http://www.applematters.com/history/ en chris@applematters.com Copyright 2009 2009-11-30T12:05:00-05:00 http://www.applematters.com/article/november-21-2005-apple-announces-long-term-supply-agreements-for-flash-memo/ One of the most oft-heard arguments about Mac pricing concerns economies of scale. The theory is that Dell's huge volume allows them to purchase mass quantities of PC components and glean the volume discounts.The game was a bit different when it came to digital audio players. Here the… 2009-11-21T12:42:00-05:00 http://www.applematters.com/article/november-20-2004-first-apple-store-opens-in-europe/ The story of Apple retail stores is one of maximum secrecy followed by snowballing success. The skeptics, and there were many, were quickly silenced when the profits started rolling in.Even with all the success, the Apple Stores were a US only enterprise. Citizens of foreign countries could only… 2009-11-20T12:20:00-05:00 http://www.applematters.com/article/november-19-1997-jobs-honored-twice/ Many see Steve Jobs's performance since his return to Apple as nothing less than miraculous. It is important to remember that he did plenty before selling NeXT and moving back to the Apple campus. Fortunately, there are awards for just such achievements and Steve jobs received two in two days. 2009-11-19T12:22:01-05:00 http://www.applematters.com/article/november-18-2003-apple-introduces-20-imac/ The first iMac featured a 15" inch CRT screen and translucent plastics. The design motif took over the world for a time (even stud finders were encased in pastel see-through plastic), but Apple moved on.The next generation of iMacs eschewed the CRT and added a G4 chip among… 2009-11-18T12:19:00-05:00 http://www.applematters.com/article/november-17-1994-apple-settles-with-carl-sagan/ Carl Sagan had a knack for presenting high-minded physics and astronomy to the masses. Well, masses may be too strong a word, but he was certainly one of the few who could explain technical topics in such a way that the generally interested could follow.Engineers at Apple appreciated… 2009-11-17T12:27:00-05:00 http://www.applematters.com/article/november-16-1982-jobs-seeks-permission-to-use-macintosh-name/ Jef Raskin and Steve Jobs had many disagreements about the Macintosh that finally resulted in Jef Raskin leaving Apple altogether.One thing they agreed upon, however, was the name "Macintosh." The name was given to the project by Jef and was carefully chosen. Jef even went so far as… 2009-11-16T12:47:00-05:00 http://www.applematters.com/article/november-15-1997-first-g3-systems-show-up/ The iMac gets credit as the machine that saved Apple, but the machine that returned Apple to profitability was a dull platinum box.Of course, it wasn't the box that had people excited; it was what was inside: the new G3 processor. Replacing the 604 chips, sometimes with lower… 2009-11-15T11:28:00-05:00 http://www.applematters.com/article/november-14-2005-os-x-rejected-for-low-cost-laptops/ The One Laptop per Child initiative is a noble pursuit with the goal of providing a Wi-Fi enabled laptop to the poorest and most remote children in the world. The purpose is to provide educational opportunities for the less advantaged, and as such, price is paramount. Steve Jobs… 2009-11-14T12:57:00-05:00 http://www.applematters.com/article/november-13-1997-jobs-wont-be-apple-ceo/ Larry Ellison has been, or is, a lot of things. Founder of Oracle, Silicon Valley billionaire, Steve Jobs’s best friend, and someone who talked about buying out Apple. Ellison was also, for a time, an Apple board member. Since his tenure included the CEO search, Ellison took it… 2009-11-13T11:46:00-05:00 http://www.applematters.com/article/november-11-2001-ipod-goes-on-sale/ What is white, has a click wheel, worked only with a Mac and caused massive amounts of drool? The iPod of course. The techno lust for the FireWire-based, Mac-compatible device started the day the iPod was announced, but like Christmas, yearning for the device didn't make the actual… 2009-11-11T08:00:00-05:00