I agree Telstra is charging too much, and I wish Apple could force Telcos to repackage their services.
But really, I'm just happy the iPhone is on all 3 networks. As long as there's scope to let competition discover the best packages.
Also, fortunately, the iPhone is changing people's usage AND teaching Telcos about that different type of usage.
Thanks Robomac.
I'm intrigued by what Apple might introduce, though I'd think for many users it could be "ho-hum". That's partly because I agree it's unlikely to be a single product but something more broadly across the range, which means the change might not be very expensive. If it was a single product like an AppleTV then they'd have to be making quite a loss on it for it to affect the gross margins as reported.
Yes hardware acceleration is a possibility and for the amount of time I spend encoding I'd welcome it. Other possibilities include SSDs (but I think that's too big a price jump), or some change to displays (either higher resolution plus resolution independent OSX, the new camera-integrated-LCD patented last year, or touch).
I guess we'll find out soon enough.
I didn't think this article made much sense.
Lower margins don't mean a price drop at all. They CAN mean that, but you're getting confused by the word "lower". If it helps, remember you can have a MUCH more expensive computer that has a LOWER gross margin than the cheaper - it just means Apple isn't making as much money for it's $$ invested.
Also, if you had been right and they were lowering the price AND LOWERING THE MARGIN, then obviously they don't then remove components. That would instead mean a cheaper product with the SAME MARGINS.
Some very interesting thoughts on taking social networking to the next level. I hadn't really considered it before (and I'd need more than a couple of minutes) and always enjoy expanding my mind.
On the "lite" side of social networking, Apple could very easily convert our existing programs into a social network. I mean - our photos get shared easily enough onto a personal page along with our our iTunes playlists (with links to buy the songs from the iTunes Store), we have a wide list of other users via Address book that could be linked as friends, & iChat buddies (which also gives a chat aspect). We can create some music or home movies to share. Our iphones are location aware and our laptops can use the wireless access points also used by iphones. I suppose we could also make some of our calendars public if we wanted, list our website favourites (straight from safari), mark movie trailers we are looking forward to, etc.
We've had a few crashes but otherwise going well.
Have just over one screen of apps installed, and pretty well only picked apps that had high ratings.
Our biggest problems are
1) we're in a borderline 3G office, so we need to manually switch off 3G in the office to get clear (2G) phone calls
2) the ring can be quite quiet... working on some different rings now.
I like the way you think - keep the products simple but engage with users who are not enamored with the current iPhone.
The easiest thing I can think of would be an iPhone Nano. Perhaps the current iPod Nano with phone and a touch screen (only for dialing numbers, flicking through a contact list, and coverflow)... but it seems too small. How about iPod Nano without touch screen, with a slide out number pad to make it a bit longer? That still seems in many ways an evolutionary step rather than any big move (perhaps a slide-out keyboard on the current iPhone is also just an incremental idea?)
I have been in 2 minds about a keyboard. I either hated it or loved it... mainly I think it might work if the iPhone+keyboard became an ultra portable that looks like the Mac Book Air but is 2/3 the size - running just iPhone apps and iWork. Similar to the Newton's eBook in concept.
Anyway... my thoughts on the future of the iPhone lean more towards it acting as an access point to 'all my stuff'. The same information on my iPhone, Mac, or eBook (or even Windows via MobileMe). But is that a distinct development from where we are.... does it involve a new phone or just better software and better MobileMe?
I think perhaps Apple is planning on "transitioning" us to a significantly new platform.
So like the Intel transition, they try to make it look like nothing is really happening. The new OS runs side-by-side the old OS and nobody except us Mac fans realises that something amazing has changed.
I don't know how they could charge for it if they want to make it seem 'insignificant'. Then again, if it really looks identical then perhaps they wouldn't care if hardly anyone thought it worth the upgrade. Apple might play it in the middle - this is a new OS for new machines and looks identical to the old. I'm leaning towards a minimal charge for this, but followed within a year by an upgrade with many features.
ps.
If I'm right we're talking OS 11 (vs OS 10)... though I think they like the whole "X" naming. In fact.... if Snow Leopard is OS 10.6, with no new bells and whistles, then could they be moving towards "OSX version 7" at the same time as "Windows 7" is released?
I could see Apple's sense in making iPhones more expensive. Make people realise they have value, in contrast to phones which are "free" (+2 year contract!) and people break or lose them and think they can just get a replacement free. I'd hoped Apple was originally going to increase the upfront cost but link it to an amazingly cheap phone plan - thus keep the perceived value and make people aware of how cheap the calls are... but it didn't turn out that way unfortunately.
Now, the cheaper phones is a sign of Apple entering a more regular relationship with phone providers. And the side effect will be reduced value of iPods... I mean, since I'm on a contract already, I might by a v1 iPhone for $100 (instead of a $200 iPod Touch).
ps. I'm surprised the AT&T;cost per month is only $10/mth more! I think the increase number of apps, MobileMe, and high speed downloads will more than double data usage on the network. So AT&T;isn't making more money.
Faintdreams - the iPhone isn't a "smart phone" by the old standards. Until the iPhone, "smart phone" meant "business+email phone" - and most articles call the iPhone a smart phone because they have no other word for it. Apple has defined a new market and while I'm not sure how it'll play out, it's certainly a big market.
Apple is selling a mobile internet & entertainment device... it came into the phone business because of the wireless data connections and because Nokia etc were adding music and movies to their phones. It's always great when someone comes at an industry from a different angle.
Oh, by the way, you're right about customer loyalty - but there are many people who are loyal iPod customers and I'd say that iPod sales figures are a good indication of the iPhone's starting point. With Apple selling 20million iPods and about 4 million iPhones in the last 6 months, that's a substantial potential iPhone audience.
