Apple Announces iTunes 6 With 2,000 Music Videos, Pixar Short Films & Hit TV

by Hadley Stern Oct 12, 2005

ABC’s ‘Desperate Housewives’ & ‘Lost’ Episodes Available for Just $1.99

SAN JOSE, Calif., Oct. 12 /PRNewswire-FirstCall/—Apple(R) today
announced iTunes(R) 6, the next generation of the world’s most popular music
jukebox and online music store. iTunes 6 lets fans purchase and download over
2,000 music videos and six short films from Academy-Award winning Pixar
Animation Studios for just $1.99 each. Also, in a landmark deal with Disney,
iTunes is now offering current and past episodes from two of the most popular
shows on television, “Desperate Housewives” and “Lost,” as well as the new
drama series “Night Stalker” and the two most popular shows from Disney
Channel, “That’s So Raven” and “The Suite Life of Zack & Cody,” for just $1.99
per episode. Customers can now purchase and download their favorite television
shows from iTunes the day after they air on TV, watch them on their Mac(R) or
PC, and Auto-Sync them onto the new iPod(R) for viewing anywhere.
  “We’re doing for video what we’ve done for music—we’re making it easy
and affordable to purchase and download, play on your computer, and take with
you on your iPod,” said Steve Jobs, Apple’s CEO. “Right out of the gate we’re
offering 2,000 music videos, Pixar’s short films and hit primetime TV shows
like ‘Desperate Housewives’ and ‘Lost’.” 
 
“For the first time ever, hit primetime shows can be purchased online the
day after they air on TV,” said Robert Iger, CEO of the Walt Disney Company.
“We’re delighted to be working with Apple to offer fans a new and innovative
way to experience our wildly popular shows like ‘Desperate Housewives’ ‘Lost’
and ‘That’s So Raven’.”
 
“Apple is giving music fans a great way to own their favorite music
videos,” said Jimmy Iovine, Chairman of Interscope Geffen A&M. “The people at
Apple fully understand the interaction between musicians and their audience.”
 
Featured exclusive music videos are available from artists such as Beastie
Boys and U2 along with more than two dozen classic music videos from Madonna.
Music videos are available from hundreds of artists, including
classic hits by Michael Jackson and Sting and current hits from Coldplay and
Kanye West. The first ever video iTunes Originals is being released with an
exclusive performance and interview from Death Cab for Cutie as well as an
exclusive video album from Brazilian Girls. Music fans can also purchase the
Complete Stevie Wonder digital box set, which contains over 500 songs, a full
color digital booklet and three bonus videos, available only on the iTunes
Music Store. Movie shorts available from Pixar include “Boundin’,” “For the
Birds,” “Geri’s Game,” “Luxo Jr.,” “Red’s Dream,” and “Tin Toy.”
 
New features in iTunes 6 include expanded online gift options which now
allow customers to give specific songs, albums, music videos or their own
iTunes playlists to anyone with an email address, a public beta of new “Just
for You” personalized music recommendations and the debut of online customer
reviews. Now more than 10 million iTunes music fans can read other customers’
reviews, post their own and rate their usefulness.
 
With Apple’s legendary ease of use, pioneering features such as integrated
Podcasting support, iMix playlist sharing, seamless integration with iPod and
groundbreaking personal use rights, the iTunes Music Store is the best way for
Mac and PC users to legally discover, purchase and download music online. The
iTunes Music Store features more than two million songs from the major music
companies and over 1,000 independent record labels, 10,000 audiobooks, gift
certificates and exclusive music not found anywhere else online.

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