October 7, 1983: Mac Introduction Plan Finalized

The creators of the Mac weren't only obsessed with making a revolutionary computer, they were obsessed with commercial success as well.

The Mac Introduction Plan covered a wide variety of topics, everything from the packaging to responses to IBM attacks, and was remarkably prescient in some ways but completely wrong in other areas.

One thing the Mac team was relying on heavily was the rub rom Lisa. One of the key features the introduction plan touted was the fact that the Mac shared technology with the Lisa. The common technology was seen as a way to fend off criticisms by IBM and a way to make the Mac seem more functional than the IBM PC. That the Mac would obsolete the already faltering Lisa seems to have been completely overlooked.

The Mac Introduction Plan was revealed on this day in 1983.