Apple sometimes makes products that don't catch the world on fire, but they all have these two factors in common: they have a large potential market, and they can be sold at high margins. The Apple TV is an example. It didn't catch the world on fire, but it does have a large potential market (everyone who owns a television set) and it can be sold at high margins.
It would be very easy to put out a very successful niche product that has such a low return that it doesn't pay for its own development and manufacturing. Apple spends a lot of money on making their products beautiful, because that increases sales--but it also increases development costs. So Apple's strategy is wise.
What you are describing is a product with a limited market that must be sold at low margins, and on top of that, the potential customer base is price-sensitive. Apple won't go there until they determine that it isn't a niche product and they find a way to develop and sell it profitably. No matter how much you crave it.
For many people, Apple is a religion, but to its executives and shareholders, it's a business that's supposed to give them a return on their investment.
I only had a permissions problem on one computer that had nothing to do with MobileMe but had the side-effect of disabling sync. It turned out to be my fault and it was easy to fix.
The downtime wasn't a problem for me, because I had anticipated that there would be a surge the first few days after the transition.
The purpose of discontinuing IE for the Mac was to slow Apple's entry into the enterprise market
Internet Explorer goes into quirks mode if the DOCTYPE is not correctly and precisely specified, and on the first line of the code, as seen by the browser. Microsoft's web-development tools put white space before the DOCTYPE. That means that if you use Microsoft tools, you can create all the standard code you like, and it will still trigger quirks mode. The result is that the web pages don't look right in any browser other than IE. Everyone thinks it's the non-Microsoft's browser's inadequacy. That ties enterprise users to IE.
Mac users, not having IE, could access or use any of the internal web applications in the enterprise. Microsoft was tried to shut the door for Apple to invade the enterprise.
Since then the EU has pressured Microsoft to be standards compliant.
I have the same problem with sleep on my MacBook Pro. It was broken in 10.5, they fixed it in 10.5.1, and it's broken again in 10.5.2. Before anyone suggests going back to 10.5.1, let me say that 10.5.2 fixes too much other stuff.
When I am working in closed-lid mode and disconnect the keyboard and power supply, I get an ominous gray screen crash instead of sleep.
On my iMac, I notice that right before a system sound, the system appears to be suspended. I say "appears" because the only thing I can see is that my typing goes into a buffer instead of onto the screen. After the system sound is finished, the typing appears. It seems to me that Leopard ought to be able to play system sounds in the background. It's not the speed of my computer; it's an aluminum 24" Core 2 Extreme.
I'd settle for a universal remote that I could actually understand and use.
Maybe they could form a subsidiary, say "UI Unlimited," that would design user interfaces for client companies in areas that Apple is not planning to enter. For example, automobile dashboards, sewing machines, kitchen appliance, thermostats; anything that now has confusing controls. Which is to say, just about anything.
I'd say, You have a keen instinct for not making products I think I need, but don't, and for inventing products I need, but would never think of. So whatever you are doing, keep doing it.
I believe that there was a study that showed that workers are more productive if their tools are more attractive.
What's interesting to me is that my own work habits validate that. My employer issued me a Dell laptop for me to use at my desk, just in case I have to take it to a client site, and one of the clients is issuing me a second laptop. I bring my MacBook Pro to work every day, so I'll have no less than three computers at my desk. Sometimes I find myself doing my work on the MacBook Pro through a network connection so that the data files never leave the company machines.
When I bought an iMac in 2005, I never imagined I'd get sucked in like this--but I love it.
One more thing, as Steve Jobs would say. We are very proud of the fact that Leopard is UNIX 03 certified. But UNIX has been around for 38 years! When UNIX was first conceived, offices had dictaphones and used carbon sets.
So why is there no clamor for replacing UNIX? Because it doesn't need to be replaced, that's why.
Just because something has been around for a while and has matured (like me, for example) doesn't mean it needs to be replaced. If you waste time fixing things that aren't broken, you might neglect fixing things that are. Microsoft is a case in point. They "fixed" the menus, but...
We're used to very rapid change in computer technology, but that's because it's new. We will reach the point where changes will be very slow, or where can't improve some things because they are already optimal. For example, wheels have been round for a long time--even longer than software has had menus. Should we fund R&D to find a different shape for wheels?
