April 30, 2004: Steve Jobs Dismisses an iPod with Video Support
The iPod still lacked color and photo support but portable video players were scheduled to debut within a year. The question everyone wanted an answer to was: Will the iPod be playing video too?
Steve argued, at the time, that music was a passive activity and that watching a movie required more attention and focus. The true value of the iPod, Steve said, was as a music player, a device that you can comfortably use just about anywhere. He summed up his feelings about "do everything" devices by saying:
"You know, our next big step is we want it to make toast, I want to brown my bagels when I'm listening to my music. And we're toying with refrigeration, too."
With the introduction of the ROKR, iPod Photo and video enabled iPod, Steve clearly changed his mind. Some will say the video aspect had to wait until Apple figured out a way to make a buck (or $1.99) on content but, whatever the reason, Steve Jobs famously dismissed the idea of a multifunction iPod this week in 2004.
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