get you free iTunes music were Pepsi, Diet Pepsi, and Sierra Mist--provided that said drinks were purchased in single 20-ounce or… Fri, 16 Oct 2009 12:47:00 -0500 No In conjunction with a Super Bowl ad, Apple and Pepsi announced that certain Pepsi products would come with a chance to win a free song. The drinks that could get you free iTunes music were Pepsi, Diet Pepsi, and Sierra Mist--provided that said drinks were purchased in single 20-ounce or… http://www.applematters.com/article/october-15-1990-mac-classic-introduced/ Old school Mac fans can instantly conjure up an image of the original Mac in their minds. The small, boxy machine was regarded as "cute" or "toylike" when it came out, but is now seen as the start of something big.For all the waves the original Mac generated,… Thu, 15 Oct 2009 12:13:00 -0500 No Old school Mac fans can instantly conjure up an image of the original Mac in their minds. The small, boxy machine was regarded as "cute" or "toylike" when it came out, but is now seen as the start of something big.For all the waves the original Mac generated,… http://www.applematters.com/article/october-14-1998-apple-releases-results-early/ Apple generally waits until after the market closes to announce results, but there have been a few exceptions. The most notable came right before Mac OS 8.5 was to be released.In the middle of the day, Apple announced that demand was extraordinarily high for Macs (specifically the iMac),… Wed, 14 Oct 2009 12:48:01 -0500 No Apple generally waits until after the market closes to announce results, but there have been a few exceptions. The most notable came right before Mac OS 8.5 was to be released.In the middle of the day, Apple announced that demand was extraordinarily high for Macs (specifically the iMac),… http://www.applematters.com/article/october-13-1988-next-introduces-first-computer/ It's a fair guess to say that Steve Jobs really, really likes cubes. As evidence of this assertion you've got the failed Mac Cube, the popular Mac mini, the NeXT logo and the first NeXT computer.NeXT's first computer had specifications that were awe-inspiring for the time: up to… Wed, 14 Oct 2009 12:01:00 -0500 No It's a fair guess to say that Steve Jobs really, really likes cubes. As evidence of this assertion you've got the failed Mac Cube, the popular Mac mini, the NeXT logo and the first NeXT computer.NeXT's first computer had specifications that were awe-inspiring for the time: up to… http://www.applematters.com/article/october-12-2005-video-ipod-arrives/ Since the introduction of the color iPod (and before) people had been wondering just when the iPod would be able to play video content. Technical abilities aside, Steve Jobs was flippant when asked about the iPod enhancement, once remarking that he wanted the iPod to toast his bagels… Mon, 12 Oct 2009 12:26:00 -0500 No Since the introduction of the color iPod (and before) people had been wondering just when the iPod would be able to play video content. Technical abilities aside, Steve Jobs was flippant when asked about the iPod enhancement, once remarking that he wanted the iPod to toast his bagels… http://www.applematters.com/article/october-11-1979-visicalc-introduced/ If the pre-eminant program in the history of the Mac was PageMaker, the seminal program in the history of Apple was Visicalc.Visicalc, as one can guess by the illustrative name, was a spreadsheet. Spreadsheets are a dime a dozen, but Visicalc was a little different in that it… Sun, 11 Oct 2009 12:18:00 -0500 No If the pre-eminant program in the history of the Mac was PageMaker, the seminal program in the history of Apple was Visicalc.Visicalc, as one can guess by the illustrative name, was a spreadsheet. Spreadsheets are a dime a dozen, but Visicalc was a little different in that it… http://www.applematters.com/article/october-10-1990-mac-classic-introduced/ In the early days of Apple Computer, the company learned that it could charge a premium for products if they were substantially better than the competition. When cheap PC clones began flooding the market, Apple's sales were slower than anticipated.In an effort to alleviate the situation Apple released… Sat, 10 Oct 2009 11:43:00 -0500 No In the early days of Apple Computer, the company learned that it could charge a premium for products if they were substantially better than the competition. When cheap PC clones began flooding the market, Apple's sales were slower than anticipated.In an effort to alleviate the situation Apple released… http://www.applematters.com/article/october-9-1991-stylewriter-introduced/ Apple had been selling printers since the introduction of the SilenType. Typically the printers were made by other companies and rebadged with the Apple logo.Apple's first inkjet printer was no different. Basically, a Canon Bubble jet in Apple clothing, the StyleWriter was a 360 DPI monochrome printer. It… Fri, 09 Oct 2009 11:17:00 -0500 No Apple had been selling printers since the introduction of the SilenType. Typically the printers were made by other companies and rebadged with the Apple logo.Apple's first inkjet printer was no different. Basically, a Canon Bubble jet in Apple clothing, the StyleWriter was a 360 DPI monochrome printer. It… http://www.applematters.com/article/october-8-1991-apple-settles-beatles-lawsuit/ Pick any particular date in Apple's history and there is a good chance Apple was being sued by the Beatles. The famous band and its lawyers were initially upset with the name Apple, later perturbed when the Mac came out and could be used for music, and vitriolic when Apple… Thu, 08 Oct 2009 08:10:00 -0500 No Pick any particular date in Apple's history and there is a good chance Apple was being sued by the Beatles. The famous band and its lawyers were initially upset with the name Apple, later perturbed when the Mac came out and could be used for music, and vitriolic when Apple… http://www.applematters.com/article/october-7-1983-mac-introduction-plan-finalized/ The creators of the Mac weren't only obsessed with making a revolutionary computer, they wanted commercial success as well. The Mac Introduction Plan covered a wide variety of topics including everything from the packaging to IBM attack responses, and was remarkably prescient in some ways, but completely wrong… Wed, 07 Oct 2009 12:32:00 -0500 No The creators of the Mac weren't only obsessed with making a revolutionary computer, they wanted commercial success as well. The Mac Introduction Plan covered a wide variety of topics including everything from the packaging to IBM attack responses, and was remarkably prescient in some ways, but completely