August 27, 2002: Gateway Targets the iMac

by Chris Seibold Aug 27, 2007

Gateway is a minor player in the computing arena now but at one time they were a force to be reckoned with. Before the ill fated Gateway brick and mortar stores many PC purchasers were greeted with the once familiar "It's sunny and 73 in South Dakota" when buying a PC.

Business for the one time behemoth were getting rough. Unable to successfully compete with other companies, Gateway opted to go for an iMac derivative campaign with an iMac look a like computer. The Gateway Profile was an all in one machine with a LCD integrated monitor.

Thinking that they could steal Mac users with specs, Gateway advertised the machine as faster and able to "run thousands more software titles than the Mac." Gateway launched the Mac attack ads on August 27, 2002.

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Comments

  • Chris

    Show us a pic. Show us how God-forsaken fugly it was. smile

    Australia Chris Howard had this to say on Aug 28, 2006 Posts: 976

  • To call it an iMac look-alike is being generous.  Subsequent designs I’ve seen aren’t too bad, but the original one and the newest one are simply awful.

    United States Beeblebrox had this to say on Aug 28, 2006 Posts: 2028

  • http://common.ziffdavisinternet.com/util_get_image/8/0,1311,sz=1&i=80310,00.jpg

    United States mynameisjesse had this to say on Aug 28, 2006 Posts: 12

  • Yeh,
    I agree with Chris, I’d love to see the beast! Didn’t know Gateway tried to pull a fast one at all!
    Cheers,
    Toner

    Ireland Toner Walsh had this to say on Aug 28, 2007 Posts: 1
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