Why The Zune Will Outdo The iPod
The Zune’s introduction was met with much criticism from the Apple community and was passed off as an iPod knockoff. Recently, Microsoft updated the platform and proved why Apple should be wary of the Redmond based company.
Consumer friendly hardware. Those three words don’t seem like something that would go hand in hand with Microsoft, but when it comes to the Zune, the two share the same traits. Compared to the iPod and even iPhone, the Zune lacks in design and capabilities, but after the recent introduction of two new flash players and a product refresh, Microsoft just showed how a product should be made in terms of support.
Apple’s intentions are locking down the iPhone and iPod Touch to deter any sort of added functionality; what you get is what’s in the box. Apple has been pushing out updates to make it more appealing to users, but there is a serious flaw in why Apple is doing it.
Apparently, Apple would rather lock you out of your iPhone and limit you to a walled garden of features. So you are being tempted to upgrade and gain new apps and other cool things, but it’s a ploy to tempt users who hacked their iPhones to upgrade and reset things to how Apple wanted them.
The Zune, on the other hand, had its software upgraded to that of the newer interface shipping on all new models. Tell me, would Apple think of upgrading their older iPods in such a way? Of course not, they’d rather you buy a new iPod just to increase sales.
Take, for instance, some other miniscule features that are disabled in the iPod Touch. Why is it that I can add a new calendar entry on my iPhone but when I turn to the iPod Touch—which runs the same exact OS—I cannot add a new entry? Now why is it that it takes a couple added lines to a .plist to enable a feature which had no bugs?
Will the Zune take over the iPod right now? Would Windows Mobile based phones squash the iPhone now? No way, the opportunity will come when Apple slips up and their user base becomes fed up with all the crippling and disabling of basic features and add-ons.
When this happens, Microsoft will be in the perfect position to take over the iPod and iPhone market share. They’ve got the resources, power, and hardware to accomplish this.
The current trend in technology is the convergence of devices; why not make a Windows Mobile phone combined with the Zune. Not so interesting right? Oh, how about some third party goodness and compatibility with other platforms and media stores. When it all comes down to it, Apple will want you locked in to their proprietary platform while Microsoft will take a different approach.
I won’t avoid the fact that almost every tech company out there would want to lock you in to their own stuff. Microsoft, in my opinion, would like to lock you down as well but keep it more open than Apple. They have a tendency of doing so, but in the process throwing in as much compatibility as possible with many other things.
Face it, as good as the iPhone is, as good as Apple wants it to be, Microsoft will slaughter them if they continue down the course they are on.