wrong… http://www.applematters.com/article/october-6-1997-michael-dell-offers-guidance-for-apple-executives/ Gil Amelio had recently been ousted and Apple was in the midst of a search for its next CEO.While the search was on, Apple asked Steve Jobs to step up his involvement. Not all industry insiders thought having Steve around was a good idea, they rightly feared that… Tue, 06 Oct 2009 12:25:00 -0500 No Gil Amelio had recently been ousted and Apple was in the midst of a search for its next CEO.While the search was on, Apple asked Steve Jobs to step up his involvement. Not all industry insiders thought having Steve around was a good idea, they rightly feared that… http://www.applematters.com/article/october-5-imac-gets-updated-1999/ One of the most welcome upgrades to the G3 iMac line: Apple bumped processor speeds across the board (the low-end iMac went from 333 MHz to 350 MHz); replaced the CD tray with a slot-loading mechanism; boosted memory to 64 MB, and upgraded video cards.Things were even more… Mon, 05 Oct 2009 12:17:00 -0500 No One of the most welcome upgrades to the G3 iMac line: Apple bumped processor speeds across the board (the low-end iMac went from 333 MHz to 350 MHz); replaced the CD tray with a slot-loading mechanism; boosted memory to 64 MB, and upgraded video cards.Things were even more… http://www.applematters.com/article/october-4-1995-sell-apple-even-if-it-means-smashing-it-to-pieces/ In 1994 Apple CFO Joseph Graziano told Business Week, "We don't have any room for error in any respect."A year later, the PoweerBook 5300 fiasco was in full swing. Joseph Graziano had seen enough, he blamed Michael Spindler and thought Apple was going nowhere fast. Graziano… Sun, 04 Oct 2009 11:43:01 -0500 No In 1994 Apple CFO Joseph Graziano told Business Week, "We don't have any room for error in any respect."A year later, the PoweerBook 5300 fiasco was in full swing. Joseph Graziano had seen enough, he blamed Michael Spindler and thought Apple was going nowhere fast. Graziano… http://www.applematters.com/article/october-3-1979-what-should-a-mac-do/ When Jef Raskin first conceived of the Mac he envisioned a low cost computer. After a cost investigation revealed that there was no way Apple could produce the Mac and sell it at Jef's target price of $500 it was clear the concept would have to be tweaked. Sat, 03 Oct 2009 11:13:00 -0500 No When Jef Raskin first conceived of the Mac he envisioned a low cost computer. After a cost investigation revealed that there was no way Apple could produce the Mac and sell it at Jef's target price of $500 it was clear the concept would have to be tweaked. http://www.applematters.com/article/october-2-1991-apple-ibm-formalize-alliance/ IBM was once the boogeyman that Apple imagined hiding under the bed. However, reality was different—Apple was in no danger of getting trampled by IBM if only because IBM was busy being trampled by the Microsoft Windows+PC clones combo. Microsoft was too big for its britches and Apple and IBM… Fri, 02 Oct 2009 11:34:00 -0500 No IBM was once the boogeyman that Apple imagined hiding under the bed. However, reality was different—Apple was in no danger of getting trampled by IBM if only because IBM was busy being trampled by the Microsoft Windows+PC clones combo. Microsoft was too big for its britches and Apple and IBM… http://www.applematters.com/article/october-1-1995-bebox-introduced/ Dual Processors, CD quality sound, advanced SCSI buses and host of multimedia enhancements made the hardware specs impressive. More impressive was the OS, which was multi threaded, object oriented and memory protected. Sound like the first OS X powered Mac? Nope, it was the BeBox introduced by Jean-Louis Gassee's new… Thu, 01 Oct 2009 10:31:00 -0500 No Dual Processors, CD quality sound, advanced SCSI buses and host of multimedia enhancements made the hardware specs impressive. More impressive was the OS, which was multi threaded, object oriented and memory protected. Sound like the first OS X powered Mac? Nope, it was the BeBox introduced by Jean-Louis Gassee's new… http://www.applematters.com/article/september-30-2002-no-more-itools-suckers/ The incentive to upgrade from OS 8 to OS 9 for the average consumer was questionable. Apple decided to sweeten the deal by offering a variety of internet-based services for free with the purchase of OS 9.The service was called iTools and gave users a .mac e-mail address,… Wed, 30 Sep 2009 05:26:00 -0500 No The incentive to upgrade from OS 8 to OS 9 for the average consumer was questionable. Apple decided to sweeten the deal by offering a variety of internet-based services for free with the purchase of OS 9.The service was called iTools and gave users a .mac e-mail address,… http://www.applematters.com/article/september-29-2001-os-x-puma-released/ Mac OS X 10.0 was of interest to Mac users. After all, it had been promised for over a decade, but the actual product was less than compelling. Printing, scanning, using a responsive computer were all things that needed a lot of improvement.The next major iteration of OS… Tue, 29 Sep 2009 10:58:00 -0500 No Mac OS X 10.0 was of interest to Mac users. After all, it had been promised for over a decade, but the actual product was less than compelling. Printing, scanning, using a responsive computer were all things that needed a lot of improvement.The next major iteration of OS… http://www.applematters.com/article/september-28-1997-jobss-beer-picnic-brand-over-capabilities/ After his return to Apple, Steve organized a company-wide soiree. The food was vegetarian and the beverages included beer.As Apple employees ate and imbibed, Steve explained that Apple had been spending $100 million dollars a year on marketing and not getting much out of it. It was harder,… Mon, 28 Sep 2009 11:11:00 -0500 No After his return to Apple, Steve organized a company-wide soiree. The food was vegetarian and the beverages included beer.As Apple employees ate and imbibed, Steve explained that Apple had been spending $100 million dollars a year on marketing and not getting much out of it. It was harder,… http://www.applematters.com/article/september-27-1979-500-mac-not-possible/ When Jef Raskin first proposed the Macintosh, he envisioned a $500 machine that was so simple it wouldn't require a manual.Raskin's concept was very interesting; coupled with a low price point and promised ease of use, the thought was that the Macintosh would really be the machine for… Sun, 27 Sep 2009 10:11:00 -0500 No When Jef Raskin first proposed the Macintosh, he envisioned a $500 machine that was so simple it wouldn't require a manual.Raskin's concept was very interesting; coupled with a