November 8, 1997: Apple Online Store Debuts
An online presence is considered a necessity today, but in years past it was something revolutionary.
Apple wasn't ahead in the online store game. In the era before mall-based Apple retail stores, consumers were at the mercy of resellers. The situation made customization difficult and selection very troublesome at all but the best Apple resellers (and there were some outstanding resellers).
The era of buying direct from Apple's web site got underway this week in 1997.
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there are also some appalling resellers. anyone in cork, ireland should avoid ATMac on Penrose Wharf if they want to go via a reseller rather than directly through Apple. Walking into their store is like walking into 1996. Dust everywhere, crappy peripherals, out of date iPods and Macs on display, rude staff who don’t know what they’re talking about and poor service.
On the other hand, if you deal with Stream Solutions near the Sarsfield Roundabout, you’re in good hands. Those guys are gents, through and through, and probably the most knowledgeable resellers I’ve come across yet.
PS, I don’t work for Stream!