Just checked - Nokia sells 240million in the same period...!. Well it's great to have competition.
Beeblebrox - I'd say the ATV couldn't get someone like you convinced :-)
Especially since you already have an Xbox360, a more powerful machine.
And the ease of use isn't a selling point because you have the technical know-how.
If Apple wanted people like you they'd need to make a games machine wouldn't they?
MacPro2x4 - I very much doubt you're recording 1024x576i. More like 720x576i.
When converted to AppleTV, your program would upscales it to 1024x576p to make it square pixels.
While your broadcast is not as high as you think, the AppleTV iTMS TV show is actually worse. It's 640x480 for a 4:3 show, but 640x360 for a 16:9 show.
So 720x576i vs 640x360p.
I would certainly like to see the AppleTV standard quality bumped up.
960x540 would be a good step, and it's easily converted from both 720p and 1080i source material..
Yeah, a bigger movie catalog would be good. Including HD movies (and HD Tv shows while they're there). And for australia, ANY movie/tv catalog.
I'd also go for rental TV shows - and ad supported rentals. AppleTV could easily force us to watch 2 ads per regular ad break, customised to our interests and with links to further information. (That's got to be worth more to advertisers than 10 ads that aren't targeted at all which we skip anyway).
Sometimes (but not always) when renting a HD movie, rather than waiting 20 minutes to start I'd rather start immediately on the SD version, and once it works out the download speed and compares to size of SD and HD versions it upgrades automatically, say 45 mins into the movie.
(I guess if it has ads pre-stored on the AppleTV, it can use them to allow shows to start more quickly)
So you're saying they should add a web browser (plus link to IMDB) and add routing capability... is that it for "Take 3"
:-)
I have a few thoughts
1) AppleTV uses a cut down version of 10.4.7. It needs to be based on the FUTURE OSes not the past. I'm wondering if the iPhone OS should be the core.
2) While I agree that you can't tell the difference between 720p and 1080p, I think we need an upgraded processor that is capable of 1080p. Bandwidth is too much for now but useful as future proofing. (And Apple could send down a resolution test to people who reckon they can tell the difference, AND collect the results!)
3) We need the AppleTV to work with ratings.
- When watching pictures or music we can't change volume, so why not make the volume change my ratings?
- Use the volume while watching youtube to mark something from 1 to 5 stars (or higher as a "favourite").
- Watch a movie trailer and mark it as "great" through to "ignore" and when Apple releases the movie for rental remind us it's available!
4) We need some applications (port from iPhone? Dashboard?). Weather widget would be good. Today's calendar (in the morning) or tomorrows calendar (at night) combining my wife and my calendars. Synchronised TV postit notes.
5) For all of us who have parents using the AppleTV... let us 'send' their AppleTV our recommendations - rentals, trailers, podcasts, youtube, .mac slideshows, even a prepurchased song as a gift.
6) Split movie trailers into "coming soon" & "now showing", & "coming to rental". Link from movie trailers to local cinema info/times.
7) Interactive news. Why not work with ABC and make an interactive "summary of the news" - then have links to the individual articles you want to watch (and even link further to more detail). They can download on demand like movie trailers.
8) Not sure where or if a DVR fits in with the basic model. I certainly think there's room for an "AppleTV+" with DVR.
But... I don't know if the above would attract people more. Perhaps they need to tightly integrate iPhone to AppleTV in some cool ways before it'll be noticed.
ZFS is something I'd like to see explored and available...
To look at one small part - my understanding is that when modifying any files it actually leaves the previous version alone and records a new version. This provides automatic time-machine like backups on the same disk.
But more than that - any file saved can save to 2 places simultaneously. Instant raid backup... but it can also queue over a network to save a duplicate of the file system. A queued backup over the internet... ie: save locally and back up simultaneously...
Of course... this is my memory of my flawed understanding from when I looked this up a year back... would be great to improve some of the underlying expectations we have of a computer system.
Robomac - I'm very against paying a 'tax' on my iPod that goes to the artists. The reasons are:
a) I want my money going to the artists I personally listen to, not distributed between the major producers based on some fixed formula or based on sales of CDs.
b) I have an 80GB iPod but most of that 80GB I use occassionally to move home videos & big graphic design files. Sure I have 8GB of music, but why should I pay for the extra 72GB I don't use? And if I have TV on my iPod, how does the tax get sent to the TV producers instead of music companies?
c) I wonder if I pay a tax does that mean I can legally download any music or TV show from now on for a single once-off payment when I purchase the iPod? I really don't think the music/tv companies would give up their right to sell their content or sue people for pirate content.
That said... a subscription fee that actually looked at the music I was listening to and split my (LOW) fee appropriately between bands would be fine.
Apple, Tell the Telcos to Play Nice
What is Cooking in the Apple Kitchens isn't what Folks Suspect
What is Cooking in the Apple Kitchens isn't what Folks Suspect
Should Apple Have a Social Network Site?
Is the iPhone the OS 9 of Phones?
What's Next for the iPhone?
Quality Doesn't Always Have Sex Appeal: How Much Should Apple Charge for Snow Leopard?
Apple's Intrusive Smiley Faced Cash Grab: The iPhone App Store
Attention Cell Phone Makers, The End Is Near
Come on Steve, at WWDC Make the Apple TV Great
Come on Steve, at WWDC Make the Apple TV Great
Come on Steve, at WWDC Make the Apple TV Great
Come on Steve, at WWDC Make the Apple TV Great
We forgot about OS X 10.6!
The Greatest Threat, and Opportunity for iTunes