low price point and promised ease of use, the thought was that the Macintosh would really be the machine for… http://www.applematters.com/article/september-26-1990-jean-louis-gassee-leaves-apple/ When Steve Jobs was forced out of Apple, the individual who assumed the lion's share of his responsibilities and power was Jean-Louis Gassee. Smart, blessed with a biting sense of humor and a penchant for leather pants, Gassee was as close to a replacement for Steve Jobs as any company… Sat, 26 Sep 2009 12:41:00 -0500 No When Steve Jobs was forced out of Apple, the individual who assumed the lion's share of his responsibilities and power was Jean-Louis Gassee. Smart, blessed with a biting sense of humor and a penchant for leather pants, Gassee was as close to a replacement for Steve Jobs as any company… http://www.applematters.com/article/september-25-lisas-head-to-the-landfill/ The Lisa was an ambitious computer. Featuring the first GUI, mouse and integrated suite of programs aimed for mass distribution, the machine was in many ways ahead of its time.As forward looking as the Lisa was, it also had some fundamental shortcomings. There were very few developers thanks… Fri, 25 Sep 2009 12:18:00 -0500 No The Lisa was an ambitious computer. Featuring the first GUI, mouse and integrated suite of programs aimed for mass distribution, the machine was in many ways ahead of its time.As forward looking as the Lisa was, it also had some fundamental shortcomings. There were very few developers thanks… http://www.applematters.com/article/september-24-apple-publicly-announces-clones-are-welcome/ The concept of clones and licensing had been tossed around at Apple since the Mac was first released, but the idea was resisted. Dark days make for desperate decisions, so CEO Michael Spindler decided to take the plunge and license the Mac OS to other manufacturers.Apple was hoping… Thu, 24 Sep 2009 10:28:01 -0500 No The concept of clones and licensing had been tossed around at Apple since the Mac was first released, but the idea was resisted. Dark days make for desperate decisions, so CEO Michael Spindler decided to take the plunge and license the Mac OS to other manufacturers.Apple was hoping… http://www.applematters.com/article/september-23-1985-apple-sues-steve/ After being stripped of any real power, Steve Jobs left Apple to start a new company. Before he left he told Apple he was going to take a few "low-level" employees with him.What constituted low level was a major bone of contention. For instance, Steve considered Bud Tribble… Wed, 23 Sep 2009 12:28:00 -0500 No After being stripped of any real power, Steve Jobs left Apple to start a new company. Before he left he told Apple he was going to take a few "low-level" employees with him.What constituted low level was a major bone of contention. For instance, Steve considered Bud Tribble… http://www.applematters.com/article/september-22-2005-apple-replaces-cracked-nanos/ The introduction of the iPod nano was greeted with oohs and ahs by both users and marketers. Unfortunately, when the nanos made it into people's hands the complaining started. The nano, many felt, scratched too easily and even more worrisome, it was prone to screen breakage. Users adapted… Tue, 22 Sep 2009 09:21:01 -0500 No The introduction of the iPod nano was greeted with oohs and ahs by both users and marketers. Unfortunately, when the nanos made it into people's hands the complaining started. The nano, many felt, scratched too easily and even more worrisome, it was prone to screen breakage. Users adapted… http://www.applematters.com/article/september-21-2005-screw-the-nano/ Ed Zander was once seriously considered for the Apple CEO job. Not being chosen for the position didn't dampen Mr. Zander's climb to the top. A scant few years later he found himself the CEO of Motorola, a company that partnered with Apple to create an iTunes capable cell phone. Mon, 21 Sep 2009 11:12:00 -0500 No Ed Zander was once seriously considered for the Apple CEO job. Not being chosen for the position didn't dampen Mr. Zander's climb to the top. A scant few years later he found himself the CEO of Motorola, a company that partnered with Apple to create an iTunes capable cell phone. http://www.applematters.com/article/september-20th-1995-powerbook-1500-recalled-for-the-first-time/ The PowerBook 5300 was a big product for Apple. The company had entered into a cross-promotional deal with the producers of Mission Impossible wherein the computer appeared (with a command line interface) throughout the blockbuster movie. Apple was also charging a phenomenal price for the machine, a whopping… Sat, 19 Sep 2009 15:13:00 -0500 No The PowerBook 5300 was a big product for Apple. The company had entered into a cross-promotional deal with the producers of Mission Impossible wherein the computer appeared (with a command line interface) throughout the blockbuster movie. Apple was also charging a phenomenal price for the machine, a whopping… http://www.applematters.com/article/september-19-1994-apple-announces-clones-are-coming/ Apple, under the leadership of John Sculley, had rejected the notion of clones more than once. The reasons were varied: either the clone was too late, there was little upside, or there wasn't a clear thing to license. In retrospect, Apple did miss any window of opportunity that… Sat, 19 Sep 2009 10:57:00 -0500 No Apple, under the leadership of John Sculley, had rejected the notion of clones more than once. The reasons were varied: either the clone was too late, there was little upside, or there wasn't a clear thing to license. In retrospect, Apple did miss any window of opportunity that… http://www.applematters.com/article/september-18-1988-last-apple-introduced-no-really/ It took three years before the obviously superior Mac outsold the Apple //. The Mac might have been better in every quantifiable way, but many truly loved the Apple // series of computers and had a lot invested in the software for the machines.Never a company afraid to… Fri, 18 Sep 2009 11:28:00 -0500 No It took three years before the obviously superior Mac outsold the Apple //. The Mac might have been better in every quantifiable way, but many truly loved the Apple // series of computers and had a lot invested in the software for the machines.Never a company afraid to… http://www.applematters.com/article/september-17-1992-first-mac-with-a-built-in-cd-drive-debuts/ The first Mac to feature a built-in CD ROM drive wasn't a top of the line Mac IIfx or even a top of the line Performa (if such a thing existed). It was a middle of the road machine.Although middle of the road in pricing, in performance the… Thu, 