August 4, 1997: Think Different Campaign Revealed
What do John Lennon, Picasso, Albert Einstein, Muhammad Ali and Ted Turner all have in common? They were all featured as people who, ungrammatically, "Thought Different" in Apple first marketing campaign post Steve Jobs return.
Te campaign attempted to make the Mac the computer of choice for those who thought outside the box and attempted to portray the fact that the Mac was a very distant second in the OS market as a positive.
Apple introduced the think different ads which would appear in print and on TV (with a voice over by Richard Dreyfuss) this week in 1997.