If a company experiences a sudden increase in their products, it is going to cause quality and customer-service problems. The reason is that hiring and training sales and support staff and ramping up production are relatively slow processes, so the only way to keep up with demand is to hurry. You can't hurry without making mistakes. The company is faced with the dilemma that if they hurry hiring, production, and training, there will be quality problems, but if they lag too far behind demand, they will miss their chance at a larger market share.
The question is not whether quality and customer service will suffer as Apple experiences rapid growth, because Apple is subject to the same laws of physics as any other company. The question is whether it will be temporary or permanent.
Most companies find out that with higher sales volumes, they can get away with less, and the decrease in quality and customer satisfaction becomes permanent.
Apple has a track record of being customer-oriented rather than sales-oriented, so I think that any problems will be temporary. I think we've already seen this with the Intel-based products.
Windows 2000 was the marketing name for Windows NT 5.0. Windows XP was the marketing name for Windows NT 5.1. Windows Vista is the marketing name for Windows 6.0. That's why they are referring to the next version as Windows Seven.
Vista really is [the latest release of] the best operating system that Microsoft has ever produced. Sad for Microsoft, lucky for Apple.
Reason 4 (Price)
When I decided to buy a Mac, it was because I was intrigued by the Mac mini. However, after I priced it out, I determined that in my case, at the time, the 17-inch iMac was not only cheaper, it was the most computer per dollar of all of Apple's models. There's a lot to be said for proper price comparisons.
Reason 8 (Mac Users)
For twenty years, whenever someone asked me if I would ever get a Mac, I said, "No, I worship a jealous God." I only bought a Mac because I needed a backup machine and Linux didn't work out. A year later, I discovered to my great surprise that the Mac had become my main computer.
When I was a kid, we had to sell cookies for the YMCA. We had oversaturated the neighborhood so badly that when I rang on one doorbell, the man who answered just shouted "I don't need any YMCA cookies" and slammed the door. People are so badly battered by over-zealous Mac users that they react like that man.
If you oversell your product and insult your potential converts, you become just one more of those door-to-door religion salesmen that everyone dreads. No one hears your message; they just want you to go away. Everything the Mac zealots say is true, but it comes across to Windows users as utopian and delusional. Let's soft-sell people into using Macs rather than beating them over the head with them.
I don't agree that VMWare and Parallels are "gateway drugs" to Windows. While there are applications that are only available for Windows, by and large, most people who use both operating systems are going to grow to prefer OS X. Unlike Windows, OS X doesn't require as much maintenance, care, feeding, and diapering, and it isn't constantly popping up pointless or self-congratulatory messages. It seems more often than not I've sat down at Windows to do a 15-minute task and ended up doing three hours of maintenance before I could get it done.
The silliest error message I ever saw was in Vista. I tried and failed to connect to the corporate VPN. Vista popped up a verbose but very well written error message explaining all the things that could have gone wrong. It actually told me to check if the computer was on!
So I connected to the VPN from my iMac. See how the transition works?
MacKen says, "As long as Steve Jobs is around, Apple won't be one of the crowd."
That's true. But what happens when Steve Jobs isn't around? Are Apple employees going to go around with plastic WWJD bracelets? ("What Would Jobs Do?") Jobs is too essential to Apple.
Jobs is a successful, charismatic character who will always be in charge and will always have a shower of accolades and honors as long as he is at 1 Infinite Loop and breathing. His next task is to groom the organization so that it can continue its present course indefinitely, so that his legacy will survive him.
Windows crashed. It took me two days to rebuild Windows, my applications, and my data. I bought an iMac strictly as a backup computer. Windows crashed again. So I made my printers network printers. Then I became a Vista beta tester. Beta 3 wasn't up to beta standards, I had to roll everything back to XP. So I set up an intricate data backup scheme. Then they sent me Vista RC1, which wasn't an RC, because there were missing features. So I rolled back to XP. Then Microsoft gave me the real Vista, but most of my essential applications weren't compatible, so I rolled back again. Then I put XP on Parallels on my MacBook Pro and put my Vista-incompatible applications there, and then installed Vista on my Dell.
Meanwhile, without me noticing it, the Mac because my main computer, and I'm wondering, "What am I going to use the Dell for?"
Oh, the irony. Without them intending to do it, and without me realizing what was happening, Microsoft made me into a Mac user!
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Has Apple Become Just One of the Crowd?