17 Sep 2009 11:40:00 -0500 No The first Mac to feature a built-in CD ROM drive wasn't a top of the line Mac IIfx or even a top of the line Performa (if such a thing existed). It was a middle of the road machine.Although middle of the road in pricing, in performance the… http://www.applematters.com/article/september-16-1997-steve-jobs-becomes-interim-ceo/ After Apple bought NeXT, Steve Jobs agreed to stay around to offer advice. Less than a year later Gil Amelio was gone. This left Apple without a CEO, a position Steve had turned down with the ouster of Amelio. With the CEO search underway, Apple was in need of day-to-day… Wed, 16 Sep 2009 11:40:00 -0500 No After Apple bought NeXT, Steve Jobs agreed to stay around to offer advice. Less than a year later Gil Amelio was gone. This left Apple without a CEO, a position Steve had turned down with the ouster of Amelio. With the CEO search underway, Apple was in need of day-to-day… http://www.applematters.com/article/september-15-1990-next-station-introduced/ The original NeXT computer was elegant and powerful, but the machine also had some serious shortcomings—a monochrome monitor, a very high price and no floppy support.The second iteration of NeXT computers addressed these issues. The computers could be coupled with color monitors, came with a 2.88 MB floppy… Tue, 15 Sep 2009 13:02:00 -0500 No The original NeXT computer was elegant and powerful, but the machine also had some serious shortcomings—a monochrome monitor, a very high price and no floppy support.The second iteration of NeXT computers addressed these issues. The computers could be coupled with color monitors, came with a 2.88 MB floppy… http://www.applematters.com/article/september-14-1999-keynote-comes-and-no-new-products/ Apple fans are used to keynotes bringing something new and, possibly, something great. So, as usual, all eyes were on the keynote in Paris.And the big revelation for this keynote was? Absolutely nothing. Pundits were expecting a new version of the iMac or, well, something.People heard… Mon, 14 Sep 2009 10:38:00 -0500 No Apple fans are used to keynotes bringing something new and, possibly, something great. So, as usual, all eyes were on the keynote in Paris.And the big revelation for this keynote was? Absolutely nothing. Pundits were expecting a new version of the iMac or, well, something.People heard… http://www.applematters.com/article/september-13-2000-second-generation-ibooks-debut/ The first generation of iBooks came in either orange or blue, but people complained about the garish colors. So Apple released the iBook SE, a small revision that addressed those complaints by providing a gray option.The first true revision of the iBooks came at the Apple Expo 2000.… Sun, 13 Sep 2009 09:37:00 -0500 No The first generation of iBooks came in either orange or blue, but people complained about the garish colors. So Apple released the iBook SE, a small revision that addressed those complaints by providing a gray option.The first true revision of the iBooks came at the Apple Expo 2000.… http://www.applematters.com/article/september-12-1985-steve-jobs-announces-plans-to-start-new-company/ Steve Jobs had tangled with John Sculley and lost. As a result, the co-founder of Apple found himself relegated to an office as far away from the action as possible (the nickname of the room was "Siberia") and in a position with absolutely no power.Naturally, the situation rankled… Sat, 12 Sep 2009 11:13:00 -0500 No Steve Jobs had tangled with John Sculley and lost. As a result, the co-founder of Apple found himself relegated to an office as far away from the action as possible (the nickname of the room was "Siberia") and in a position with absolutely no power.Naturally, the situation rankled… http://www.applematters.com/article/september-11-2003-woz-explains-mac-passion-and-how-to-avoid-viruses/ Steve Wozniak took time out of his busy schedule to speak at a New York college, and he had some interesting things to say. He first explained a Mac user's passion:"It's very similar to Harley-Davidson. So many people will only buy a Harley-Davidson. It's already pre-decided and it… Fri, 11 Sep 2009 11:22:00 -0500 No Steve Wozniak took time out of his busy schedule to speak at a New York college, and he had some interesting things to say. He first explained a Mac user's passion:"It's very similar to Harley-Davidson. So many people will only buy a Harley-Davidson. It's already pre-decided and it… http://www.applematters.com/article/september-10-2002-os-x-only/ The transition from classic Mac OS to OS X was not always a pleasant one. While most Mac customers were impressed by OS X, many wanted to keep OS 9 as a booting option. The argument to keep OS 9 had a certain plausibility. Why be forced to… Thu, 10 Sep 2009 11:28:00 -0500 No The transition from classic Mac OS to OS X was not always a pleasant one. While most Mac customers were impressed by OS X, many wanted to keep OS 9 as a booting option. The argument to keep OS 9 had a certain plausibility. Why be forced to… http://www.applematters.com/article/september-9-1999-steve-jobs-joins-the-gap-board-of-directors/ Noted turtleneck-and-bluejeans wearer Steve Jobs' skills were in high demand once he became famous for turning Apple around. One place that wanted his advice was the clothing retailer, the Gap.Calling Steve "one of the most innovative product developers and marketers of our time," a Gap executive welcomed Steve's… Wed, 09 Sep 2009 09:28:00 -0500 No Noted turtleneck-and-bluejeans wearer Steve Jobs' skills were in high demand once he became famous for turning Apple around. One place that wanted his advice was the clothing retailer, the Gap.Calling Steve "one of the most innovative product developers and marketers of our time," a Gap executive welcomed Steve's… http://www.applematters.com/article/september-8-2003-ten-millionth-song-sold-via-itunes/ When iTunes was first offered to the public it was nothing more than a program to manage an .mp3 collection. Then the iPod was added to the mix. Finally, iTunes morphed from just another iApp to an income generating conduit.The move was originally greeted with skepticism. The CEO… Tue, 08 Sep 2009 11:57:00 -0500 No When iTunes was first offered to the public it was nothing more than a program to manage an .mp3 collection. Then the iPod was added to the mix. Finally, iTunes morphed from just another iApp to an income generating conduit.The move was originally greeted with skepticism. The CEO… http://www.applematters.com/article/september-7-2005-hello-nano/ Rumors of a cell phone that ran the ubiquitous iTunes software had run rampant for years. Such a phone was finally revealed in a joint presentation by Apple and Motorola. Most were disappointed with the candybar phone that featured a less-than-intuitive interface, and artificially and maddeningly, limited the number of… Tue, 08 Sep 2009 11:33:00 -0500 No Rumors of a cell phone that ran the ubiquitous iTunes software had run rampant for years. Such a phone was finally revealed in a joint presentation by Apple and Motorola. Most were disappointed with the candybar phone that featured a less-than-intuitive interface, and artificially and maddeningly, limited the number of… http://www.applematters.com/article/september-6-1984-mac-512-introduced/ The original Mac was so under-powered that when it came time for Apple to demo its Mac, the company had to improve its prototype to create a functional example of what a Mac could do. One of the most glaring shortcomings in the original Mac was the amount of memory;… Sun, 06 Sep 2009 11:28:00 -0500 No The original Mac was so under-powered that when it came time for Apple to demo its Mac, the company had to improve its prototype to create a functional example of what a Mac could do. One of the most glaring shortcomings in the original Mac was the amount of memory;… http://www.applematters.com/article/september-5-2002-second-series-of-switch-ads-announced/ Apple's big push back into public consciousness, after years of foundering in near obscurity, were its Switch Ads, which featured actual Mac users explaining why they switched from the PC to the Mac.The first series of ads were memorable and well received in general, so Apple had another… Sat, 05 Sep 2009 11:10:00 -0500 No Apple's big push back into public consciousness, after years of foundering in near obscurity, were its Switch Ads, which featured actual Mac users explaining why they switched from the PC to the Mac.The first series of ads were memorable and well received in general, so Apple had another… http://www.applematters.com/article/september-4-1998-imac-sales-set-torrid-pace/ When the original iMac—the G3-powered, bondi-blue, wonder—went on sale in mid-August of 1998, many felt it would flop. Everything about the computer seemed to be what the market had either already rejected or wasn't ready to accept. USB ports were considered too forward thinking and the all-in-one form factor was… Fri, 04 Sep 2009 12:45:00 -0500 No When the original iMac—the G3-powered, bondi-blue, wonder—went on sale in mid-August of 1998, many felt it would flop. Everything about the computer seemed to be what the market had either already rejected or wasn't ready to accept. USB ports were considered too forward thinking and the all-in-one form factor was… http://www.applematters.com/article/september-3-2005-hp-explains-why-it-dropped-the-ipod/ Hewlett Packard had started reselling the Apple iPod when iPod mania was raging. It seemed like a good plan; HP had connections with mega retailers Wal-Mart and Costco, among others. The idea was that with the iPod available in a myriad of new markets, the deal would be a win-win… Thu, 03 Sep 2009 11:19:00 -0500 No Hewlett Packard had started reselling the Apple iPod when iPod mania was raging. It seemed like a good plan; HP had connections with mega retailers Wal-Mart and Costco, among others. The idea was that with the iPod available in a myriad of new markets, the deal would be a win-win… http://www.applematters.com/article/september-2-1997-clone-era-ends/ During the clone era at Apple, the company received a flat rate of $50 for each Mac compatible sold. An enviable sum for doing little more than providing a copy of the operating system, but a classic example of opportunity cost, one that CFO Fred Anderson said actually cost Apple… Wed, 02 Sep 2009 12:18:00 -0500 No During the clone era at Apple, the company received a flat rate of $50 for each Mac compatible sold. An enviable sum for doing little more than providing a copy of the operating system, but a classic example of opportunity cost, one that CFO Fred Anderson said actually cost Apple… http://www.applematters.com/article/september-1-2003-longhorn-ship-date-slips-again/ While Apple has been coming out with regular OS X updates since 2000, Microsoft has been promising a major revision since roughly the same time. The constant delays of Longhorn gave Mac lovers a reason to snicker at the Redmond giant (apparently they had forgotten about the never-to-be-seen Copland) and… Tue, 01 Sep 2009 11:33:00 -0500 No While Apple has been coming out with regular OS X updates since 2000, Microsoft has been promising a major revision since roughly the same time. The constant delays of Longhorn gave Mac lovers a reason to snicker at the Redmond giant (apparently they had forgotten about the never-to-be-seen Copland) and… http://www.applematters.com/article/august-31-2004-the-imac-g5-appears-finally/ Jonathan Ives' first design for the G4 iMac featured an LCD screen with the necessary components tucked behind the display. Steve Jobs was not happy with the design, telling the master designer Ives that:"Each element has to be true to itself. Why have a flat display if you're… Mon, 31 Aug 2009 12:01:00 -0500 No Jonathan Ives' first design for the G4 iMac featured an LCD screen with the necessary components tucked behind the display. Steve Jobs was not happy with the design, telling the master designer Ives that:"Each element has to be true to itself. Why have a flat display if you're… http://www.applematters.com/article/august-30-2005-test-drive-a-mac/ There is a persistent belief that if people would just try a Mac they would buy a Mac. Apple has tried to capitalize on this belief twice. The first was the ill-fated "test drive a Mac" campaign in the early days of the Mac (1984). The idea was… Sun, 30 Aug 2009 11:59:00 -0500 No There is a persistent belief that if people would just try a Mac they would buy a Mac. Apple has tried to capitalize on this belief twice. The first was the ill-fated "test drive a Mac" campaign in the early days of the Mac (1984). The idea was… http://www.applematters.com/article/august-29-1991-first-mac-space-based-e-mail/ Stephen Levy wondered aloud about the NASA program: What right-minded agency would take the Mac portable into space? After all, who would take such a heavy, badly designed computer on board the space shuttle?Mistake or not, the Mac Portable did go aboard the space shuttle and the machine… Sat, 29 Aug 2009 12:03:00 -0500 No Stephen Levy wondered aloud about the NASA program: What right-minded agency would take the Mac portable into space? After all, who would take such a heavy, badly designed computer on board the space shuttle?Mistake or not, the Mac Portable did go aboard the space shuttle and the machine… http://www.applematters.com/article/august-28-1990-licensing-revisited/ Six years after the Mac was introduced and five years before Microsoft had run the GUI gauntlet with Windows 95, Apple's Senior Vice President Dan Eilers came up with four transformative ideas for the company: 1 License the OS. 2 License the OS and hardware. 3 Start a new Apple… Fri, 28 Aug 2009 12:02:00 -0500 No Six years after the Mac was introduced and five years before Microsoft had run the GUI gauntlet with Windows 95, Apple's Senior Vice President Dan Eilers came up with four transformative ideas for the company: 1 License the OS. 2 License the OS and hardware. 3 Start a new Apple… http://www.applematters.com/article/august-27-2002-gateway-targets-the-imac/ Gateway is a minor player in the computing arena now, but at one time the company was a force to be reckoned with. Before the ill-fated Gateway brick and mortar stores many PC purchasers were greeted with the once familiar "It's sunny and 73 in South Dakota," when buying a… Thu, 27 Aug 2009 12:00:00 -0500 No Gateway is a minor player in the computing arena now, but at one time the company was a force to be reckoned with. Before the ill-fated Gateway brick and mortar stores many PC purchasers were greeted with the once familiar "It's sunny and 73 in South Dakota," when buying a… http://www.applematters.com/article/august-26-1993-apple-vs-microsoft-lawsuit-dismissed/ When Apple first sued Microsoft for infringing on the look and feel of the Mac OS the Board of Directors felt sure Apple would win. In fact, the board was counting on the lawsuit to fix some of Apple's ills.Apple argued, basically, that the GUI operating system was… Wed, 26 Aug 2009 11:55:00 -0500 No When Apple first sued Microsoft for infringing on the look and feel of the Mac OS the Board of Directors felt sure Apple would win. In fact, the board was counting on the lawsuit to fix some of Apple's ills.Apple argued, basically, that the GUI operating system was… http://www.applematters.com/article/august-25-powerbook-5300-introduced/ The PowerBook 5300 was one computer Mac users thought they would love. The machine featured the first PowerPC in a laptop, was reasonably small and came in a variety of configurations custom made for any budget.What seemed like a sure hit soon became a laughing stock. First, the… Tue, 25 Aug 2009 12:00:00 -0500 No The PowerBook 5300 was one computer Mac users thought they would love. The machine featured the first PowerPC in a laptop, was reasonably small and came in a variety of configurations custom made for any budget.What seemed like a sure hit soon became a laughing stock. First, the… http://www.applematters.com/article/august-24-1981-welcome-ibm-seriously/ What was Apple's most successful ad campaign? Likely it was the one page ad the company took out in the Wall Street Journal welcoming IBM to the personal computer industry. The ad read:"Welcome, IBM. Seriously. Welcome to the most exciting and important marketplace since the computer revolution began… Mon, 24 Aug 2009 11:47:00 -0500 No What was Apple's most successful ad campaign? Likely it was the one page ad the company took out in the Wall Street Journal welcoming IBM to the personal computer industry. The ad read:"Welcome, IBM. Seriously. Welcome to the most exciting and important marketplace since the computer revolution began… http://www.applematters.com/article/august-23-1995-windows-95-goes-on-sale-at-midnight/ The original Mac exposed the wider world to the concept of the Graphical User Interface (GUI). PC users widely derided the GUI as a toy-like interface for people who really didn't "understand" computers. Then, with the release of Windows 3.1, they snapped up a poor copy of the Mac GUI… Sun, 23 Aug 2009 11:54:00 -0500 No The original Mac exposed the wider world to the concept of the Graphical User Interface (GUI). PC users widely derided the GUI as a toy-like interface for people who really didn't "understand" computers. Then, with the release of Windows 3.1, they snapped up a poor copy of the Mac GUI… http://www.applematters.com/article/august-22-1996-copland-mercifully-terminated/ Copland was started in 1994 to address some of the flaws found in the Mac System software. Functionality taken for granted by OS X users (pre-emptive multi-tasking to cite one example) were unavailable in the now Classic Mac OS. The trouble was that Copland development was moving forward… Sat, 22 Aug 2009 12:10:00 -0500 No Copland was started in 1994 to address some of the flaws found in the Mac System software. Functionality taken for granted by OS X users (pre-emptive multi-tasking to cite one example) were unavailable in the now Classic Mac OS. The trouble was that Copland development was moving forward… http://www.applematters.com/article/august-21-1998-quark-attempts-takeover-of-adobe/ In the world of professional graphic design Macs are the tools of choice for page layout and image manipulation. The two biggest dogs in the desktop publishing pack are Quark and Adobe. Quark's claim to fame is QuarkExpress. Adobe is known first for Photoshop and later for a slew of… Fri, 21 Aug 2009 12:08:00 -0500 No In the world of professional graphic design Macs are the tools of choice for page layout and image manipulation. The two biggest dogs in the desktop publishing pack are Quark and Adobe. Quark's claim to fame is QuarkExpress. Adobe is known first for Photoshop and later for a slew of… http://www.applematters.com/article/august-17-1986-luxo-jr-premiers/ When Steve Jobs was still an Apple employee he stayed very busy. Besides fathering the Mac and supervising the horrible Apple III he made recommendations as to the direction of the company. One of the things that Steve thought Apple should do was to purchase a company that would be… Mon, 17 Aug 2009 12:00:00 -0500 No When Steve Jobs was still an Apple employee he stayed very busy. Besides fathering the Mac and supervising the horrible Apple III he made recommendations as to the direction of the company. One of the things that Steve thought Apple should do was to purchase a company that would be… http://www.applematters.com/article/august-16-2005-henrico-schools-sells-ibooks-riot-ensues/ The Henrico County school system decided to equip every middle school student and teacher with a laptop computer. The machine of choice was a G3 iBook. The next time Henrico County School System had an option to resupply their students with computers they went with Dell. Suddenly, the… Sun, 16 Aug 2009 12:00:00 -0500 No The Henrico County school system decided to equip every middle school student and teacher with a laptop computer. The machine of choice was a G3 iBook. The next time Henrico County School System had an option to resupply their students with computers they went with Dell. Suddenly, the… http://www.applematters.com/article/august-15-1998-original-imac-goes-on-sale/ It might seem odd in the current atmosphere of the ultra secretive Apple but before the original iMac went on sale it had been known about for months.The months after the iMac announcement and actual iMac introduction featured heated discussion about the yet unbuyable machine. The hottest topic:… Sat, 15 Aug 2009 12:00:00 -0500 No It might seem odd in the current atmosphere of the ultra secretive Apple but before the original iMac went on sale it had been known about for months.The months after the iMac announcement and actual iMac introduction featured heated discussion about the yet unbuyable machine. The hottest topic:… http://www.applematters.com/article/august-14-1997heavy-hitters-weigh-in-on-apples-ceo-search/ Steve Jobs had declined the boards offer to become the new CEO of Apple but had agreed to stay while the board continued looking for a permanent CEO. In retrospect Mr. Jobs may have been biding his time in an effort to judge Apple's prospects for a turnaround but, at… Fri, 14 Aug 2009 12:00:01 -0500 No Steve Jobs had declined the boards offer to become the new CEO of Apple but had agreed to stay while the board continued looking for a permanent CEO. In retrospect Mr. Jobs may have been biding his time in an effort to judge Apple's prospects for a turnaround but, at… http://www.applematters.com/article/august-13-2002-jaguar-released/ Jaguar was the third or fourth iteration of Mac OS X the public was privy to, depending on whether or not you count the beta as a legitimate release. Personal counting preferences aside, Jaguar was the first version of OS X that most users found usable on a day-to-day basis.… Thu, 13 Aug 2009 12:00:00 -0500 No Jaguar was the third or fourth iteration of Mac OS X the public was privy to, depending on whether or not you count the beta as a legitimate release. Personal counting preferences aside, Jaguar was the first version of OS X that most users found usable on a day-to-day basis.… http://www.applematters.com/article/august-12-1981-ibm-releases-first-pc/ The Apple II had been, and would continue to be, a huge success for Apple. Industry watchers knew, however, that the nascent personal computer industry wouldn't be legitimized until a major player joined the fray. That major player was IBM.IBM entered the market with a command line based… Wed, 12 Aug 2009 12:00:00 -0500 No The Apple II had been, and would continue to be, a huge success for Apple. Industry watchers knew, however, that the nascent personal computer industry wouldn't be legitimized until a major player joined the fray. That major player was IBM.IBM entered the market with a command line based… http://www.applematters.com/article/august-11-1955steve-wozniak-born/ Steve Jobs had the marketing savvy but Steve Wozniak had the technical skills. Interested in technology at an early age Woz, as Steve Wozniak is popularly known, would go on to design the Apple I, the Apple II and a very slick, and very popular disk drive. Woz's… Tue, 11 Aug 2009 12:00:00 -0500 No Steve Jobs had the marketing savvy but Steve Wozniak had the technical skills. Interested in technology at an early age Woz, as Steve Wozniak is popularly known, would go on to design the Apple I, the Apple II and a very slick, and very popular disk drive. Woz's… http://www.applematters.com/article/august-10-2004/ When Apple first released iTunes at the 2001 MacWorld San Francisco people saw the program as both a useful addition to the Mac software library and an admission that Apple felt it had missed the boat on the music swapping revolution.When the iPod came out later in 2001… Mon, 10 Aug 2009 14:02:00 -0500 No When Apple first released iTunes at the 2001 MacWorld San Francisco people saw the program as both a useful addition to the Mac software library and an admission that Apple felt it had missed the boat on the music swapping revolution.When the iPod came out later in 2001… http://www.applematters.com/article/hypercard-released/ Apple has overlooked a lot of potential hits over the years but one of the biggest mistakes was HyperCard. It was a new way of managing information that relied on a note card metaphor. Users could enter information on the virtual note card and link pieces of the… Sun, 09 Aug 2009 13:09:00 -0500 No Apple has overlooked a lot of potential hits over the years but one of the biggest mistakes was HyperCard. It was a new way of managing information that relied on a note card metaphor. Users could enter information on the virtual note card and link pieces of the… http://www.applematters.com/article/august-8-2005-itunes-is-a-hit-in-japan/ iTunes rolled out in the United States in XXXX. Japan was a different matter. Apple was able to reach a deal with the music providers in the land of the Rising Sun until the second half of 2005.When iTunes was introduced in the United States the concept was… Sat, 08 Aug 2009 13:06:00 -0500 No iTunes rolled out in the United States in XXXX. Japan was a different matter. Apple was able to reach a deal with the music providers in the land of the Rising Sun until the second half of 2005.When iTunes was introduced in the United States the concept was… http://www.applematters.com/article/august-7-1997-bill-gates-appears-at-macworld/ Gather a herd of Mac lovers in a centralized location, get Steve Jobs to do the keynote and you have a recipe for a lot of "boos," at least if the presentation also includes an appearance by Bill Gates on a giant video screen.Bill Gates showed up on… Fri, 07 Aug 2009 12:00:00 -0500 No Gather a herd of Mac lovers in a centralized location, get Steve Jobs to do the keynote and you have a recipe for a lot of "boos," at least if the presentation also includes an appearance by Bill Gates on a giant video screen.Bill Gates showed up on… http://www.applematters.com/article/august-6-1997-apple-board-shakeup/ Looking at the list of Apple Presidents over the years, you'll note quite a bit of change. Starting with Michael Scott the position then went to Mike Markkula. Markkula was succeeded by John Scully who was followed by Michael Spindler and Gil Amelio. Finally, Steve Jobs returned and stabilized the… Thu, 06 Aug 2009 13:04:00 -0500 No Looking at the list of Apple Presidents over the years, you'll note quite a bit of change. Starting with Michael Scott the position then went to Mike Markkula. Markkula was succeeded by John Scully who was followed by Michael Spindler and Gil Amelio. Finally, Steve Jobs returned and stabilized the… http://www.applematters.com/article/august-5-1997-the-return-of-chiatday/ When Steve Jobs was ousted from Apple, ChiatDay soon followed. Obviously, feeling the move was a mistake Steve took out an ad saying that Apple had made a huge blunder by axing ChiatDay.In full control of Apple for the first time Steve quickly switched the advertising account back… Wed, 05 Aug 2009 12:00:00 -0500 No When Steve Jobs was ousted from Apple, ChiatDay soon followed. Obviously, feeling the move was a mistake Steve took out an ad saying that Apple had made a huge blunder by axing ChiatDay.In full control of Apple for the first time Steve quickly switched the advertising account back… http://www.applematters.com/article/august-4-1997-think-different-campaign-revealed/ What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, "Thought Different" in Apple first marketing campaign post Steve Jobs return.Te campaign attempted to make the Mac the computer of choice for those who… Tue, 04 Aug 2009 12:37:00 -0500 No What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, "Thought Different" in Apple first marketing campaign post Steve Jobs return.Te campaign attempted to make the Mac the computer of choice for those who… http://www.applematters.com/article/august-3-1993-newton-debuts/ Apple was counting on the Newton to replace the Mac as the company's primary source of income. Then President John Sculley had thrown all his weight behind the project and the engineers who worked on the device read like a cast of Apple All-Stars.The Newton was nothing if… Mon, 03 Aug 2009 11:27:00 -0500 No Apple was counting on the Newton to replace the Mac as the company's primary source of income. Then President John Sculley had thrown all his weight behind the project and the engineers who worked on the device read like a cast of Apple All-Stars.The Newton was nothing if… http://www.applematters.com/article/august-2-2005-mighty-mouse-released/ The debate about the one button mouse raged for years. Proponents claimed that the one button mouse was easier for novices to use and cited early Apple research to back up their claims. Those that disagreed said the single button mouse was too limited and in the days of widespread… Sun, 02 Aug 2009 12:00:01 -0500 No The debate about the one button mouse raged for years. Proponents claimed that the one button mouse was easier for novices to use and cited early Apple research to back up their claims. Those that disagreed said the single button mouse was too limited and in the days of widespread… http://www.applematters.com/article/august-1-1997-first-boston-macworld/ At one time MacWorld Boston was the summer edition of MacWorld. New product introductions, vendor booths, the whole Apple MacWorld feel but on the East Coast and in the middle of summer.Alas, a Boston MacWorld is but a fond memory for Bostonians, the annual gathering was first moved… Sat, 01 Aug 2009 12:35:00 -0500 No At one time MacWorld Boston was the summer edition of MacWorld. New product introductions, vendor booths, the whole Apple MacWorld feel but on the East Coast and in the middle of summer.Alas, a Boston MacWorld is but a fond memory for Bostonians, the annual gathering was first moved… http://www.applematters.com/article/july-31-1982-lisa-works-for-the-first-time/ The Mac's roots are often traced to Xerox PARC. The deepest roots undoubtably tap into the desktop metaphor Apple employees first saw on at the PARC demonstration but the biggest influence on the Mac was the Lisa.The Lisa had a lot of problems, everything from the price to… Fri, 31 Jul 2009 12:34:00 -0500 No The Mac's roots are often traced to Xerox PARC. The deepest roots undoubtably tap into the desktop metaphor Apple employees first saw on at the PARC demonstration but the biggest influence on the Mac was the Lisa.The Lisa had a lot of problems, everything from the price to… http://www.applematters.com/article/july-30-1979-lisa-project-gets-rolling/ Trip Hawkins (of Electronic Arts fame) and Steve Jobs were looking for a machine that would be better than the Apple II. They came up with a rather boring and conventional machine that was tagetted to ship in 1981.The machine was supposed to sell for two thousand dollars,… Thu, 30 Jul 2009 09:19:00 -0500 No Trip Hawkins (of Electronic Arts fame) and Steve Jobs were looking for a machine that would be better than the Apple II. They came up with a rather boring and conventional machine that was tagetted to ship in 1981.The machine was supposed to sell for two thousand dollars,… http://www.applematters.com/article/july-29-1993-apple-introduces-av-series-of-computers/ In the current computing climate the notion that you can get video from a source onto you computer is a given. That wasn't always the case. Apple pioneered the easy video import video market with their line of AV computers. The line consisted of the Mac 660AV and the 840… Wed, 29 Jul 2009 05:19:00 -0500 No In the current computing climate the notion that you can get video from a source onto you computer is a given. That wasn't always the case. Apple pioneered the easy video import video market with their line of AV computers. The line consisted of the Mac 660AV and the 840… http://www.applematters.com/article/july-28-1945-as-we-may-think-published-in-atlantic-monthly/ Vannevar Bush was a prescient guy, and an individual whose influence on computers was vast but remains underrated. Bush had this to say about computers:" Consider a future device for individual use, which is a sort of mechanized private file and library. It needs a name, and, to… Tue, 28 Jul 2009 17:08:00 -0500 No Vannevar Bush was a prescient guy, and an individual whose influence on computers was vast but remains underrated. Bush had this to say about computers:" Consider a future device for individual use, which is a sort of mechanized private file and library. It needs a name, and, to… http://www.applematters.com/article/july-26-2005-last-ibook-introduced/ When the first iBook was introduced it was clearly aimed at consumers, everything from the funky shape to the impossible to miss colors screamed that this was not a laptop aimed at the professional. The intervening years saw the looks transform from play doh flouresccent to a subdued… Sun, 26 Jul 2009 19:07:00 -0500 No When the first iBook was introduced it was clearly aimed at consumers, everything from the funky shape to the impossible to miss colors screamed that this was not a laptop aimed at the professional. The intervening years saw the looks transform from play doh flouresccent to a subdued…